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Creating unique content becomes challenging as the business climate and customers' knowledge and preferences change. But, as we established a while ago, we don't expect content creators to reinvent the wheel. Instead, an occasional walk down your blog's ''memory lane'' helps reintroduce old topics, analyze their current performance, and determine where change is necessary. 

Nate Turner, the CEO & co-founder of Ten Speed, joins us in this episode of Content Logistics to discuss the causes and consequences of content decay and how companies should deal with it to prevent it from hurting their growth.

In this podcast episode, we discuss the impact of the ongoing recession on content teams, which are often the first to face budget cuts. Many companies perceive content teams as dispensable, but our guest, Anthony Kennada of AudiencePlus, argues that content is essential for marketing success. As Kennada puts it, "Without content, there is no marketing. Content is the flywheel that makes marketing happen."
Anthony explains why companies should keep their content teams, emphasizing their role in content distribution. He also discusses the shift in consumer behavior and how people consume content. According to current trends, as Anthony notes, content built around consumers, and not an algorithm, will drive business growth in 2023. 

Integrated marketing is a strategy for delivering a unified message across all the marketing channels your brand uses. It lets businesses have a cohesive narrative about their brand and have a significant impact with their campaigns. And with an integrated marketing strategy, you can deliver mixed media messages or communicate in an independent voice. 

But marketing across multiple channels is also a challenge. The more you use, the more difficult it becomes to ensure message consistency. Given the complexity of digital marketing channels, integrated marketing usually requires focused planning and effort, and that's where an integrated marketing strategy can be of great help. 

In this episode of Content Logistics, our host Camille Trent welcomes Ashley Faus, the director of Integrated Product Marketing at Atlassian. Ashley gets into the structuring of a marketing team and why it's important not to separate the content and distribution parts from product marketing. Ashley and Camille discuss integrated marketing, the importance of shared goals for creating the right content strategy, and Ashley's different roles.

Content marketing is a strategy to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And if you want to stand out from the competition, you can create branded content that helps illustrate your company's point of view and evokes an emotional response from your audience. 

But you need to know your audience for this strategy to succeed. If you don't understand your ICP and audience, you won't know how to go to market and how to build a better product. So, you need to know what your audience wants from your product and content.

In this episode of Content Logistics, our host Camille Trent welcomes Amanda Natividad, VP of Marketing at SparkToro. Amanda explains how you can create a successful content brand. Amanda and Camille discuss audience research, the ways to do it, and its benefits for the marketing team.

''Every B2B SaaS company should be a media company,'' says Melissa Rosenthal, the Chief Creative Officer at ClickUp and our guest on this episode of Content Logistics. 
In this episode, host Camille Trent sits down with Melissa to discuss the importance of B2B SaaS companies operating as media companies. Melissa emphasizes that by creating targeted content and building long-term connections with their audience, B2B SaaS companies can drive significant business growth. She also highlights the benefits of producing evergreen content, which can save time and resources in the long term.
Throughout the episode, Melissa provides valuable insights and real-life examples to support her argument. She also offers practical tips for creating content that stands out in the feed. Melissa also highlights how to plan and execute a media strategy, including hiring and budget considerations. This episode is a must-listen for any B2B SaaS business looking to optimize its content marketing efforts and understand what it means to function as a media company.

Writing a book seems like a daunting task, and it definitely requires a lot of hard work and patience. But the sooner you start writing, the better you'll eventually become.
In this episode of the Content Logistics podcast, our host Camille Trent welcomes Diego Pineda, an author and a content marketing manager at Dooly. Diego is also a published author with a rich portfolio of fiction and nonfiction books. Camille and Diego chat about why you need to write about frameworks, not ideas; testing your ideas online; and the importance of gaining insight into your audience.