24 episodes

Strategists tell the stories behind the strategies they developed that led to amazing marketing campaigns.

On Strategy Showcase Fergus

    • Marketing
    • 4.6 • 13 Ratings

Strategists tell the stories behind the strategies they developed that led to amazing marketing campaigns.

    The New Yorker brand campaign with Brendon Volpe and Ben Yabsley of CNX

    The New Yorker brand campaign with Brendon Volpe and Ben Yabsley of CNX

    How this iconic brand is increasingly building an audience amongst those frustrated with bite-sized media.

    • 44 min
    New Zealand Tourism with Rory Gallery of the Special Group

    New Zealand Tourism with Rory Gallery of the Special Group

    Learn the geographic insight Tourism New Zealand used to create its “Good Morning World” campaign.

    • 33 min
    Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny

    Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny

    Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”

    • 1 hr 20 min
    Marmite Gene Project with Martin Beverley and Will Grundy of Adam & Eve DDB, London

    Marmite Gene Project with Martin Beverley and Will Grundy of Adam & Eve DDB, London

    The story behind the Marmite Gene Project campaign and the "You either love it or you hate it" slogan.

    • 55 min
    Brixton Finishing School graduate, Niamh Paul

    Brixton Finishing School graduate, Niamh Paul

    One of 2020's Cream Award winners, Niamh Paul tells us how Brixton Finishing School wants to disrupt the way agencies recruit.

    • 38 min
    Durex Condoms with Chantelle Begley of Havas, London

    Durex Condoms with Chantelle Begley of Havas, London

    Learn how Durex condoms is challenging pandemic culture by asking if we really want to go back to normal.

    • 29 min

Customer Reviews

4.6 out of 5
13 Ratings

13 Ratings

Gohawks13 ,

Truly insightful discussions

The strategy business can be overly saturated with confusing terms and bravado that serves to only make it a difficult thing to understand. Fergus does a fantastic cuts through much of the clutter and make strategy accessible, understandable and actionable. Planners from junior to exec levels will get a ton from this series.

Alyssa Riedel ,

A place to talk shop with the makers behind the brands

Fergus gives brand strategists and planners access to each other. We can’t get enough and look forward to seeing who he tracks down next :)!!

Listeners Also Subscribed To