PodCatalyst: The Official Podcast of IABC

PodCatalyst
PodCatalyst: The Official Podcast of IABC

PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe and follow PodCatalyst on your favorite podcast app. Produced by IABC Headquarters and hosted by IABC Executive Director Peter Finn

  1. 12/19/2024

    Replay: A Closer Look at Studies in PR Education With the CPRE

    Founded in 1973, the Commission on Public Relations Education (CPRE) provides recommendations on public relations education for universities and professional associations around the world. CPRE’s latest signature report, “Navigating Change: Recommendations for Advancing Undergraduate PR Education,” offers an in-depth look into what’s needed and expected of educators and practitioners when it comes to guiding the next generation of PR professionals. The report is based on a survey of nearly 200 educators and just over 460 practitioners, including members from IABC.  Matt Tidwell, IABC board member, sits down with Drs. Elizabeth Toth and Pamela Bourland-Davis, lead editors of the report, to understand the research and its findings. Tune in as they discuss key findings of the report, from the role of ethics to DEI, data/analytics, the future of the workplace and more. This episode originally aired in March 2024. ++++++++++++++++++++++++++++++++++++++++++++++++ Matt Tidwell, PhD, APR, is on the faculty of the William Allen White School of Journalism and Mass Communications at the University of Kansas and directs KU’s master’s degree in digital and integrated marketing communications. Tidwell is a member of IABC’s International Executive Board. Pamela Bourland-Davis, PhD, is professor of public relations and professional communication and leadership at Georgia Southern University, where she also served as department chair. She was co-editor of the Commission on Public Relations Education’s signature 2023 report, “Navigating Change.” She was the Journal of Public Relations Education’s editor from 2021-2023, SSCA’s past president, and she served in a variety of roles within AEJMC and its PR Division. Elizabeth L. Toth, PhD, is professor emerita of the Department of Communication at the University of Maryland, College Park. She has produced 10 books and more than 90 refereed journal articles, book chapters, monographs and conference papers on public relations. She has won numerous awards for her research and service. She co-edited the CPRE 2023 Report on Undergraduate Public Relations Education, “Navigating Change.” +++++++++++++++++++++++++++++++++++++++++++++++ LINKS Mentioned in This Episode Commission on Public Relations Education website Navigating Change: Recommendations for Advancing Undergraduate PR Education Connect With IABC on social media https://twitter.com/iabc https://www.linkedin.com/company/iabc/ https://www.facebook.com/IABCWorld  https://www.youtube.com/user/IABClive https://www.instagram.com/iabcgram/ Visit IABC Online https://www.iabc.com/ https://catalyst.iabc.com/ https://wc.iabc.com/

