46 min
5.12 Terrible Towel Goes Global // Maria Jose Rodriguez Walk With TFB
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- Sports
During this walk, Maria Jose (MJ) talks to us about the Pittsburgh Steelers international content strategy.
An Honduras native, MJ graduated from Texas Christian University (TCU). While at TCU, she became enamored with American football and was eager to work in sport. Soon after her first football game, she secured her first internship with TCU athletics and the rest was history.
MJ currently serves as the International Content Manager for the Pittsburgh Steelers. In her role, she is responsible for contributing to the Steelers' global expansion strategy through engagement on social platforms. Through the NFL's International Home Marketing Areas (IHMA) program, the Steelers have marketing rights in Mexico, Northern Ireland, and the Republic of Ireland.
Discussion points include:
Detailing the role of an NFL international content manager
Strategy to attract and engage global Steelers fan base
NFL's International Home Marketing Areas (IHMA) program
American football globalization and community engagement
Favorite international content and experiences
College sport globalization and future directions
NFL globalization does not happen by osmosis. Humans dictate what happens and how it happens.
The NFL named her a "Next Woman Up," but we argue that she's already arrived.
Phenomenal episode in English. Part two will be in Spanish.
Muchas gracias, Maria Jose!
Connect with MJ on LinkedIn
Follow: Los Steelers on Instagram (Steelers Mexico)
Follow: Steelers Deutschland on Instagram (Steelers Germany)
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Support this podcast: https://podcasters.spotify.com/pod/show/walkwithtfb/support
During this walk, Maria Jose (MJ) talks to us about the Pittsburgh Steelers international content strategy.
An Honduras native, MJ graduated from Texas Christian University (TCU). While at TCU, she became enamored with American football and was eager to work in sport. Soon after her first football game, she secured her first internship with TCU athletics and the rest was history.
MJ currently serves as the International Content Manager for the Pittsburgh Steelers. In her role, she is responsible for contributing to the Steelers' global expansion strategy through engagement on social platforms. Through the NFL's International Home Marketing Areas (IHMA) program, the Steelers have marketing rights in Mexico, Northern Ireland, and the Republic of Ireland.
Discussion points include:
Detailing the role of an NFL international content manager
Strategy to attract and engage global Steelers fan base
NFL's International Home Marketing Areas (IHMA) program
American football globalization and community engagement
Favorite international content and experiences
College sport globalization and future directions
NFL globalization does not happen by osmosis. Humans dictate what happens and how it happens.
The NFL named her a "Next Woman Up," but we argue that she's already arrived.
Phenomenal episode in English. Part two will be in Spanish.
Muchas gracias, Maria Jose!
Connect with MJ on LinkedIn
Follow: Los Steelers on Instagram (Steelers Mexico)
Follow: Steelers Deutschland on Instagram (Steelers Germany)
---
Support this podcast: https://podcasters.spotify.com/pod/show/walkwithtfb/support
46 min