39 episodes

Think digital marketing and entrepreneurship... but fun as heck.Come along on the online business journey of Brandmagnetic with founder Mariana Henninger, an EMMY-award® winning director turned *online empire builder* documenting the wins, fails and secrets she learns along the way -- keeping it real and holding nothing back. In her own lighthearted geriatric millennial mom fashion (!) she shares her wins and lessons and also interviews other badass founders along the way, sharing their own secrets to massive success. It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are revealed that will help you in your own business.If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!Follow here for more ✨>> http://instagram.com/brandmagnetic

Empire Secrets with Mariana Henninger Brandmagnetic

    • Business
    • 5.0 • 11 Ratings

Think digital marketing and entrepreneurship... but fun as heck.Come along on the online business journey of Brandmagnetic with founder Mariana Henninger, an EMMY-award® winning director turned *online empire builder* documenting the wins, fails and secrets she learns along the way -- keeping it real and holding nothing back. In her own lighthearted geriatric millennial mom fashion (!) she shares her wins and lessons and also interviews other badass founders along the way, sharing their own secrets to massive success. It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are revealed that will help you in your own business.If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!Follow here for more ✨>> http://instagram.com/brandmagnetic

    EMPIRE DIARIES: Path to A MILLION - How I’m focusing on so much LESS in 2024

    EMPIRE DIARIES: Path to A MILLION - How I’m focusing on so much LESS in 2024

    If you want to hear the behind-the-scenes of my business - tune in to this episode. 
    May 8, 2024 - and I lay out everything I've been working on diligently - and what I've said no to. 

    I've realized that this is a foundational phase for me, but the road is being prepared to scale like crazy!!

    I talk about how I'm crafting a program that's going to be PERFECT for the more established business owner who wants a Brand Trailer done in record time, with high-touch support from me, and will cost a lot LESS than my done-for-you option.

    The biggest lesson I'm applying this year: at this stage in my business, I have to focus on FEWER things to achieve the biggest results.  (Livin la vida "10x is easier than 2x"!)

    Here's my Brand Story That Convers - with AI mini-course, on sale now. 
    SUPER LIMITED TIME: For the next 20 people that buy the mini-course -- do the program, send me your script and I will send you a 5-minute loom feedback, completely FREE. Hurry!! >> http://brandmagnetic.com/ai
    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

    • 30 min
    37. How to use your story to build trust and sell faster – BTS of Nadia Murdock’s Brand Video

    37. How to use your story to build trust and sell faster – BTS of Nadia Murdock’s Brand Video

    It started like a bowl of potpourri.

    When Nadia and I first sat down to work on her Brand Video, I asked her to tell me her story – like most people, Nadia had no idea what parts to focus on. She knew she had a story, she knew how important it was to connect emotionally with her audience…

    but she had no idea how.

    So she shared with me different fragments and pieces from all different parts of her life.

    🚶🏼‍♀️‍➡️The reality is, even sharing little bits will help your audience feel closer to you – kind of how you can eventually get to a city 100 miles away if you walk a few steps every day. 

    But there’s a much, much faster and EASIER way for your audience to TRUST you *energetically* because they know WHO you are.

    That’s when you know EXACTLY which stories will connect with them emotionally and make them feel like YOU GET them.

    💨 Once you nail that story, you’re taking a Tesla and letting it drive your audience to Trust City on a beautiful ride (and not carrying them on your back one step at a time).

    This week on the Empire Secrets podcast, I break down my entire process working with Nadia on her amazing Brand Video.

    And, to me, this is the best payoff ever… Here’s what she said:

    “This video is that extra push. You get to know me before we've even started! I think that is one of the most beautiful parts about creating a Brand Video — it takes away that five extra emails before a phone call. There's already that human connection! That's why I really wanted to do the Brand Video."

    Nadia is also giving away amazing freebies!
    30 Days to self-love check list  as well as a complimentary Absolute Self Love 15 min Coaching Call.
    Click on this link!
    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

    • 34 min
    36. How to Understand What Your Audience Is Craving

    36. How to Understand What Your Audience Is Craving

    OK, what makes a truly powerful Brand Video?

    It’s your person watching it and being blown away by how much you get them. 
    There’s only one way to do this right: Understanding not only what they “desire” but going way deeper into their innermost needs and aspirations. 

