29 min
36. Why PR Is Embracing the PESO Model? Paid, Owned, Earned Media and Its Benefits Growth Marketers - Digital Marketing Experts
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- Marketing
In today’s podcast, we’re talking about PESO, which is an acronym for Paid, Earned, Shared and Owned media. PESO is a methodology used by a company, entrepreneur or cause in order to categorize their marketing initiatives. How can you implement and leverage this framework for your marketing strategy and what it can mean to your business? Enjoy the episode!
DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
What should we talk about next? Please let us know in the comments below
In today’s podcast, we’re talking about PESO, which is an acronym for Paid, Earned, Shared and Owned media. PESO is a methodology used by a company, entrepreneur or cause in order to categorize their marketing initiatives. How can you implement and leverage this framework for your marketing strategy and what it can mean to your business? Enjoy the episode!
DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
What should we talk about next? Please let us know in the comments below
29 min