Balancing her banking career & life as a content creator with blogger, Jemma Permalloo FEMALE LEADERSHIP COLLECTIVE

This week I’m chatting with Jemma Permalloo. Jemma has a full time corporate job as a VP of a large investment bank in London in the Credit Research department. We actually met as we started our careers on the same Graduate scheme in the same department! Jemma is also a Content Creator in her spare time and Co-Founder of the popular travel blogging Instagram page @twiniestories with her twin sister Jessi.

Learn how Jemma started experimenting with Content Creation whilst working full time in a fast paced role in the banking industry and how she built twiniestories with her sister to 11k+ followers.

We discuss:


Balancing a full time career with a side hustle
Setting boundaries between the two & protecting her professional reputation
Considerations for starting something new alongside your job
How to grow an audience
Monetization options as a content creator

I love the huge difference in skill sets Jemma gets to experiment with by doing such an analytical role in her corporate career and the contrast of the creative side of travel blogging. Jemma is proof that you don’t have to quit your job to start something completely different!

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To connect with Jemma:

Instagram: @twiniestories | LinkedIn: Jemma Permalloo 


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