1 hr 37 min

53. Alex French (Bizzy Coffee) - The Cold Brew Competitive Landscape, Becoming #1 on Amazon, and Some of The Differences Raising from VCs and Family Offices The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

    • Investing

Our guest today is Alex French, ( https://www.linkedin.com/in/alexjfrench/ ) founder and CEO of Bizzy Coffee ( https://www.bizzycoffee.com/ ) , the #1 seller of cold brew coffee on Amazon. We discuss Alex's initial approach to entrepreneurship, how they've been able to maintain #1 Best Seller on Amazon, how he approached fundraising and was able to raise, and COVID's effects on Bizzy. Without further ado, here's Alex

A couple books that inspired Alex are The 4-Hour Workweek ( https://www.amazon.com/gp/product/0307465357?camp=1789&creativeASIN=0307465357&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) by Tim Ferris and How To Win Friends and Influence People ( https://www.amazon.com/gp/product/0671027034?camp=1789&creativeASIN=0671027034&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) by Dale Carnegie.

Here are some of the questions that I asked Alex -

* What initially attracted you to entrepreneurship and your early entrepreneurial efforts?
* What were some of your learnings when you were at General Mills?
* Why did you decide to focus on Coffee?
* What was the problem that you saw that you wanted to address or the particular insight?
* It seems like you wanted to be an entrepreneur, but didn’t have or know what product to launch. There is no right or wrong way to approach entrepreneurship but I wanted to know if you have thoughts around how you thought about it?
* How were you able to validate ideas?
* How did you approach your supply chain? What was the hardest part?
* How did you approach fundraising? DNVBs have been out of favor with investors, did you get that sense when you were fundraising?
* You’ve raised both from VCs and Family Offices, what has been some of the differences when seeking investment from these two groups?
* How were you able to grow to become #1 on Amazon?
* What are some of the benefits to Amazon and some of the limitations?
* In the beginning, how did you think about brand and your differentiation when you were evaluating the market?
* How has COVID affected Bizzy?
* How are you thinking about post-COVID and the changes in consumer behavior?
* What is one book that inspired you professionally and one book that inspired you personally?
* What’s one piece of advice that you have for founders?

You can also follow your host, Mike, on Twitter @mikegelb ( https://twitter.com/MikeGelb ). You can also follow for episode announcements @consumervc ( https://twitter.com/ConsumerVc ).

Advertising Inquiries: https://redcircle.com/brands

Our guest today is Alex French, ( https://www.linkedin.com/in/alexjfrench/ ) founder and CEO of Bizzy Coffee ( https://www.bizzycoffee.com/ ) , the #1 seller of cold brew coffee on Amazon. We discuss Alex's initial approach to entrepreneurship, how they've been able to maintain #1 Best Seller on Amazon, how he approached fundraising and was able to raise, and COVID's effects on Bizzy. Without further ado, here's Alex

A couple books that inspired Alex are The 4-Hour Workweek ( https://www.amazon.com/gp/product/0307465357?camp=1789&creativeASIN=0307465357&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) by Tim Ferris and How To Win Friends and Influence People ( https://www.amazon.com/gp/product/0671027034?camp=1789&creativeASIN=0671027034&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) by Dale Carnegie.

Here are some of the questions that I asked Alex -

* What initially attracted you to entrepreneurship and your early entrepreneurial efforts?
* What were some of your learnings when you were at General Mills?
* Why did you decide to focus on Coffee?
* What was the problem that you saw that you wanted to address or the particular insight?
* It seems like you wanted to be an entrepreneur, but didn’t have or know what product to launch. There is no right or wrong way to approach entrepreneurship but I wanted to know if you have thoughts around how you thought about it?
* How were you able to validate ideas?
* How did you approach your supply chain? What was the hardest part?
* How did you approach fundraising? DNVBs have been out of favor with investors, did you get that sense when you were fundraising?
* You’ve raised both from VCs and Family Offices, what has been some of the differences when seeking investment from these two groups?
* How were you able to grow to become #1 on Amazon?
* What are some of the benefits to Amazon and some of the limitations?
* In the beginning, how did you think about brand and your differentiation when you were evaluating the market?
* How has COVID affected Bizzy?
* How are you thinking about post-COVID and the changes in consumer behavior?
* What is one book that inspired you professionally and one book that inspired you personally?
* What’s one piece of advice that you have for founders?

You can also follow your host, Mike, on Twitter @mikegelb ( https://twitter.com/MikeGelb ). You can also follow for episode announcements @consumervc ( https://twitter.com/ConsumerVc ).

Advertising Inquiries: https://redcircle.com/brands

1 hr 37 min

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