30: How to Self Publish a Successful Business Book (feat. Mark Beaumont-Thomas‪)‬ Maze Marketing Podcast

If you sell based on trust and DON'T have a book, it's time to ask why not. In this episode, Mark Beaumont-Thomas explains why and how to write a successful book in a sensible time frame. Listen now to learn:


Why the barriers to entry in book publishing are lower than ever
Why you won't make money out of a book in isolation
Which formats to publish your book in
Why self-publishing costs are less than you might think
Pros and cons of Amazon's print-on-demand service (Amazon KDP)
How to get constructive feedback on your manuscript
How long your book needs to be
How to define the scope of the book so you don't run off-track
Pros and cons of dictating your book draft
How we published the first edition of Maze Remarketing in under a month
Why a non-fiction book should pay attention to the narrative arc
How long it should take to publish a successful business book
When to cut off one book and start another

Mark's website is https://lexiconmarketing.co.uk