158 episodes

Host, Kathy Cruz is a retail store owner and a retail business coach. She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. Kathy is passionate about teaching independent retailers how to work less, profit more and grow.

Savvy Shopkeeper Retail Podcast Kathy Cruz

    • Business
    • 5.0 • 96 Ratings

Host, Kathy Cruz is a retail store owner and a retail business coach. She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. Kathy is passionate about teaching independent retailers how to work less, profit more and grow.

    134. No One Can Be You, But You with Jessica Thompson of Bee Joyful Shop

    134. No One Can Be You, But You with Jessica Thompson of Bee Joyful Shop

    Shopkeeper Stories are back! We’re kicking off this round with Jessica Thompson, owner of Bee Joyful Shop in Kalamazoo, Michigan.
    Jessica started her journey as a maker with just one product: reusable beeswax food wraps. After several years of showing at markets and selling at a monthly community event, Jessica was ready to open her eco refill shop in October of 2020. 
    Visit https://savvyshopkeeper.com/episode134 to listen in to learn more about Jessica’s journey, how her savvy social media presence supports her business, and what she loves most about being a member of Master Shopkeepers.
     

    • 36 min
    BONUS EPISODE: The Power of Connecting IRL

    BONUS EPISODE: The Power of Connecting IRL

    In this bonus episode, I'm sharing a recent experience I had where I attended a good friend's small business retreat and the "mental drama" that unfolded before I committed to attending.

    Our thinking often holds us back but it doesn't have to be this way!

    The power of connecting in real life is craved more than ever and it's something I personally craved and needed too, even it my brain was telling me otherwise.

    The cart to ticket sales for the 2022 Savvy Shopkeeper Retreat WILL close on Monday, August 15, 2022 at 4pm EST.  To learn more and grab your seat, visit here: https://savvyshopkeeper.com/retreat

    To learn more about Megan and The Mompreneur Guide, visit here: https://themompreneurguide.com/
     

    • 18 min
    133. 9 Tips for Marketing Your eCommerce Store

    133. 9 Tips for Marketing Your eCommerce Store

    Growing the online part of your business takes time and effort. Just like our brick-and-mortar spaces, it’s essential to dedicate some energy to this part of our business. Online marketing is crucial to growing and building a solid omnichannel retail business.
    In Master Shopkeepers, a group member with a fantastic brand—and some experience in marketing before opening her retail business!—recently asked for tips on growing the new eCommerce part of her business. Listen in to hear the nine marketing tips I shared with her to help her grow her eCommerce store. 
    For show notes, including links to any resources mentioned in this episode, visit www.savvyshopkeeper.com/episode133. 

    • 14 min
    132. What I Learned From The 2022 Savvy Shopkeeper Survey

    132. What I Learned From The 2022 Savvy Shopkeeper Survey

    Each year, I survey the Savvy Shopkeeper community to learn more about you, your struggles, and how Savvy Shopkeeper can better help you on your shopkeeping journeys. 
    I get to know our group members pretty well, but the survey gives me an opportunity to learn more about podcast listeners and email subscribers, too! 
    Listen in to learn more about this year’s survey results, what I’ve learned from it, and how your responses are guiding the future of Savvy Shopkeeper. 
    For show notes, visit www.savvyshopkeeper.com/episode132. 

    • 21 min
    131. Eight Email Marketing Roadblocks for Independent Retailers

    131. Eight Email Marketing Roadblocks for Independent Retailers

    One of the most underutilized yet affordable and EASY marketing tools for retailers is…
    …email marketing.
    Why is it so underutilized? There are lots of reasons! However, many of the reasons I hear from retailers are mindset roadblocks we put in our own way. 
    Listen in to learn the top eight roadblocks I hear time and time again. And be sure to stick around to the end to learn about the first-ever Savvy Shopkeeper Email Marketing Challenge and how you can join! 
    Sign up for the challenge at  www.savvyshopkeeper.com/emailchallenge! And if you’d like to read the show notes for this episode, visit  www.savvyshopkeeper.com/episode131.

    • 21 min
    130. Is The Current Economy Affecting ALL Indie Retailers?

    130. Is The Current Economy Affecting ALL Indie Retailers?

    There are two schools of thought regarding the current economy and how it affects independent retail businesses. 
    Group number one says, “Don’t listen to all the hype and negativity in the media. Retailers are NOT struggling right now, and many are up!”
    Group number two says, “Inflation is on the rise. We see it everywhere, and there’s no denying it. No one is shopping, my local economy and residents are hurting, and sales are way down.”
    Whichever school you subscribe to, we can all agree that the economy affects every retailer differently! Listen to today’s episode to learn what you can do to protect your business both in the current economic state and whenever you face a cash flow crunch in the future.
    For show notes, including links to all of the resources mentioned in this episode, visit www.savvyshopkeeper.com/episode130

    • 21 min

Customer Reviews

5.0 out of 5
96 Ratings

96 Ratings

Cooper1234567891011 ,

So glad I found this podcast!

I'm so grateful that I've found Savvy Shopkeeper Retail Podcast! I also own a small retail business that offers furniture and home décor. It's wonderful to learn from someone who has the same type of business and has walked in the same footsteps I walk now.

gibbs-art ,

Best Retail Advice on the Planet

Great advice on how to run a small retail business. So many great nuggets of advice in every show. Look forward to each and every one!
Thanks for the hard work and effort you put into this podcast!
Boss Up!!

Sincerely
Bo from Florida

kuriyo ,

So grateful for this podcast!

I look forward to this podcast every week because it is truly helpful to my newly opening retail business. Kathy gives level headed inspiration and information that is invaluable to me as a beginner. And I love that she also cultivates a shopkeeper’s community to keep people at all levels of experience learning.

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