183 episodes

Where marketers tell the stories behind the strategies that led to amazing campaigns.

On Strategy Showcase Fergus O’Carroll

    • Business
    • 4.6 • 39 Ratings

Where marketers tell the stories behind the strategies that led to amazing campaigns.

    CFO/CMO Series Ep#1 Heineken

    CFO/CMO Series Ep#1 Heineken

    Jonnie Cahill, CMO and Timothy Bodart CFO, of Heineken USA join me to talk about why their relationship works, how they got there, and advice they have for others. This series is sponsored by Analytic Partners (the leader in commercial analytics.) Learn more at www.analyticpartners.com/onstrategy

    • 1 hr 6 min
    Ep#3 Start-Ups, Scale-Ups and Grown-Ups

    Ep#3 Start-Ups, Scale-Ups and Grown-Ups

    In this last episode in the series, we focus on mature brands (grown-ups) and how they manage for growth and shifts in their competitive landscape. We're joined by Smirnoff Vodka's Global SVP, Stephanie Jacoby, Domino's Pizza's SVP, Chief Brand Officer, Kate Trumbull, and Land O'Lakes SVP and CMO, Heather Malenshek. Thanks to Tracksuit (the affordable brand tracking solution for modern brands) for sponsoring this series. More at gotracksuit.com.

    • 50 min
    "He Gets Us" is one of the most provocative campaigns in decades

    "He Gets Us" is one of the most provocative campaigns in decades

    "How did the world's greatest love story become known as a hate group?" That was the question the client posed. We've seen the Super Bowl spots. It's a strikingly honest $100m campaign designed to bring skeptics back to Jesus. It's had over 3 billion video views with 73% aided awareness in the U.S. I talk with the organization's CEO, Ken Calwell.

    • 40 min
    YETI's "Gear Built for the Wild" with CMO, Paulie Dery

    YETI's "Gear Built for the Wild" with CMO, Paulie Dery

    With $1.65 billion in revenue in 2023, YETI has built its business by allowing people to get out into the wild. But YETI’s wild is not the wild of extreme sports and caffeine-fueled energy. It’s a more quiet, reflective wild. An almost spiritual wild. And it's all done in-house. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring this episode.

    • 47 min
    Dave's Killer Bread is a billion dollar business and expanding beyond the bread aisle

    Dave's Killer Bread is a billion dollar business and expanding beyond the bread aisle

    With a brand platform of "Breaking the Rules for Good," Dave's could have gone purpose-first with its founder's backstory of incarceration. But now that Dave is no longer part of the business, a shift is occurring.  Thanks to Tracksuit (affordable brand tracking for modern-day brands) for sponsoring this episode.

    • 26 min
    From knowledge to understanding with Prof. Gina Fong of Northwestern

    From knowledge to understanding with Prof. Gina Fong of Northwestern

    Gina teaches ethnography to MBA students at Northwestern's Kellogg School of Management. We talk about the importance of adding understanding to knowledge in business and life. Thanks to the Master of Advertising Effectiveness (MAE) program for supporting our show.

    • 32 min

Customer Reviews

4.6 out of 5
39 Ratings

39 Ratings

Dan1777999877 ,

Must listen!

On Strategy Showcase has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

pwood33 ,

Great insight

Loved the McDonalds and 7-Eleven podcasts. Super interview style. A must listen!

stacywrotethis ,

Love the backstory

Dig the podcast. Love hearing how strat was born. Always leave each episode with a takeaway and nugget of inspo. 👍

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