46. CURATING YOUR UNIQUE STYLE & ELEVATING THE FUTURE OF SHOPPING: Founding a Fashion-Tech Startup in Your 20s, Unlocking Resilience, and Owning Your Strengths + Weaknesses feat. Kristine Locker The Sunshine Signal

Welcome back to the Sunshine Signal podcast! With Met Monday, this was one of the biggest weeks in fashion…so there’s no better way to end the week than with a brand new episode featuring one of my favorite female founders, Kristine Locker!



Kristine is the founder of Locker, the ultimate online-shopping app that’s like Pinterest for your closet. If you’re like me and have 100 tabs open on your desktop at any time (guilty!) and have too many bookmarks, you need Locker! It’s the best way to see what other fashion-savvy young women are styling and offers a clean, aesthetic platform to organize your favorite finds.



Kristine has been up against all odds as a solo female-founder in the tech start-up space, but has truly rose to the occasion to create a wildly successful consumer-centric app that elevates the shopping experience. Today, we go all in and discuss how to curate more resilience, the biggest lessons Kristine has learned from her failures (including reaching a standstill in growth and losing thousands of dollars to a web-developing mishap), how to curate your unique style that stands the test of time, the key to delivering a successful business pitch, and owning your strengths and weaknesses. This is such a fun episode that seamlessly blends entrepreneurship, fashion, and REAL career advice. Tune in for a feel-good conversation, and send this episode to a friend so you can listen together!



TUNE IN FOR:

+How Kristine got the idea for Locker and how she navigated the tech industry having NO previous experience

+Where to source inspiration & how Kristine uses a three-word method to describe her style and make aligned wardrobe purchases

+Returning to resilience and remembering your "why" to keep going

+Kristine's greatest challenges and "wins," and what she learned from each of them, including how to successfully pitch your brand and the importance of knowing your strengths and weaknesses

+The biggest fashion trends for 2024 + Kristine's insider tips on her favorite brands & creating a timeless closet

+Why always returning to the everyday consumer and improving user experience has contributed to Locker's success

+And so much more!



CONNECT WITH HAILEY:
Instagram:⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠@thesunshinesignal⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠thesunshinesignal.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Locker Profile: @thesunshinesignal
Business Inquiries: ⁠⁠thesunshinesignal@gmail.com⁠⁠

CONNECT WITH KRISTINE:
Instagram: @wantlocker @kristinelocker
Website: wantlocker.com

To support the podcast, leave 5-star rating & review on⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! (XO, BIG LOVE for the support💖) And share the podcast with your friends!



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