Where marketers tell the stories behind the strategies that led to amazing campaigns.
Finish Detergent's Glasses of Drought and Water Index show us social responsibility done right
With its goal of "Easing the Burden of Dishwashing," Finish detergent in Istanbul, Turkey moved from fifth to first place in part through its "Skip the Rinse" brand platform and its Glasses of Drought and Water Index initiatives. We talk about all three.
Why McD's "Raise your Arches" set the industry ablaze last week and where the idea came from
There was no product shots, no consumption occasion, no restaurant shown. No "ba da ba ba baa." And the industry went nuts. We hear the story behind the work and the ethnography research that fueled it, from Tom Sussman, Head of Strategy and Joe Beveridge, Planning Director, of Leo Burnett, London.
How Folgers, the mass market, at home coffee brand is repositioning
From moving beyond the morning occasion to a focus on quality, Folgers coffee wants to win over younger drinkers.
How Shake Shack's strategy elevated "quality" beyond the obvious
When the QSR brand asked for a focus on quality, Preacher's Head of Strategy Marika Wiggan and Founder Seth Gaffney found a way to reframe it... For What it's Worth.
Why Edelman thinks "Trust" should be the ultimate metric
It started with a dinner conversation. That led to Edelman's Tom Hehir, EVP, Head of Strategy, joining me to chat about trust as a strategic goal and why Edelman feels it should be the ultimate metric.
Mark Ritson's Top 10 Marketing Moments of 2022
Mark returns to share his Top 10 Marketing Moments of the year and why they mattered. Happy holidays and New Year to everyone.
On Strategy Showcase has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
Loved the McDonalds and 7-Eleven podcasts. Super interview style. A must listen!
Love the backstory
Dig the podcast. Love hearing how strat was born. Always leave each episode with a takeaway and nugget of inspo. 👍