Rooted in Retail Crystal Vilkaitis

Who's ready to get some sales training, make more money, and excel in sales? On this episode of Rooted in Retail, we're diving into essential strategies every independent retailer needs to hear. Even if you're already doing great, there's always more to learn!Today, I’m joined by Jason Mausser, and we're talking all about sales. In his new book, Don't Shut the F$ck Up: Transforming Your Selling Mindset, he shares unique methods from his extensive experience to help you change your mindset, bu...

Ever wondered what success could mean for your retail store? More importantly, have you considered the person you need to become to make it happen? Today, Jamie G Smith joins us to share the keys to breaking through our self-imposed limitations.Her strategies have already sparked new ideas for my business, and I know they'll do the same for you. Jamie is a business and lifestyle elevation strategist, speaker, and content creator. As the founder of LUXE Everyday, she empowers entrepreneurs to ...

What if your closet could be your secret weapon for success? Today on Rooted in Retail, I’m excited to explore why feeling confident in what you wear matters so much for entrepreneurs and retailers.I’m joined by Jessica Papineau, a seasoned stylist with over 25 years of experience in the fashion industry. As the founder of CSJ, a styling company dedicated to empowering high-performing women to look and feel their best, Jessica has transformed countless lives by helping break style barriers an...

If you're part of the Rooted in Retail community, you already know how much I love using AI to supercharge your business. The world of AI is evolving so quickly, and today, I’m thrilled to share an exclusive webinar replay hosted by Patrick Keiser!Patrick is from Heart on Main Street, an incredible nonprofit dedicated to helping independent retailers thrive in their local communities. Heart on Main Street hosts a monthly webinar series that brings together independent retailers and community ...

Get ready for an amazing conversation with my friend, Amy Lacey. This episode is a true gem—a masterclass in business evolution packed with advice, tips, and incredible stories from Amy's entrepreneurial journey.Amy Lacey is a powerhouse: a serial entrepreneur, bestselling author, keynote speaker, and business mentor. She made waves in 2016 by founding the award-winning Cali’Flour Foods, introducing the first cauliflower pizza crust to the market. In 2023, she launched Soursop Nutrition, a gr...

Today, we're diving into a topic that's crucial for retailers but one we haven't explored much yet: hiring. If you want to find out how to attract and retain top talent, you're in the right place.In today's episode, I'm talking to Thad Price from Ready, Set, Hire. It’s a new product for small to medium-sized businesses, franchises, and recruiters seeking to hire frontline and essential workers. If you want help with the hiring process, streamline your efforts, find great talent, avoid be...