Content Logistics is a podcast for B2B marketers looking to build a content engine that drives revenue. Camille Trent interviews the marketers behind the best content marketing flywheels to uncover the tactical aspects of content production — from first draft to first customer. This podcast teaches everything from developing a sound content strategy to drafting, optimizing and distributing that content to grow your audience. Ultimately, Content Logistics helps marketers understand how to become the best content creators and distributors within their own organization.
How to launch a media-level newsletter, not just another marketing email with Ashley Guttuso
If you want your company to grow, you need to have a strong online presence. In order to do so, you need a well-thought-out content strategy. But creating a plan that drives success includes having a team of professionals experienced in connecting with your ideal customer across different platforms.
We all use email as the primary channel for business communication, but many now believe email is not an effective way to connect with your audience. However, most people are subscribed to at least one newsletter and it’s still a marketing tool worth considering.
In this episode of Content Logistics, Ashley Guttuso joins our host, Camille Trent, to discuss the recent rise of the newsletter, the ways SaaS companies should use them, and the difference between approaching your audience via social media versus sending them a newsletter.
How to win more B2B accounts using...TikTok?! featuring Stephen Pope
Building an online presence involves identifying your ideal customer, creating appealing content, and hanging out where your audience is located. But, that is easier said than done because many companies, especially B2B, question whether they should be using platforms such as TikTok.
So, for all the B2B marketers out there, our guest Stephen Pope has some pretty valuable advice. First, don't overthink it. If you are on TikTok, so are your customers, for sure. Second, TikTok is not just about people dancing. Yes, it revolves around entertainment, but who says entertaining content cannot be educational or motivational?
Have we piqued your curiosity?
If so, tune in to this episode of Content Logistics. Our guest is Stephen Pope, the Founder and CEO of SGP Labs. Stephen and our host, Camille Trent, discuss why B2B companies should consider TikTok and how to make the most out of it, especially for building trust and brand awareness.
The secret to creating customer stories people actually like featuring Andrei Faji
Customer happiness is key to the success of every business. And many SaaS companies pride themselves on putting the customer first and prioritizing customer experience over other aspects of the business.
But how many of them actually hear what their customers are saying? The time has come to put the spotlight on customer stories.
In this episode of the Content Logistics podcast, our host Camille Trent welcomes Andrei Faji, the Director of Engagement Marketing at PandaDoc. They get into the incredible value of customer stories, the difference between customer stories and case studies, and how to create content that serves and inspires customers.
How to get the most out of your chatbot with Brendan Hufford
A chatbot has become an indispensable marketing tool for SaaS and software companies. And it can benefit your business in many different ways, from engaging your customers to helping you gain a better understanding of their pain points and needs.
But still, most companies fail to employ chatbots effectively. As a result, their chatbots come off as too pushy, incomplete, or irritating. You can easily avoid these rookie mistakes and use chatbots to your advantage.
In this episode of the Content Logistics podcast, our host Camille Trent welcomes Brendan Hufford, the Founder of Growth Sprints, the former Growth Content Marketer at Active Campaign. Camille and Brendan get into the best chatbot openers, how to set them up to achieve your business goals and who can benefit the most from implementing chatbots.
How to create a high-quality research report with Erin Balsa
Writing high-quality blog posts requires talent and top-notch research skills. But, unfortunately, many writers lack the basic knowledge of what it takes to do proper research. As a result, we have the internet packed with articles providing inaccurate or outdated information.
Therefore, in order to eradicate this practice, managers need to educate their writers on how to look for reliable information sources and adequately implement collected data into their work. Otherwise, they can cause the company to lose customers' trust because of low-quality content published on their websites.
In today's episode of Content Logistics, our host, Camille Trent, chats with Erin Balsa, the Director of Marketing at The Predictive Index. Erin and Camille discuss the importance of proper data research, the difference between blog posts and research reports, the steps required to create research reports, and why B2B companies can benefit from them.
How to grow acquisition by 300% in 5 months with SEO featuring Josh Spilker
Companies, especially startups, need marketing to attract audiences and promote their products or services. But startups often don't have enough resources to try paid social advertising or invest in more comprehensive marketing campaigns. So is there a viable marketing solution for seed-stage companies?
Aside from well-thought-out SEO strategies, startups can benefit from middle-of-funnel content approaches. When focusing on the middle, it can help companies accomplish a few objectives, including raising awareness around their products. Some of the best middle-of-funnel content examples are comparison guides, templates, and other similar pieces.
In this episode of Content Logistics, Camille Trent welcomes Josh Spilker, the Head of Marketing of Friday. Camille and Josh discuss the basics of middle-of-funnel content strategies, provide the best real-life examples of this approach, and give a valuable piece of advice to content marketers trying to launch an SEO program for startups.