30 min
5 | Customer Segmentation Helps You Grow Faster (ICPs & Personas Don’t) Good Revenue
-
- Business
Customers don’t have the same interests, purchasing power, or needs. Segments let you treat customers differently. Focusing on a target segment lets you see the patterns that matter so you can build products they love, communicate clearly to them, tighter campaigns, shorter cycles.
Key takeaways:
Industry verticals are not enough. Market cap is not enough. A good segmentation does a lot more than personas or an ideal customer profile. Segments are common characteristics of real companies or people. Personas are generalized attributes of fictional people, and they often rely on stereotypes. The ideal customer profile (ICP) is created using statistical data from a CRM and analytics tools. It’s not the entire market and it doesn’t include the most valuable insights into need, value, willingness to pay, and psychographics – which you can only get from talking to customers.Segments let you educate and influence customers who aren’t in market yet. So you make most of the buyer journey instead of sitting around waiting for them at the tail end of their journey. Segments help you prioritize limited resources, deliver more value to customers, differentiate products, validate and de-risk the product roadmap, as well as things like prioritize multi-product and multi-brand offers. It’s well worth less than a month’s ad budget to figure out your segmentation.
_
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
_
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
Sound by RPS Audio
Hosted on Acast. See acast.com/privacy for more information.
Customers don’t have the same interests, purchasing power, or needs. Segments let you treat customers differently. Focusing on a target segment lets you see the patterns that matter so you can build products they love, communicate clearly to them, tighter campaigns, shorter cycles.
Key takeaways:
Industry verticals are not enough. Market cap is not enough. A good segmentation does a lot more than personas or an ideal customer profile. Segments are common characteristics of real companies or people. Personas are generalized attributes of fictional people, and they often rely on stereotypes. The ideal customer profile (ICP) is created using statistical data from a CRM and analytics tools. It’s not the entire market and it doesn’t include the most valuable insights into need, value, willingness to pay, and psychographics – which you can only get from talking to customers.Segments let you educate and influence customers who aren’t in market yet. So you make most of the buyer journey instead of sitting around waiting for them at the tail end of their journey. Segments help you prioritize limited resources, deliver more value to customers, differentiate products, validate and de-risk the product roadmap, as well as things like prioritize multi-product and multi-brand offers. It’s well worth less than a month’s ad budget to figure out your segmentation.
_
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
_
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
Sound by RPS Audio
Hosted on Acast. See acast.com/privacy for more information.
30 min