    25 min
  2. 11/21/2024

    From Promote to Protect: The Evolution of the Communicator, With Jessamyn Katz

    This episode of PodCatalyst features guest host Kamyar Naficy, chair of the IABC International Executive Board, and Jessamyn Katz, CEO of Heyman Associates, a leading executive search firm focused on communications, corporate affairs, marketing, and investor relations. Jessamyn has been with Heyman Associates for nearly two decades. Since 2019, she’s led the firm’s strategy and day-to-day operations. In January 2024, she stepped into the role of CEO. Tune in as Jessamyn touches on the trends she’s seeing in national and global executive searches. As the role of the communicator evolves, the function only grows more important. Learn about the shifts she’s seeing in strategy, managing communications through political cycles, the emergence of comms “plus” roles, skills gaps and the evolution of AI, and more. +++++++++++++++ As CEO of Heyman Associates, Jessamyn sets high standards for client work. She manages the overall success of the firm while also leading major national and global searches. After nearly a decade in New York, she built the firm’s West Coast presence and has developed close relationships across varying industries coast-to-coast and is a sought-after advisor. Jessamyn’s intellectual curiosity and passion for getting to know people allow her to lead searches to fill myriad executive-level roles in strategic communications, investor relations, marketing, and other specialties within those functions. She advises clients across sectors, with an emphasis on technology, health care, financial services, nonprofits, and higher education. She is also an active member of the Arthur W. Page Society, is on the board of the Public Affairs Council, and was named one of PRWeek’s 2020 Women to Watch.  Jessamyn developed a taste for public relations while still in college through internships at Abernathy MacGregor and Burson-Marsteller and knew she wanted to spend her career around people who build brands and protect their reputations. With two decades of experience in the function of communications, she’s a credible counselor to clients and candidates who keeps a close watch on where these functions are heading. Jessamyn is a cum laude graduate of Bucknell University with a bachelor’s degree in psychology and education. Having lived in Texas, Switzerland, New York, and California, she approaches work and life with a broad worldview. These days, she and her husband Nick, and the newest addition to their family – their daughter Grace – call California wine country home base. Her Papillons, Olivia and Marlowe, are very much enjoying life with a growing family. Kamyar Naficy is managing director of Alberin, a strategic communications consultancy for finance, technology and sustainability. With over 20 years of experience, Kamyar advises clients in the US, Europe and the Middle East on all aspects of corporate, financial and marketing communications. Prior to working at Alberin, Kamyar held senior communications positions at JP Morgan, London Stock Exchange Group and UniCredit. Earlier in his career, he worked in investment banking and management consulting. He holds a BA from the London School of Economics and a MPhil in Management Studies from Cambridge University. View Kamyar’s LinkedIn profile.  +++++++++++++++ LINKS Mentioned in this episode Heyman Associates: https://www.heymanassociates.com/ Research on the function: https://www.heymanassociates.com/_files/ugd/442ad7_1694e1ef3f1345a8940db9a8232f4e93.pdf Connect With IABC on social media https://twitter.com/iabc https://www.linkedin.com/company/iabc/ https://www.facebook.com/IABCWorld  https://www.youtube.com/user/IABClive https://www.instagram.com/iabcgram/ Visit IABC Online https://www.iabc.com/ https://www.iabc.com/catalyst

    27 min
  3. 10/23/2024

    Communicating in a Year of Elections: A Conversation With David Imber

    With 64 countries around the world hosting elections, representing nearly 50% of the global population eligible to vote, many have dubbed 2024 as the year of elections. How do communicators navigate this landscape, especially as things continue to feel more polarized each year? We spoke with David Imber, political communications expert and principal of David Imber Advisory, on what has been one of the hottest topics this year. Tune in as we discuss what communicators can learn from the political sphere (whether or not you think you’re into politics), how to decide when to speak out on topical issues, navigating polarization in the workplace, what makes communicators uniquely poised to tackle this space and more. +++++++++++++++ David Imber is principal of David Imber Advisory, practicing in public affairs, crisis and issues management, advocacy and strategic communications. He is retained by a diverse range of clients, from pension funds to not for profits. This multi-sectoral practice allows him to advise from varying perspectives — including on politics and communicating in conflict — to help his clients achieve their business objectives in a complex geopolitical environment. Imber is immediate past president of IABC Victoria. He is also a director of the Victorian Pride Centre and of the Holmesglen Institute of TAFE (a vocational community college). +++++++++++++++ LINKS Connect With IABC on social media https://twitter.com/iabc https://www.linkedin.com/company/iabc/ https://www.facebook.com/IABCWorld  https://www.youtube.com/user/IABClive https://www.instagram.com/iabcgram/ Visit IABC Online https://www.iabc.com/ https://www.iabc.com/catalyst

