33 min
43 - Tag the same pickles! NAIL.social Office Hours
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- Marketing
This podcast is only 37% COVID19 related. The maximum allowed to maintain sanity.
Special guest today, creative director, Alec Beckett!
This Week in Paid
Client has pivoted to making masks. Completely changes our purchase data
LAL’s based off purchase are now for mask people not primary product
Our CPA is way down bc masks are much cheaper than primary product
Landing page on website is 100% masks, not our products
Creative is not mask driven at all
If you still want to sell normal product you need to isolate those customers. And send them to page that doesn't have masks.
If we want to sell masks, you need to take your normal people. 7 day purchase.
FB rules for medical masks, technically not allowed
12:00 Community Creation (Update)
Difference between community management and community creation
Made easier with existing fan base - targeting engagers form the start (social proof)
Volume of comments, sorted by most relevant - paragraph of humor, first thing they see
Don’t end conversation, keep it going - encourage people to come back
When ppl tag others also respond to those. Not about being “thankful” necessarily
Match the tone of the commentor
Solicit comments for social proof - Also makes ad cheaper, better quality score
Alec Brings his very own Segment, and we rant about.... Masks!
This podcast is only 37% COVID19 related. The maximum allowed to maintain sanity.
Special guest today, creative director, Alec Beckett!
This Week in Paid
Client has pivoted to making masks. Completely changes our purchase data
LAL’s based off purchase are now for mask people not primary product
Our CPA is way down bc masks are much cheaper than primary product
Landing page on website is 100% masks, not our products
Creative is not mask driven at all
If you still want to sell normal product you need to isolate those customers. And send them to page that doesn't have masks.
If we want to sell masks, you need to take your normal people. 7 day purchase.
FB rules for medical masks, technically not allowed
12:00 Community Creation (Update)
Difference between community management and community creation
Made easier with existing fan base - targeting engagers form the start (social proof)
Volume of comments, sorted by most relevant - paragraph of humor, first thing they see
Don’t end conversation, keep it going - encourage people to come back
When ppl tag others also respond to those. Not about being “thankful” necessarily
Match the tone of the commentor
Solicit comments for social proof - Also makes ad cheaper, better quality score
Alec Brings his very own Segment, and we rant about.... Masks!
33 min