Savvy Shopkeeper Retail Podcast Kathy Cruz

As an independent retailer, finding the right trade shows to attend can make a significant difference in your buying strategy and overall business success. OffPrice Show in Las Vegas is a prominent event in the retail industry, but is it the right fit for your store? 
Listen in to learn more about OffPrice Show, discover what types of retailers will benefit from it the most, and decide if it aligns with your retail goals and purchasing strategy.
For show notes, visit www.savvyshopkeeper.com/episode226.
Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper

Instagram: @savvyshopkeeper
Mastermind Group: Master Shopkeepers

Have you ever looked around your retail store and thought, “wow, I could really use some advice on how to make this better?” 
That’s exactly what one retail store owner and Master Shopkeepers member did early last year. Luckily for Patty, a pseudonym gift shop owner from the Portland, OR area, I was giving away an in-store intensive. 
Through a mix of Zoom calls and a day-long visit to her store, Patty and I were able to update three key areas of her growing business. Our work together not only streamlined Patty’s inventory system, but also gave her a healthy confidence boost about her buying decisions. She also hit a significant annual revenue goal as a result of our in-store intensive! 
Listen in to hear about Patty’s in-store intensive experience, the exact pieces we worked on, and to learn how you can book your own.
For show notes, including links to anything mentioned in this episode, visit www.savvyshopkeeper.com/episode225.
Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper

Instagram: @savvyshopkeeper
Mastermind Group: Master Shopkeepers

Did you know that up to 99% of the decisions we make are subconscious? Since our decisions drive our behaviors, it’s crucial that we learn to make more of our decisions consciously rather than subconsciously!
In today’s episode, I’ve invited my coach, Neill Williams, to share the science behind entrepreneurial emotions. With a master’s in economics and mathematics and as a Master Certified Coach, Neill is uniquely positioned to explain behavior economics—aka, the science behind why we do what we do—and how we can learn to change our emotional response. 
Tune in to learn the three key concepts that make up the “Trifecta of No,” how the trifecta influences our response to uncertainty and change, and how we can break our entrepreneurial emotions free to make better decisions in our retail businesses.
For show notes, including links to any resources shared in this episode, visit www.savvyshopkeeper.com/episode224.
Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper

Instagram: @savvyshopkeeper
Mastermind Group: Master Shopkeepers

As your indie retail business grows, leading a team becomes a crucial part of your store owner responsibilities. And while being a leader may not come naturally, being a better leader is thankfully a skill that you can cultivate. 
In today’s episode, I’m sharing the five essential skills you can quickly learn to be a better leader. You’ll be known for your kindness, respect, and humility after implementing these tips!
For show notes, including links to anything mentioned in this episode, visit www.savvyshopkeeper.com/episode223.
Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper

Instagram: @savvyshopkeeper
Mastermind Group: Master Shopkeepers

Let’s face it: being an indie retail store owner isn’t easy. There are shipments to bust, products to merchandise, backstock to organize, floats to reconcile, and tasks to delegate. 
Beyond the day-to-day operations, there are even more high-level tasks that eat at your time and brain power, like choosing what products to bring in and figuring out how to pay yourself. 
Do you know what makes all of the above easier? Building a strong foundation for your store. A foundation of understandable data, easy-to-use systems, and streamlined processes will make your life simpler—and give you space to work smarter, profit more, and grow your retail business.
Listen in to learn six reasons why you need to build a strong foundation for your retail store, along with two ways I can help you get there. For show notes, visit www.savvyshopkeeper.com/episode222.
Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper

Instagram: @savvyshopkeeper
Mastermind Group: Master Shopkeepers

For indie retail store owners who run vendor or consignment-style stores, there’s an extra layer of work on top of running a store: managing vendor relationships. 
Vendors at these stores normally rent a specific booth or section of the store to display their products. And while each vendor is in charge of managing their inventory, cleaning their area, and merchandising their products…
…the owner of the store sets the boundaries and guidelines that the vendor must follow. 
Is it possible for retail store owners to set clear, fair, and consistent expectations with ALL of their vendors? Absolutely. Is it an easy task? Definitely not. Managing vendor relationships is no small feat.
Listen in to learn why the fine line between friend and colleague can make running a vendor or consignment-style store challenging, as well as my top tips for setting clear boundaries with your vendors.
For show notes, visit www.savvyshopkeeper.com/episode221.
Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper

Instagram: @savvyshopkeeper
Mastermind Group: Master Shopkeepers