    24 min
  4. 09/24/2024

    Defining the Future of Work With USC Annenberg’s Fred Cook

    In the latest episode of PodCatalyst, Matt Tidwell, member of the IABC International Executive Board, sits down with Fred Cook to discuss findings from “Communicating Culture During a Hybrid Revolution,” a joint report from IABC and the USC Center for Public Relations. Tune in as they discuss how the shift to remote and hybrid work is impacting corporate culture, management employee dynamics, morale and the widening training gap for early career professionals. IABC members can access the report online here: https://www.iabc.com/About/Purpose/Reports +++++++++++++++Fred Cook has worked at Golin for over 30 years, during which he has had the privilege to work with a variety of high-profile CEOs, including Herb Kelleher, Jeff Bezos and Steve Jobs. He has also managed a wide variety of clients, including Nintendo, Toyota and Disney. In 2014, Cook published "Improvise: Unconventional Career Advice from an Unlikely CEO", which shares the wisdom he gained as a cabin boy on a Norwegian tanker, doorman at a 5-star hotel and chauffeur for drunks. In 2015, after speaking on college campuses around the world, Fred accepted an additional position with the University of Southern California as the director of the USC Center for Public Relations at USC Annenberg, whose mission is to shape the future of public relations and those who will lead it — through research, education and thought leadership. Matt Tidwell, Ph.D., is assistant dean for graduate and professional studies at the William Allen White School of Journalism and Mass Communications. He is also a faculty lecturer and the program director for the Integrated Marketing Communications graduate degree program at the KU Edwards Campus. Tidwell is an experienced marketing communications professional with more than 25 years of industry experience working in healthcare, energy and technology companies. In 2018, Tidwell received the Arthur Lowell “Communicator of the Year” award from the Kansas City Chapter of the International Association of Business Communicators (IABC).  +++++++++++++++ LINKS Access the Report https://www.iabc.com/About/Purpose/Reports Connect With IABC on social media https://twitter.com/iabc https://www.linkedin.com/company/iabc/ https://www.facebook.com/IABCWorld  https://www.youtube.com/user/IABClive https://www.instagram.com/iabcgram/ Visit IABC Online https://www.iabc.com/ https://catalyst.iabc.com/

    19 min
  5. 08/28/2024

    In Under 10: Getting the C-Suite’s Take on Comms

    In the latest episode of PodCatalyst, we sit down with Joe Spratt, expert, strategic communications and change, at McKinsey & Company. Tune in as we dig into the future of comms through the lens of the C-suite, based on a series of in-depth conversations, interviews, and survey results that McKinsey & Company conducted. Joe walks us through key findings of the report, where the value of the communicator really shines, an outlook on what’s needed for upskilling and where the profession is going next. Joe Spratt is an expert in McKinsey & Company’s Chicago Office. He is a leading member of the Strategic and Change Communications practice, working with clients to drive greater communications performance and impact in times of change. Spratt leads the practice’s work on comms function assessment and operating model design. He is dedicated to bringing out the best in people in client organizations. His expertise centers on organizational communications and change. Spratt counsels chief communications officers and other C-suite executives on strategic communications, as well as how to strengthen, streamline or reimagine the communications function. LINKS Mentioned in the Episode https://www.iabc.com/LinkClick.aspx?fileticket=9llK8q-SR2A%3d&portalid=0 Connect With Joe on LinkedIn https://www.linkedin.com/in/josephspratt/ Connect With IABC on social media https://twitter.com/iabc https://www.linkedin.com/company/iabc/ https://www.facebook.com/IABCWorld  https://www.youtube.com/user/IABClive https://www.instagram.com/iabcgram/ Visit IABC Online https://www.iabc.com/ https://catalyst.iabc.com/

    14 min
  6. 06/13/2024

    Leaning in to Neurodiversity and Flexibility With Becca Chambers

    In the latest episode of PodCatalyst, we sit down with Becca Chambers, chief communications officer at ControlUp. Her journey to the C-suite began with a role in sports PR and from there took a few twists and turns, including grad school and landing on her love of all things branding and communication. Today, she remains a staunch advocate for communicators in the C-suite, advocating for a clear designation of the role that complements — not competes with — marketing and PR. In her 20s, Becca learned she was neurodivergent. After time and research, she learned how to embrace the ways her mind worked and used it to her advantage. During this conversation, we learn more about addressing neurodivergence in the workplace and where the role of the communicator overlaps. Becca has also built her personal brand on LinkedIn successfully the last few years, and shares her take on how to make the most of the professional platform. Tune in for this episode that will help you think differently about the way you approach professional development, embracing diversity in the workplace and personal branding. LINKS Connect With Becca on LinkedIn https://www.linkedin.com/in/beccapchambers/ Connect With IABC on social media https://twitter.com/iabc https://www.linkedin.com/company/iabc/ https://www.facebook.com/IABCWorld  https://www.youtube.com/user/IABClive https://www.instagram.com/iabcgram/   Visit IABC Online https://www.iabc.com/ https://catalyst.iabc.com/ https://wc.iabc.com/

    38 min

Ratings & Reviews

4.6
out of 5
5 Ratings

About

PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe and follow PodCatalyst on your favorite podcast app. Produced by IABC Headquarters and hosted by IABC Executive Director Peter Finn

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