Why You Should Conduct Web Performance Reviews
If you have employees, you're probably conducting performance reviews on a regular basis, evaluating the quality of their work, the objectives you outlined for them, and the results they delivered.
But my question is, do you hold your website to the same standard? Are you conducting web performance reviews on a regular basis to determine if your website is delivering results?
As the epicenter of your marketing, it's feeding social and email campaigns, answering customer questions, and capturing leads. And so you need to know if your website is living up to its full potential. To conduct a web performance review, start with your analytics.
Take a look at how many visitors are coming to your site. How are they finding it and what are they doing when they arrive? Use the data to make improvements.