96 episodes

Host, Kathy Cruz is a retail store owner and a retail coach.
She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. But she also knows that it doesn't have to consume your life AND it can be profitable. Kathy is passionate about teaching retail business owners how to work less, profit more and grow.

Savvy Shopkeeper Retail Podcast Kathy Cruz

    • Business
    • 5.0 • 77 Ratings

Host, Kathy Cruz is a retail store owner and a retail coach.
She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. But she also knows that it doesn't have to consume your life AND it can be profitable. Kathy is passionate about teaching retail business owners how to work less, profit more and grow.

    Yes, You Need a Bookkeeper! Here are 5 Reasons Why.

    Yes, You Need a Bookkeeper! Here are 5 Reasons Why.

    After countless conversations in the Shopkeeper’s Lab and Master Shopkeepers, I’m ready to say it: you need a bookkeeper in your independent retail business. 
    Today, I’m sharing the five reasons why you need a bookkeeper, Savvy Shopkeeper resources that can help you if YOU want to be the bookkeeper for your business, and why having your financial records in order is so empowering for shopkeepers. For detailed show notes, visit www.savvyshopkeeper.com/episode77

    • 16 min
    BONUS EPISODE: Is Master Shopkeepers for me?

    BONUS EPISODE: Is Master Shopkeepers for me?

    In this bonus episode, I'm answering some of the common questions I receive about Master Shopkeepers, our Mastermind group for Brick and Mortar retail store owners.
    For those considering this fantastic mastermind, I want to help answer your questions and clarify what and who the group is for.
    This group only opens to new members by application three times per year.  
    This application closes on June 17, 2021 at 2pm EST.
    Learn more about Master Shopkeepers or to apply, visit here: https://www.shopkeepersacademy.com/

    • 14 min
    76. Want to Sell More Handmade Wholesale Products? Stop Doing This One Thing

    76. Want to Sell More Handmade Wholesale Products? Stop Doing This One Thing

    Wholesale platforms like Faire and Tundra are more popular than ever before with store owners. But many wholesale makers prefer to sell independently to protect their profit margins.
    There’s one big roadblock for independent makers, though, and they might not even realize it: they need to match the convenience of these platforms in their own systems and processes. 

    Today I’m sharing seven ways to add more convenience, ease, and efficiency to the wholesale process so makers can work less, profit more. For detailed show notes, visit www.savvyshopkeeper.com/episode76

    • 28 min
    75. Shopkeeper Stories with Christy of Miss Daisy's Home and Decor

    75. Shopkeeper Stories with Christy of Miss Daisy's Home and Decor

    There are shops of all sizes in the Savvy Shopkeeper community, but one of the largest clocks in at 12,000 square feet! 
    Christy started out in a smaller retail space of 4,000 square feet before expanding to her current location, plus storage container and warehouse space for extra inventory.
    In today’s interview, Christy shares why she loves owning a furniture business, how she delegates critical tasks like marketing and merchandising, and why she’s been a part of Master Shopkeepers for two full years.
    Click HERE to see the full show notes for Episode 75.

    • 28 min
    74. Shopkeeper Stories with Jennifer of Paper Luxe, et al

    74. Shopkeeper Stories with Jennifer of Paper Luxe, et al

    Opening one brick-and-mortar store can be challenging enough, but today’s Shopkeeper Story comes from a member of Master Shopkeepers that owns four and she's opening more in the future!
    Jennifer always knew that she wanted to run her own business. When she opened her first store, Paper Luxe, she was still working full time as an online business manager. Her store really took off, though, when she fully committed to her brick-and-mortar business.
    In this episode, Jennifer shared how she balances her businesses and her family, the mindset work that has helped her grow, and why going all-in on technology for her stores set her up for success when the pandemic hit.
    Click HERE to see the full show notes for this episode.

    • 31 min
    73. Shopkeeper Stories with Bren of Plantstay

    73. Shopkeeper Stories with Bren of Plantstay

    Many of the shopkeepers we’ve interviewed have been in Master Shopkeepers for a year or more. Bren, though, is a newer Master Shopkeepers member and a new shop owner. She opened Plantstay in Gainesville, Florida just seven months ago! 
    After working in marketing for companies big and small, Bren knew she wanted to venture out on her own. She established a customer base through pop-up events before opening her 1000 square foot space in September 2020. 
    Bren shared how the pandemic helped her business boom, why she keeps her online and in-store inventory separate, and how the Master Shopkeepers group helps her brainstorm.
    Click HERE to see the full show notes.

    • 32 min

Customer Reviews

5.0 out of 5
77 Ratings

77 Ratings

@YellowTulipDesign ,

A wealth of information!

This podcast shares so much information, all for free! I am a new B&M store owner (6 months) and strive to learn all that I can. The Savvy Shopkeeper gives an insight from those who are in the same boat as me, a priceless value. Thank you! @YellowTulipDesign

Brittany Kapsalis ,

How is this free?!

The amount of information you receive in such short & concise episodes is unmatched by any podcast I’ve ever listened to. These episodes get straight to the point, and arm you with knowledge that you can put into action as soon as the episode finishes! Kathy’s podcast truly feels like an essential tool in my business and I am so grateful for it. This is a free resource that provides priceless lessons that EVERY small business owner can benefit from. I just can’t recommend Savvy Shopkeeper enough!

William James Gifts ,

OMG Wow!

Kathy is a wealth of knowledge and this podcast is nothing short of amazing. Kathy selflessly shares her knowledge, experience and advice (some of it tough love) about how to be successful in running your small business. I have learned so much and am incredibly grateful to Kathy for putting this podcast out.

- Calli McPherson
William James Gifts

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