90 episodes
PodCatalyst: The Official Podcast of IABC PodCatalyst
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- Business
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4.6 • 5 Ratings
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PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe and follow PodCatalyst on your favorite podcast app.
Produced by IABC Headquarters and hosted by IABC Executive Director Peter Finn
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39 – Zaria Parvez Taking Risks on Social With Zaria Parvez, Duolingo
Zaria Parvez, global social media manager at Duolingo, joins
PodCatalyst host and IABC Executive Director Peter Finn to share her
outstanding journey on TikTok. With her creative and interactive approach,
Zaria has made Duolingo a prominent figure in the TikTok community,
particularly among Gen Z and with over 6.7 million followers and counting.
This episode explores how creative freedom and trust have
been instrumental in Duolingo's success, as Zaira's ability to connect with the
platform's younger audience has propelled her to new heights and made her a
role model for others.
Parvez will lead the session “Keep it Simple Stupid:
Duolingo’s Guide to Calculated Risk on Social” at IABC World Conference 2023,
4-7 June in Toronto. Tune in today for a preview of this can’t-miss discussion.
LINKS
*Mentioned in this episode*
https://www.tiktok.com/@duolingo?lang=en
| https://twitter.com/adage/status/1518762052596162563
| https://wc.iabc.com/
*Social Media*
https://www.linkedin.com/in/zaria-parvez-645983140/
| https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
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38 – Eli Carmona on the Impact of Inclusive Communications
In the latest episode of PodCatalyst, Eli Carmona,
communication specialist at The 519 and
World Conference 2023 speaker, talks about the critically important role
communicators play in supporting trans and gender diverse communities through
their work.
They share how design can help break stereotypes, their
experience navigating difficult conversations with clients around inclusivity,
the importance of doing research to avoid pinkwashing and more.
IABC World Conference 2023 takes place 4-7 June in Toronto.
Don’t miss Eli’s session, “The Communicator's Guide to Gender Diversity and
Inclusion.”
LINKS
*Mentioned in this episode*
The 519: https://www.the519.org/
| World Conference Registration: https://wc.iabc.com/
*Social Media*
https://www.linkedin.com/in/ed-cook/
| https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
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37 – Ed Cook on Finding Joy in Change at Work
Can change bring joy? Ed Cook, co-founder of The Change
Decision, believes so — and has years of experience and the data to back it up.
Tune in to the latest episode of PodCatalyst, where Ed
discusses how change can drive energy, boost morale and make people feel more
connected to their work.
Prior to co-founding The Change Decision, Ed worked at a
major U.S. bank. In this episode, he shares how he found himself leading a
project that was over budget and past deadline, but was able to use change
management tactics to turn around morale and improve the company’s culture.
Today, Ed focuses on academic research to determine what joy
at work means and helps companies implement it, whether they’re a team of three
or 300.
LINKS
*Mentioned in this episode*
https://www.thechangedecision.com/
| https://www.npr.org/series/423302056/hidden-brain
*Social Media*
https://www.linkedin.com/in/ed-cook/
| https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld
| https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
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Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message -
36 – Alex Sevigny on Why Communicators Should Be at the Forefront of the AI Revolution
Generative artificial intelligence (AI) remains one of the
hottest topics of 2023 and is changing the way businesses think about content
creation. Who better, Alex Sevigny argues, than the communicator to lead this
charge?
Long before it was trending, Sevigny, an associate professor
at McMaster University, has been interested in the power of AI and how
communicators can harness its power. In this episode of PodCatalyst, he sits
down with IABC Executive Director Peter Finn to discuss how AI can help PR scale,
the power of quantifying a digital life, training opportunities and gaps left
by AI, what the next generation of communicators need to learn and more.
Sevigny will be part of a panel, “Generative Artificial
Intelligence: The Communicator’s New Best Friend?” at IABC World Conference 2023, 4-7 June in
Toronto. Tune in today for a preview of this can’t-miss discussion.
Alex Sevigny
is an associate professor of communication studies and communications
management at McMaster University, where he co-founded the communication
studies program and served as director of the Master of Communications
Management Program. He is editor-in-chief of the Journal of Professional
Communication and is active as a volunteer in the Canadian Public Relations
Society, where he has served as president of the Hamilton Chapter, and is
currently serving as National Chief Accreditation Examiner.
Sevigny is
an active academic and market researcher in the area of communications. He runs
the McMaster Communications Metrics Research Lab at McMaster. He is also an
occasional consultant in the area of communications management and measurement.
LINKS
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/
| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
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Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message -
35 – Chris Lee on Gallagher’s 2023 State of the Sector
Returning for a second year, Chris Lee shares insights from the 2023 Gallagher State of the Sector report. Tune in as he and IABC Executive Director Peter Finn discuss trends around belonging and culture, a results-only work environment, how communicators can retain their role as strategic partner and more.
Want to hear more from Chris? Join him at the IABC World Conference in Toronto, 4-7 June, as he and Pinaki Kathiari (CEO, Local Wisdom) present “Why Does It Feel So Wrong to Be Human at Work?”
Chris Lee is the vice president of communications for Gallagher’s employee communication and employee experience practice in Canada and is an expert in building brands that stand out and achieve a purpose. He is a regular speaker at industry events, including IFEBP, HRPA, Conference Board of Canada, WorldatWork, CPBI, and InnovateWork. He will be a featured speaker at this year’s IABC World Conference in Toronto. He’s also written insightful pieces for Benefits Canada, Canadian HR Reporter, HR Director magazine, Plans & Trusts magazine, Benefits & Pensions Monitor. Lee is on the Board of Directors for IABC’s Toronto chapter, and has also been on the Board of Directors for GTA Rewards Association and currently sits on an advisory board for IFEBP.
LINKS
*Episode*
Referenced in this episode, Gallagher 2023 State of the Sector report: https://www.ajg.com/employeeexperience/state-of-the-sector-2023/
*IABC Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
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Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message -
34 – Slma Shelbayah on the State of Social Media, Why ‘Intentionality Precedes Everything’
As Twitter shifts under new leadership and platforms like TikTok continue to emerge, what is the state of social media for communicators? We spoke with Slma Shelbayah, chief marketing and communications officer at Yardstick Management, to gain her perspective on this evolving landscape.
Plus, learn how her seven-year tenure as a journalist at CNN helped laid a foundation for her role in the C-Suite, her strategic approach to helping clients achieve greater representation across diversity of thought and why she believes intentionality precedes everything.
LINKS
*Episode*
Referenced in this episode, Business Insider interview featuring Slma Shelbayah: https://www.businessinsider.com/communications-expert-on-the-impact-of-elon-musk-buying-twitter-2022-4
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
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Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message
Customer Reviews
Change is in the Air … Is it a good thing?
First and foremost, I really enjoyed Dan Gold leading the IABC podcast. He’s a total pro and knows how to produce amazing audio content. While I enjoyed hearing Bonnie’s perspective — she’s a rockstar — I think the new show misses on a few key areas: (1) Peter seemed too scripted and his questions seemed forced. (2) His is audio was subpar.
Moving forward, I hope these two items can be corrected. When it comes to podcasting, audio is king and it is something that cannot be sacrificed.