Funnels Don't Build Businesses: Here's What Does

 
Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.

• (00:00) - Intro
• (02:19) - Facebook funnel's story
• (07:42) - The difference between a funnel business approach and a real business
• (09:20) - The importance of the backend in a business
• (15:23) - The weaknesses of the influencer model
• (20:14) - The 5 Lightbulbs Framework
• (26:56) - How to implement the framework
• (31:55) - What is a good argument to sell your product?
• (38:14) - How to spot the right claim?
• (42:59) - The claim-proof model
• (53:01) - Summary
• (55:00) - Billy's top 3 resources

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