37 min
5 levels of research content for B2B SaaS Content Logistics
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- Marketing
In this episode of Content Logistics, Camille Trent dives into the world of research content. She outlines five key strategies to leverage research for content creation.
Firstly, she discusses the value of Roundup research. It's a level-one strategy but can provide valuable insights and hooks for your product story. Secondly, she explores the classic industry report, emphasizing the importance of mixing quantitative and qualitative data.
In the third strategy, Camille introduces the concept of community-led research reports. She emphasizes the importance of unbiased data and the role of surveys in gathering this data. The fourth strategy is a twist on the third - replacing surveys with quizzes to gamify the process and increase engagement.
Finally, she discusses product-led research, using your product data to create compelling content. Camille encourages listeners to share their thoughts on these strategies and their experiences with research content. This episode is a must-listen for anyone looking to enhance their content strategy with research.
In this episode of Content Logistics, Camille Trent dives into the world of research content. She outlines five key strategies to leverage research for content creation.
Firstly, she discusses the value of Roundup research. It's a level-one strategy but can provide valuable insights and hooks for your product story. Secondly, she explores the classic industry report, emphasizing the importance of mixing quantitative and qualitative data.
In the third strategy, Camille introduces the concept of community-led research reports. She emphasizes the importance of unbiased data and the role of surveys in gathering this data. The fourth strategy is a twist on the third - replacing surveys with quizzes to gamify the process and increase engagement.
Finally, she discusses product-led research, using your product data to create compelling content. Camille encourages listeners to share their thoughts on these strategies and their experiences with research content. This episode is a must-listen for anyone looking to enhance their content strategy with research.
37 min