36 - Inside Reddit's most successful ad campaign NAIL.social Office Hours

Want to know what it's like to go from zero experience to the most successful ad campaign on the Reddit platform in three months?  We got you!

Show notes:

-> Why are we in in Times Square talking about Reddit Ads.
----> Reddit Ads helpful guides, there are none.
->Why Reddit and client buy-in
----> What is Reddit good for?
----> Convincing the client
-> How we structured the campaign.
----> Being fluid with planning
----> planning backwards from an end goal
-> Ad Platform deep dive
----> Ad posts vs user page posts
----> Timing and budgeting
----> Targeting, subreddits vs broad, expansion
----> Campaign types, awareness, traffic, video views
----> Links and approval process
-> Content
----> Elastic nature, evolving content
----> What worked: Dogs.  What didn't work: Dogs
----> Headline strategies
-> Open Comments
----> First comment strategy
----> Copy pasta strategy
----> Volume and what to expect
-> Subreddit
----> How to create one
----> Why have one
-> Results and Reporting
----> CTR with no links
----> Engagement, upvotes
----> Off channel
----> Sales dammit SALES!

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