129 episodes

Where marketers tell the stories behind the strategies that led to amazing campaigns.

On Strategy Showcase Fergus O’Carroll

    • Business
    • 4.7 • 32 Ratings

Where marketers tell the stories behind the strategies that led to amazing campaigns.

    Finish Detergent's Glasses of Drought and Water Index show us social responsibility done right

    Finish Detergent's Glasses of Drought and Water Index show us social responsibility done right

    With its goal of "Easing the Burden of Dishwashing," Finish detergent in Istanbul, Turkey moved from fifth to first place in part through its "Skip the Rinse" brand platform and its Glasses of Drought and Water Index initiatives. We talk about all three.

    • 38 min
    Why McD's "Raise your Arches" set the industry ablaze last week and where the idea came from

    Why McD's "Raise your Arches" set the industry ablaze last week and where the idea came from

    There was no product shots, no consumption occasion, no restaurant shown. No "ba da ba ba baa." And the industry went nuts. We hear the story behind the work and the ethnography research that fueled it, from Tom Sussman, Head of Strategy and Joe Beveridge, Planning Director, of Leo Burnett, London.

    • 46 min
    How Folgers, the mass market, at home coffee brand is repositioning

    How Folgers, the mass market, at home coffee brand is repositioning

    From moving beyond the morning occasion to a focus on quality, Folgers coffee wants to win over younger drinkers.

    • 30 min
    How Shake Shack's strategy elevated "quality" beyond the obvious

    How Shake Shack's strategy elevated "quality" beyond the obvious

    When the QSR brand asked for a focus on quality, Preacher's Head of Strategy Marika Wiggan and Founder Seth Gaffney found a way to reframe it... For What it's Worth.  

    • 35 min
    Why Edelman thinks "Trust" should be the ultimate metric

    Why Edelman thinks "Trust" should be the ultimate metric

    It started with a dinner conversation. That led to Edelman's Tom Hehir, EVP, Head of Strategy, joining me to chat about trust as a strategic goal and why Edelman feels it should be the ultimate metric. 

    • 35 min
    Mark Ritson's Top 10 Marketing Moments of 2022

    Mark Ritson's Top 10 Marketing Moments of 2022

    Mark returns to share  his Top 10 Marketing Moments of the year and why they mattered. Happy holidays and New Year to everyone.

    • 59 min

Customer Reviews

4.7 out of 5
32 Ratings

32 Ratings

Dan1777999877 ,

Must listen!

On Strategy Showcase has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

pwood33 ,

Great insight

Loved the McDonalds and 7-Eleven podcasts. Super interview style. A must listen!

stacywrotethis ,

Love the backstory

Dig the podcast. Love hearing how strat was born. Always leave each episode with a takeaway and nugget of inspo. 👍

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