13 min
36. How to Understand What Your Audience Is Craving Empire Secrets with Mariana Henninger
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- Marketing
OK, what makes a truly powerful Brand Video?It’s your person watching it and being blown away by how much you get them. There’s only one way to do this right: Understanding not only what they “desire” but going way deeper into their innermost needs and aspirations. You want your audience to feel completely understood. And you don’t want to be just seen. You want to be FELT.In today’s episode of Empire Secrets, I share how to truly understand your audience's deepest desires and creat...
OK, what makes a truly powerful Brand Video?It’s your person watching it and being blown away by how much you get them. There’s only one way to do this right: Understanding not only what they “desire” but going way deeper into their innermost needs and aspirations. You want your audience to feel completely understood. And you don’t want to be just seen. You want to be FELT.In today’s episode of Empire Secrets, I share how to truly understand your audience's deepest desires and creat...
13 min