3Q Rachel Vogel

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.

About Mike:

A 13+ year music industry veteran, Mike has held positions at Warner's Alternative Distribution Alliance (ADA) and Razor & Tie, based in New York. In his current role as Vice President, Artist & Label Services at ADA, Mike oversees strategic digital marketing and audience development efforts for its Label Services partners and independent distributed labels, in addition to leading commercial relationships with TikTok, Meta, Snapchat, and YouTube. An accomplished multi-genre marketer, Mike has driven campaigns for Macklemore, Ciara, Big Freedia, Central Cee, Dropkick Murphys, Peter Gabriel, Papa Roach, and more. His work on trending songs from Dixie, Dylan Conrique, and Strange Fruits Music has been featured in Business Insider, Music Ally, and led to panel appearances at the annual A2IM Indie Week conference.

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.

About Jesse:

Jesse comes with 20 years of experience working with major record companies as well as the biggest digital, tech, and management partners around the world. His expertise centers on best in class holistic artist marketing and digital strategy. He has held executive level label positions in Los Angeles, Sydney, and London across multiple departments including Marketing, Digital, Commercial, Artist Social, Advertising, Influencer, and Technology.

Furthermore, he is a well-respected and highly connected marketer across the industry and has spearheaded some of the biggest global success stories for artists and labels like Dua Lipa, Zach Bryan, Bebe Rexha, Justice, Charlie Puth, OVO Sound, Atlantic Records, Warner Records, ADA, and more. This trajectory culminated in 17 years in the major label system and then launching his own artist agency CONCAVE CREATIVE where he consults, manages, and markets for a multitude of artists, tech companies, and labels.As of the beginning of 2024, he is now the GM and SVP Marketing of North America for Kartel and working to support artists across all areas of the business in the states.

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more. 



About LaTecia:



LaTecia Johnson is a senior entertainment & technology executive and entrepreneur at the intersection of culture, community, and creativity. As Founder of Visionary Rising (VSNRY) – a creative studio for ambitious brands and creators ready to scale – she’s focused on building safe digital spaces while doing innovative work for rising and global acts. Her career includes stints at Fortune 100 companies such as Apple, Microsoft, and Nielsen Media, as well as high-growth startups such as Decent Labs, A Cloud Guru, and more. In everything she does, LaTecia works to transform ideas into full-scale endeavors while delivering high-impact outcomes for global clients using a combination of data, actionable insights, emerging social trends, and interactive content.

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more. 



About Nate:



Nate Sirotta has been working in music publicity & marketing for 12 years. He currently runs Impulse Artists, a boutique PR, marketing, & consulting agency launched in 2012. Throughout his career, Nate has engaged in over 500 artist campaigns and worked alongside all 3 major label umbrellas, including a two-year in-house consulting stint with UMG from 2016-2018. Nate has also represented independent distributors like AWAL, Symphonic, and Vydia, and many independent labels like Verswire, Ultra, Rostrum, Tooth & Nail, FiXT, and Nettwerk. Career highlights include client placements at Rolling Stone, Billboard, NME, MTV, Nylon, Paper Magazine, Alternative Press, PopSugar, American Songwriter + many others, and brand + app collaborations with Journeys, Uber, Vox/Korg, Shazam, Spotify, and Snapchat. 

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more. 



About Rob:



Rob Grimaldi is a multi-platinum, Grammy nominated songwriter/producer. Extremely diverse and distinct, Rob’s proficiency on four instruments and far reaching programming skills gives each of his tracks a unique musicality and identity. With an advanced degree focused on classical and jazz, coupled with extensive production training and an ear for pop hits, the diversity of his collaborators (BTS, Megan thee Stallion, Queen Naija, Blackpink, Jimmie Allen, Tim Mcgraw, Noah Cyrus, etc.) utilizes his extreme versatility in every project. 

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more. 

About Nikki:

Michigan born, Nashville based, Nikki Boon started her professional career as Kane Brown’s Tour Manager, later becoming his Day-To-Day Manager. Boon has worked for Martha Earls since 2012, currently under 1021 Entertainment and is also involved in its joint venture with Sony, as well as the production company Demasiado. In 2021 Boon signed pop band Nightly. She originally moved to Nashville to study at Belmont, and later transferred to MTSU to obtain a degree in Music Business with a minor in marketing.