17 min
34. Why You Need to Know Your Shopkeeper Personality Type Savvy Shopkeeper Retail Podcast
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- Entrepreneurship
Every shopkeeper has a shopkeeper personality type. After working with many shopkeepers in my paid mastermind, Master Shopkeepers, I’ve identified several personalities that come up again and again! As shop owners, we all have those bad habits or mindset blocks that creep into our work.
Overwhelmed Opal Opal does a poor job of managing her time, and she is ALWAYS overwhelmed. She feels like there just isn’t enough time in the day! The truth is, Opal doesn’t need more time—she needs better time and life management.
When I coach an Overwhelmed Opal, we get busy prioritizing and managing her to-do list, or at least what she THINKS is her to-do list. Often, she needs to delegate, outsource, or let go of unimportant tasks.
Procrastinator Patty There are two versions of Procrastinator Patty. Either she is a perfectionist or an avoider.
Perfectionist Procrastinator Patty needs to understand that progress is better than perfect. Most of the time, B- work is what keeps life moving along, not A++.
The Procrastinator Patty who avoids her work gets more satisfaction out of avoidance.
Either way, Patty just NEEDS TO DO THE WORK.
Can’t Say No Cathy Cathy either has FOMO, or she feels guilty for saying no. But if Cathy wants to avoid being Overwhelmed Opal, Cathy better start saying NO.
Whether Cathy’s offering way too many services to her customers because she’s trying to please everyone or offering “all the things” because she’s afraid she’ll miss out...Cathy has to find her ONE AND BEST THING and stick to it.
I Do It All Ira I admit it—I was once an Ira. Ira is most likely afraid to hire. Otherwise, her personality type is “Doesn’t Delegate David,” and we’ll be talking about sweet David soon. But Ira needs to understand that if she wants to manage her time better AND grow her business, she has to ditch the “I do it all” mentality.
Lack of Planning Linda If you’re an Overwhelmed Opal, this can lead to being Lack of Planning Linda.
Either way, a business owner who doesn’t plan is a business owner without a compass. Although you may do well initially, it’s just beginner’s luck. This could come to a halt if you don’t start learning the value of planning.
Financially Fearful Francis Good old Franny tells himself he knows what he’s doing because he’s afraid of being embarrassed. Sometimes, Franny avoids his numbers because it’s easier to run and hide.
Whether or not you’re a Financially Fearful Francis, all shopkeepers need to educate themselves. Even if you have an accountant or bookkeeper, you still need to understand how to analyze your financial information.
There are lots of episodes of the Savvy Shopkeeper Retail Podcast where I chat about shop finances—be sure to check out episodes 2, 4, 6, 25, 26, and 31 if you’re a Financially Fearful Francis!
Watch Your Back Winnie Winnie has been burned, perhaps by a business partner or neighboring shop owner. This means that Winnie is always defensive, always on the lookout, and always super cautious.
Being constantly on edge has to be exhausting! Winnie needs to remind herself that not all people are evil, and her energy is better spent doing other things.
Competitive Cara Cara loves to stalk her competitors. It’s almost to the point that she can’t define her style or brand because she’s too busy looking at everyone else’s.
Cara doesn’t realize that being inspired by other retailers can be a beautiful thing. But there’s a fine line between “getting inspired” and flat out copying.
Cara might also find it difficult to see how successful she has become or could be. She’s too busy wondering why everyone else is more successful than her.
Success is relative. Cara should spend more time on herself, her business, and her customers. Finding out what brings HER customers joy is a better use of her energy than trying to compete with others.
Victim Victoria
Every shopkeeper has a shopkeeper personality type. After working with many shopkeepers in my paid mastermind, Master Shopkeepers, I’ve identified several personalities that come up again and again! As shop owners, we all have those bad habits or mindset blocks that creep into our work.
Overwhelmed Opal Opal does a poor job of managing her time, and she is ALWAYS overwhelmed. She feels like there just isn’t enough time in the day! The truth is, Opal doesn’t need more time—she needs better time and life management.
When I coach an Overwhelmed Opal, we get busy prioritizing and managing her to-do list, or at least what she THINKS is her to-do list. Often, she needs to delegate, outsource, or let go of unimportant tasks.
Procrastinator Patty There are two versions of Procrastinator Patty. Either she is a perfectionist or an avoider.
Perfectionist Procrastinator Patty needs to understand that progress is better than perfect. Most of the time, B- work is what keeps life moving along, not A++.
The Procrastinator Patty who avoids her work gets more satisfaction out of avoidance.
Either way, Patty just NEEDS TO DO THE WORK.
Can’t Say No Cathy Cathy either has FOMO, or she feels guilty for saying no. But if Cathy wants to avoid being Overwhelmed Opal, Cathy better start saying NO.
Whether Cathy’s offering way too many services to her customers because she’s trying to please everyone or offering “all the things” because she’s afraid she’ll miss out...Cathy has to find her ONE AND BEST THING and stick to it.
I Do It All Ira I admit it—I was once an Ira. Ira is most likely afraid to hire. Otherwise, her personality type is “Doesn’t Delegate David,” and we’ll be talking about sweet David soon. But Ira needs to understand that if she wants to manage her time better AND grow her business, she has to ditch the “I do it all” mentality.
Lack of Planning Linda If you’re an Overwhelmed Opal, this can lead to being Lack of Planning Linda.
Either way, a business owner who doesn’t plan is a business owner without a compass. Although you may do well initially, it’s just beginner’s luck. This could come to a halt if you don’t start learning the value of planning.
Financially Fearful Francis Good old Franny tells himself he knows what he’s doing because he’s afraid of being embarrassed. Sometimes, Franny avoids his numbers because it’s easier to run and hide.
Whether or not you’re a Financially Fearful Francis, all shopkeepers need to educate themselves. Even if you have an accountant or bookkeeper, you still need to understand how to analyze your financial information.
There are lots of episodes of the Savvy Shopkeeper Retail Podcast where I chat about shop finances—be sure to check out episodes 2, 4, 6, 25, 26, and 31 if you’re a Financially Fearful Francis!
Watch Your Back Winnie Winnie has been burned, perhaps by a business partner or neighboring shop owner. This means that Winnie is always defensive, always on the lookout, and always super cautious.
Being constantly on edge has to be exhausting! Winnie needs to remind herself that not all people are evil, and her energy is better spent doing other things.
Competitive Cara Cara loves to stalk her competitors. It’s almost to the point that she can’t define her style or brand because she’s too busy looking at everyone else’s.
Cara doesn’t realize that being inspired by other retailers can be a beautiful thing. But there’s a fine line between “getting inspired” and flat out copying.
Cara might also find it difficult to see how successful she has become or could be. She’s too busy wondering why everyone else is more successful than her.
Success is relative. Cara should spend more time on herself, her business, and her customers. Finding out what brings HER customers joy is a better use of her energy than trying to compete with others.
Victim Victoria
17 min