50 | Solo Ecosystem Marketing with Jen Louden Create Out Loud With Jennifer Louden

Do you spend thousands on marketing, or hours researching trendy new marketing strategies… and it doesn’t move the needle forward? 
Then this episode of Create Out Loud is for you. 
In this episode, Jen Louden talks about the importance of ecosystem marketing. 
It’s all about finding out where your people are, and communicating with them there. 
Not to sell anything. Just to connect. 
Are you…. sweating just thinking about that?
Are you thinking “that’s not me! I don’t do all that social media stuff?” 
Or do you just desperately wish your book could market itself (don’t we all)?
Reaching out and connecting with people can be terrifying, but when we do it IT WORKS. 
In this solo episode, Jen talks through why ecosystems are so important and how they can be nourishing instead of scary. 
Listen to the episode to learn more about: 
What ecosystem marketing is 
Why relying solely on traditional marketing is giving up control 
Why YOU are the only one who can build and connect your ecosystems 
How being in relationship and connection with your audience can make you a stronger writer
How connecting with others doesn’t have to mean relying on technology or social media 
Episode Resources: 
Check out the Create Out Loud episode with Pam Slim about her book The Widest Net. 
Buy The Widest Net by Pamela Slim
Here’s a great newsletter about making money from creative pursuits. It’s a bit bro-y, so take the good parts and leave the rest.
Need an extra push to get started on your non-fiction book? Check out this free resource.