5 Cold Outreach Strategies

Andy Cabasso joins me to share several tips for business owners, marketers, and salespeople to help scale their businesses. Cold outreach often gets a bad reputation because of the deluge of spam emails that businesses get every day. But, when done right, cold outreach can create win-win opportunities for everyone. All it takes is doing the right prospecting and having a compelling offer. In this episode, we discuss cold outreach strategies for salespeople, marketers, PR professionals, and founders.

Andy is a digital marketer, founder, lawyer, speaker, former Guinness World Record-holder, and occasional wedding officiant. He previously started, grew, and then sold a successful digital agency. Today, he is the founder of Postaga, an all-in-one platform for cold outreach that helps business owners, marketers, and salespeople to connect with journalists, bloggers, podcasters, potential customers, and affiliates. Use coupon code podcast50 when signing up.

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