41 - Coronavirus: The New Normalicy NAIL.social Office Hours

It's the topic you don't want to talk about but also want to talk about.... Coronavirus! We try to keep it positive tho!


This Week in Organic - COVID19


Brands that haven’t adjusted their messaging seem out of place

If you scheduled content - go check, we did this for clients and took stuff off air

Some brand twitter is acting like authority rn, Guiness

Being silent is better than being tone deaf - ok to post nothing

Some brands leaning into social distancing/video - chipotle on zoom


This Week in Paid - Corona Virus


Affecting industries differently - restaurant pulled spend but CPG came to us with a sow

Don’t panic and pull adspend. Think about the new opportunities and new ways

Changing process and business structure - to outlast hard times

Prices are dropping. It’s a good time to get out there with new messages. Not just “we do curbside pickup” but something more creative. Book of the week delivery.

Frame of mind is different now that we are in feed vs in store


12:00 Window of Opportunity


New way of life. Some companies will be expanding/ramping up production. They need marketing to get their message out

This presents new opportunities for agencies and media buyers to get involved

CTA: be proactive to these companies and develop gameplan

As the media expert you need to go to companies / your clients with ideas

For examples: digital d2d for the census


Charging airpods every night - example of how we’re all experiencing new behaviors



And an ANTI-rant wheel for you.