55 min
52: Top PM Metrics to Learn when Developing eCommerce Products How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
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- Management
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Jenne Pierce (University of Washington) and Jason Jaingue (Walmart Global Tech) to talk about flourishing in the eCommerce space. The most important metric for all PMs trying to break through in the eCommerce industry and for those who are already in the space is to become a customer. The level of obsession to customer experience is what makes or breaks a product manager’s success.
*Guests are speaking on their own behalf and all opinions expressed are their own.
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
00:00 Intro
08:49 Calculating the lifetime value
12:38 NPS is the first focus in eCommerce
14:42 The actual experience of customers determines it all
18:27 Understanding how to dig into usage metrics
25:24 3 key marketing area trends
33:07 Best in class from a product approach and strong product teams
37:22 Distinction between eCommerce and social commerce
40:56 Handling SEO change in relation to road mapping
45:28 Seeing results when you extend over into eCommerce
47:46 Obsession over customer journey and staying flexible
50:29 Our concluding thoughts
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Jenne Pierce (University of Washington) and Jason Jaingue (Walmart Global Tech) to talk about flourishing in the eCommerce space. The most important metric for all PMs trying to break through in the eCommerce industry and for those who are already in the space is to become a customer. The level of obsession to customer experience is what makes or breaks a product manager’s success.
*Guests are speaking on their own behalf and all opinions expressed are their own.
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
00:00 Intro
08:49 Calculating the lifetime value
12:38 NPS is the first focus in eCommerce
14:42 The actual experience of customers determines it all
18:27 Understanding how to dig into usage metrics
25:24 3 key marketing area trends
33:07 Best in class from a product approach and strong product teams
37:22 Distinction between eCommerce and social commerce
40:56 Handling SEO change in relation to road mapping
45:28 Seeing results when you extend over into eCommerce
47:46 Obsession over customer journey and staying flexible
50:29 Our concluding thoughts
55 min