Strategists tell the stories behind the strategies they developed that led to amazing marketing campaigns.
The New Yorker brand campaign with Brendon Volpe and Ben Yabsley of CNX
How this iconic brand is increasingly building an audience amongst those frustrated with bite-sized media.
New Zealand Tourism with Rory Gallery of the Special Group
Learn the geographic insight Tourism New Zealand used to create its “Good Morning World” campaign.
Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny
Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”
Marmite Gene Project with Martin Beverley and Will Grundy of Adam & Eve DDB, London
The story behind the Marmite Gene Project campaign and the "You either love it or you hate it" slogan.
Brixton Finishing School graduate, Niamh Paul
One of 2020's Cream Award winners, Niamh Paul tells us how Brixton Finishing School wants to disrupt the way agencies recruit.
Durex Condoms with Chantelle Begley of Havas, London
Learn how Durex condoms is challenging pandemic culture by asking if we really want to go back to normal.
Customer ReviewsSee All
Truly insightful discussions
The strategy business can be overly saturated with confusing terms and bravado that serves to only make it a difficult thing to understand. Fergus does a fantastic cuts through much of the clutter and make strategy accessible, understandable and actionable. Planners from junior to exec levels will get a ton from this series.
A place to talk shop with the makers behind the brands
Fergus gives brand strategists and planners access to each other. We can’t get enough and look forward to seeing who he tracks down next :)!!