78 episodes

Independent retailers wear so many hats! Each week join fellow small business retailer, Kathy Cruz, as she teaches women retail business owners how to manage and market their businesses efficiently so they can spend time doing other things they love. Whether you are a maker with an online shop, a brick and mortar store owner, sell your products at local markets or you're a booth vendor in a mall - this podcast is for you!

Savvy Shopkeeper Retail Podcas‪t‬ Kathy Cruz

    • Entrepreneurship
    • 5.0 • 68 Ratings

Independent retailers wear so many hats! Each week join fellow small business retailer, Kathy Cruz, as she teaches women retail business owners how to manage and market their businesses efficiently so they can spend time doing other things they love. Whether you are a maker with an online shop, a brick and mortar store owner, sell your products at local markets or you're a booth vendor in a mall - this podcast is for you!

    61. Seasons in Life and Business - Let Me Tell You About Mine!

    61. Seasons in Life and Business - Let Me Tell You About Mine!

    We all experience seasons in life and business.  I'm currently experiencing one myself so it's the perfect time to talk about how to manage this, in terms of time and your brain.
    In this episode I'm sharing about my own current "season" in business and why I've had to let some things go or push other things down on my priority list.
    Thank you to Dani of Cotton Shed Vintage Market and High Cotton Decor for the fantastic 5 star podcast review!  Click here to visit her website and learn more about her and her husband, Tim.

    • 20 min
    60. What Made 2020 Successful For Independent Retailers

    60. What Made 2020 Successful For Independent Retailers

    Episode 13 of the Savvy Shopkeeper Retail Podcast, "What Made 2019 Successful for Independent Retailers", is one of the most downloaded episodes of this podcast.  I understand why.  It helps to know WHAT IS contributes to the success of other independent retailers.
    No one expected or could have predicted 2020, right?  What a year.
    Independent Retailers did some incredible things to get through 2020.
    If you go back and listen to episode 13, you’ll hear things that not many retailers, if any, could have used to succeed in 2020 - like in-person events.  Do you miss these too?  (sigh)
    Just like for episode 13, I asked group members in our communities what helped them succeed but this time I asked them what helped them succeed during a pandemic YEAR and I'm sharing what I learned.
    Show notes on the Savvy Shopkeeper website are coming soon.
    Follow Kathy on Instagram: @savvyshopkeeper

    • 21 min
    BONUS EPISODE: Savvy Shopkeeper, Beyond The Podcast

    BONUS EPISODE: Savvy Shopkeeper, Beyond The Podcast

    I struggled to record this episode.  To answer the common questions I receive about what else Savvy Shopkeeper offers beyond this podcast.
    Until I received a personal message on Facebook.
    Listen to the lesson a fellow Shopkeeper in the Lab taught me AND learn the answer to the question about what Savvy Shopkeeper offers, beyond the podcast.
    To visit either website mentioned in this bonus podcast episode, click on the links below:
    Savvy Shopkeeper
    Shopkeeper's Academy

    • 12 min
    59. The Retail CEO Challenge: Metrics and Benchmarks for a Successful Retail Business

    59. The Retail CEO Challenge: Metrics and Benchmarks for a Successful Retail Business

    The Retail CEO Challenge is coming to an end, and we’re wrapping up the challenge by learning how to complete the Retail Business Year-End Report! This 11-page document will help challenge participants to summarize their 2020 business metrics. Listen in to learn what data you should be tracking in your business and the benchmarks you need to watch out for—whether you’re participating in the challenge or not, I share some gold nuggets in this episode so be sure to listen. For show notes and more, visit www.savvyshopkeeper.com/episode59

    • 22 min
    58. The Retail CEO Challenge: The Health of Your Business

    58. The Retail CEO Challenge: The Health of Your Business

    Shopkeepers sometimes get so busy with their day to day work that they forget to check in on the health of their business. Today I’m sharing how to set a CEO date with yourself, what you should check in on as you evaluate your business health, and what to do once you can see the full picture. For show notes, visit www.savvyshopkeeper.com/episode58

    • 21 min
    57. The Retail CEO Challenge: Tracking Business Performance

    57. The Retail CEO Challenge: Tracking Business Performance

    Tracking is one of the key pillars of a successful business. Without tracking, a business owner simply cannot know what works and what does not. My mission with this challenge is to empower you to become the CEO of your business, and that’s why I’m sharing so much about tracking in the Retail CEO Challenge! Listen in to learn how tracking helps you build a better business and what tracking worksheets I implement in my own shop. For show notes and more, visit www.savvyshopkeeper.com/episode57

    • 17 min

Customer Reviews

5.0 out of 5
68 Ratings

68 Ratings

Dantim ,

Retail is serious business

My favorite thing about Kathy is that she treats small retail with the seriousness it deserves. She teaches the financial and business aspects that often get overlooked in, especially in a predominantly female industry. So many coaches in this space don’t give women business owners the respect we deserve, including the women coaches.
I love that Kathy fully expects us to know the business of our businesses and doesn’t give us a pass on *any* of it. But at the same time, she’s full of compassion , respect, and love for her fellow shopkeepers.
If you’re not in one of her communities, I highly recommend joining. You won’t regret it!

Awesome person412 ,

Kathy Rides Shotgun

What a great carpool buddy! Although I’ve never met her in person, Kathy and the Savvy Shopkeeper podcast ride to the shop with me each week. Kathy has become a great resource for me in building my retail business. All this time I thought I was the only one with all these retail questions! I would have loved to have had all this information at my fingertips when I first bought my business 8 years ago. I’ve been a Master Shopkeeper for a year now and it is worth every penny! Retail ownership can be a very lonely job at times and this group is a wonderful group sounding board, and wealth of valuable knowledge and mentorship. This past year would’ve been so much harder without these comrades!

Leastudio ,

A binge listen!

I just started listening a few days ago and I’ve binged half the episodes already! So many tips for indie shopkeepers that you can’t find anywhere else.

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