    You want your audience to feel completely understood. And you don’t want to be just seen. You want to be FELT.

    In today’s episode of Empire Secrets, I share how to truly understand your audience's deepest desires and create connections that are not just deep but feel transformational. 
    I’m sharing about how to go way beyond demographics to tap into the heart of what makes your audience tick.

    Here's what’s in this episode:

    ➡️ The talk about the concept of going "15 levels deep" and why knowing your audience this intimately changes everything

    ➡️ The art of making them feel like "Wow, you’re in my head!"

    ➡️ Strategies for crafting a Brand Video that magnetizes and engages, making your brand irresistible

    If this resonates, double tap and drop a 🔥! ⤵️












    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

    • 13 min
    35. Inner Wealth & Building A Movement with Ally Kennedy

    35. Inner Wealth & Building A Movement with Ally Kennedy

    How to turn your voice into the most powerful asset for your business ⤵️

    This week on Empire Secrets, I chat with @theallykennedy, the visionary behind the Wealthy Woman Movement and founder of the Six-Figure Speaker System.
    When I say this girl is FIRE, it’s not an understatement!

    Here’s what we cover:


    ➡️ Her unexpected transformation from hairstylist to top-tier speaker and coach (?!)
    ➡️ Why your WHY is pivotal to impactful speaking
    ➡️ What makes a movement and how to leverage speaking to amplify it
    ➡️ Building wealth from within and what true sustainability in business looks like!
    ➡️ How Ally shares empowerment and authenticity in every speech

    My favorite part was diving into how to build a powerful movement!

    Click on this link to grab your FREE Case Study & Toolkit for How to Have Your Next 6-Figure Year, Month, or Weekend with Virtual Events.
    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

    • 18 min
    34. How To Use “Real” PR For Your Business with Renée Warren

    34. How To Use “Real” PR For Your Business with Renée Warren

    In this heart-to-heart convo, @reneewarren, the powerhouse behind @wewildwomen and I talk about what PR has evolved into.


    We talk about common PR myths and why it is the ultimate relationship-builder and not just a tool for visibility and she shares her blueprint for PR success.


    Renée deep dives into the importance of showing up authentically, leveraging your unique story, and the power of being seen and heard in spaces that matter to YOUR NICHE. 
    Don’t miss this amazing freebie!
    Click on the link below : 

    PROVEN EMAIL PITCH STRATEGIES TO GET YOU ON PODCASTS AND IN THE MEDIA: https://www.wewildwomen.com/proven-pitch-strategies



    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

    • 19 min
    33. Empire Diaries: Why I Left News And Started Brandmagnetic

    33. Empire Diaries: Why I Left News And Started Brandmagnetic

    What does it take to leave a thriving career in something you love – to start & grow your own empire? 

    I had the honor of sharing it all with the amazing Renée Warren, the powerhouse behind @wewildwomen, on her podcast recently.  

    We discussed not just the evolution of my career but how emotional storytelling can really transform marketing.
    Here's a glimpse of what we covered :
    My decision to leave a successful career in journalism & documentaries for full-time entrepreneurshipThe art and science behind creating brand videos that do more than just tell a storyMy first official year as a business owner and how storytelling has been pivotal in its growthThe impact of a well-crafted brand video in building immediate trust, connection, and brand loyaltyPractical advice for anyone looking to harness the power of storytelling to elevate their brand's presence and connection with their audience
    I truly believe that understanding how to tell the story of YOU and your brand is KEY to standing out and creating a lasting emotional connection with your audience – and the difference between acquiring buyers and creating fans for life!



    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

    • 31 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

@themomsonamission ,

Actionable Strategies

Mariana provides so much strategy in her podcast episodes! I love how easily I can implement the strategies she teaches and use them to really connect with my audience. She’s a goldmine of information!

pet cafe ,

Copy clarity

I got a lot out of listening to this podcast as it relates to writing copy thats engaging for my ideal customer by being myself more in the writing. Having a downloadable guide to study is always a bonus! This is good stuff!

beckymollenkamp ,

Great show!

I love the quick insights and actionable ideas from this show. Mariana is an excellent host and this is a must listen for business owners!

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