38 min

34 – Slma Shelbayah on the State of Social Media, Why ‘Intentionality Precedes Everything‪’‬ PodCatalyst: The Official Podcast of IABC

    • Business

As Twitter shifts under new leadership and platforms like TikTok continue to emerge, what is the state of social media for communicators? We spoke with Slma Shelbayah, chief marketing and communications officer at Yardstick Management, to gain her perspective on this evolving landscape.

Plus, learn how her seven-year tenure as a journalist at CNN helped laid a foundation for her role in the C-Suite, her strategic approach to helping clients achieve greater representation across diversity of thought and why she believes intentionality precedes everything.

LINKS

*Episode*

Referenced in this episode, Business Insider interview featuring Slma Shelbayah: https://www.businessinsider.com/communications-expert-on-the-impact-of-elon-musk-buying-twitter-2022-4

*Social Media*

https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/

*IABC Websites*

https://www.iabc.com/| https://catalyst.iabc.com/


---

Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message

As Twitter shifts under new leadership and platforms like TikTok continue to emerge, what is the state of social media for communicators? We spoke with Slma Shelbayah, chief marketing and communications officer at Yardstick Management, to gain her perspective on this evolving landscape.

Plus, learn how her seven-year tenure as a journalist at CNN helped laid a foundation for her role in the C-Suite, her strategic approach to helping clients achieve greater representation across diversity of thought and why she believes intentionality precedes everything.

LINKS

*Episode*

Referenced in this episode, Business Insider interview featuring Slma Shelbayah: https://www.businessinsider.com/communications-expert-on-the-impact-of-elon-musk-buying-twitter-2022-4

*Social Media*

https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/

*IABC Websites*

https://www.iabc.com/| https://catalyst.iabc.com/


---

Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message

38 min

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