42 (Sell): Removing the friction from your sales cycle (Todd Caponi, Sales Melon‪)‬ 30 Minutes to President's Club | No-Nonsense Sales

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Four Actionable Takeaways:

Remove all the bs from the journey

Get price out early, and use it to disqualify

Acknowledge your competitors’ strengths + highlight where your features match needs

Keep negotiation simple by anchoring pricing and trading value for dollars


Todd’s Path to President’s Club:

Founder of Sales Melon

Author of The Transparency Sale

Former sales leader @ ExactTarge/SalesForce

Former VP of Worldwide Sales & Field Operations @ SAP


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