40 min
#44 - Getting a Strategic Seat at the Table | Jennifer Roberts, ServiceTitan The Competitive Enablement Show
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- Business
Adam is joined by Jennifer Roberts, Senior Manager, G2M Strategy at ServiceTitan to share how she's earned and kept a strategic seat at the table for her competitive enablement programs throughout her career.
Check out the brand new Compete Network to find the industry's best competitive content all in one place.
Timestamps:
(02:53) - Getting executive visibility into your compete program
(06:24) - Taking care of your primary stakeholder before broadening your efforts
(11:18) - Measuring success in a competitive enablement role.
(13:49) - The pros and cons of using adoption metrics
(17:33) - Starting with a small pilot group to measure your compete efforts
(21:46) - The next steps after laying the foundation of your compete program
(26:24) - Why Jennifer swears by win-loss programs
(35:37) - Presenting recommendations to execs
(39:01) - Jennifer's advice to her younger-self
Host: Adam McQueen
Producer: Ben Ronald
About Klue:
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.
Host: Adam McQueen
Production: Grayson Ottenbreit
Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.
About the Compete Network:
The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
Adam is joined by Jennifer Roberts, Senior Manager, G2M Strategy at ServiceTitan to share how she's earned and kept a strategic seat at the table for her competitive enablement programs throughout her career.
Check out the brand new Compete Network to find the industry's best competitive content all in one place.
Timestamps:
(02:53) - Getting executive visibility into your compete program
(06:24) - Taking care of your primary stakeholder before broadening your efforts
(11:18) - Measuring success in a competitive enablement role.
(13:49) - The pros and cons of using adoption metrics
(17:33) - Starting with a small pilot group to measure your compete efforts
(21:46) - The next steps after laying the foundation of your compete program
(26:24) - Why Jennifer swears by win-loss programs
(35:37) - Presenting recommendations to execs
(39:01) - Jennifer's advice to her younger-self
Host: Adam McQueen
Producer: Ben Ronald
About Klue:
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.
Host: Adam McQueen
Production: Grayson Ottenbreit
Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.
About the Compete Network:
The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
40 min