55 min
5: Product Improvement through Experimentation How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
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- Management
Today, in the How to Succeed in Product Management Podcast, Jeff and Red welcome our panel of experts on product management to talk about experimentation and how to test ideas before and after launch. They discuss how talking to the customers is a form of experimentation, the statistical significance of what the customers are telling you and how it reflects the different milestones and development of the product.
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
00:00 Intro
01:10 This week’s topic: Experimentation
06:00 Why is experimentation an important process for PMs?
08:50 Talking to customers is another form of experimentation
13:00 Statistical significance is a big challenge for B2B product managers
16:50 Understand the audience and segment the data finely
19:42 Some customers do not understand the product and product offers
22:07 Learn from the outcomes when the product is launched
24:40 Every decision is different from the previous depending on the options available
29:23 How to go about web product management with less manpower and resources?
31:34 Product market fit is where most startups struggle with
35:28 PMs must have a vision and a really good understanding of where you’re going
36:49 Balance between understanding your customers and manage your stakeholders
40:04 Ask customers: now how they found you, what they like you and what they don’t like about you
43:46 PMs must know how things work but allow specialist to patch in their piece
45:36 Awareness who you’re talking to and what they need to know to be successful
49:00 Choose causation over correlation
50:21 You need both quantitative and qualitative data
Today, in the How to Succeed in Product Management Podcast, Jeff and Red welcome our panel of experts on product management to talk about experimentation and how to test ideas before and after launch. They discuss how talking to the customers is a form of experimentation, the statistical significance of what the customers are telling you and how it reflects the different milestones and development of the product.
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
00:00 Intro
01:10 This week’s topic: Experimentation
06:00 Why is experimentation an important process for PMs?
08:50 Talking to customers is another form of experimentation
13:00 Statistical significance is a big challenge for B2B product managers
16:50 Understand the audience and segment the data finely
19:42 Some customers do not understand the product and product offers
22:07 Learn from the outcomes when the product is launched
24:40 Every decision is different from the previous depending on the options available
29:23 How to go about web product management with less manpower and resources?
31:34 Product market fit is where most startups struggle with
35:28 PMs must have a vision and a really good understanding of where you’re going
36:49 Balance between understanding your customers and manage your stakeholders
40:04 Ask customers: now how they found you, what they like you and what they don’t like about you
43:46 PMs must know how things work but allow specialist to patch in their piece
45:36 Awareness who you’re talking to and what they need to know to be successful
49:00 Choose causation over correlation
50:21 You need both quantitative and qualitative data
55 min