5 Essential Truths for Crafting Your Signature Story Hint of Hustle with Heather Sager

Every business must tell their signature story. It’s how customers connect to more than a product or service, especially if you're a personal brand based business.Sadly, instead of telling a story, most entrepreneurs deliver a laundry list of experiences that sound more like a resume than a journey their audience can relate to. In this episode, I break down what you need to know to craft your signature story to inspire and connect the dots for your audience wherever you choose to tell it...