290 episodes

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands Mike Gelb

    • Business
    • 4.9 • 126 Ratings

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

    Vijen Patel (The 81 Collection & Pressbox) - Why building & investing in hardware is overlooked

    Vijen Patel (The 81 Collection & Pressbox) - Why building & investing in hardware is overlooked

    Our guest today is Vijen Patel, who is the co-founder of Pressbox (now Tide Cleaners) and The 81 Collection. Pressbox was a 24/7 dry cleaning and laundry service that Vijen bootstrapped to a very successful exit to P&G. The 81 Collection is a VC fund that focuses on the hard industries.

    We discuss:
    Why he had no choice but to bootstrap his dry cleaning tech businessHis approach to scale and expanding to multiple citiesHow P&G tried to destroy his businessWhy he eventually sold to P&G and became CEO of Tide CleanersThe founding story of The 81 CollectionWhy investing in hardware is underrated

    • 43 min
    Ty Haney (Outdoor Voices, Joggy, TYB) - Why she left Outdoor Voices, how brands can leverage crypto, and creating a CBD line

    Ty Haney (Outdoor Voices, Joggy, TYB) - Why she left Outdoor Voices, how brands can leverage crypto, and creating a CBD line

    This is a recording of a live interview I did with Ty Haney last month in Austin, TX. Ty is most famous for founding Outdoor Voices, the technical apparel brand whose on a mission to get the world moving. My apologies in advance, we had a lot of technical issues on the day and the quality of the recording is not great. I really appreciate Ty for being incredibly open about her journey.

    We discuss:
    The origin of Outdoor VoicesWhy she left OV and what went wrongHer introduction to cryptoHow she founded Joggy, a plant-based / CBD brand for activityHer platform TYB and why community-led brands are the futureScaling a digitally-native brand today & much more

    • 38 min
    Jesse Pujji (Gateway X) - How Brands Should Approach Performance Marketing Today, When To Raise Equity vs. Boostrapping & How He Incubates Companies

    Jesse Pujji (Gateway X) - How Brands Should Approach Performance Marketing Today, When To Raise Equity vs. Boostrapping & How He Incubates Companies

    Our guest today on The Consumer VC podcast is Jesse Pujji, Founder of Gateway X and Ampush. Gateway X is a venture studio and holding company founded by Jesse Pujji. Ampush is a growth marketing partner that crafts holistic strategies and executes throughout the funnel.

    We discuss:
    Why he left Goldman Sachs to start a performance marketing companyWhy he was bullish on Facebook ads early onHow early brands should approach social media marketing todayThe biggest mistakes companies make in customer acquisitionWhat is a venture studioHis process for incubating companiesWhen to raise money vs. bootstrapFuture of performance marketing

    • 37 min
    Marcos Gonzalez (VamosVentures) - Why he left PE to start a VC fund that invests in minority-led businesses

    Marcos Gonzalez (VamosVentures) - Why he left PE to start a VC fund that invests in minority-led businesses

    Our guest today is Marcos Gonzalez, Founder & Managing Partner of VamosVentures. VamosVentures is committed to creating a pipeline of diverse VC investors. Their investments include Stix, DRNXSMYTH, and Suma.

    We also discuss:
    How he invests in both software and consumer businessesApproach to portfolio constructionHow to increase the number of diverse founders who are venture-backedHis diligence processWhy he’s bullish about Los AngelesLatin American products that will be adopted by the U.S. & much moreThank you for listening.

    • 31 min
    Steve Case (AOL, Revolution & Rise of the Rest) - Why He's Optimistic About Innovation in Secondary and Tertiary American Cities

    Steve Case (AOL, Revolution & Rise of the Rest) - Why He's Optimistic About Innovation in Secondary and Tertiary American Cities

    Thank you Tige Savage for the introduction to our guest today, Steve Case. Steve is the co-founder / former CEO of AOL. He also founded Revolution & Rise of the Rest. Revolution focuses on early-stage venture capital investments in technology-enabled businesses in the growth, venture and seed stages.
    Rise of the Rest is a nationwide bus tour to work with entrepreneurs in emerging startup ecosystems. We focus this conversation around his latest book “The Rise of the Rest”.

    We discuss:
    What Steve did after he left AOL in the early 2000sThe origin of Revolution VenturesWhat inspired him to found a bus tourThe most surprising lessons he’s learned when visiting non-obvious startup ecosystemsHow Rise of the Rest’s seed fund is structured and how it’s performedWhy he’s optimistic about innovation in AmericaWhat leads to a vibrant entrepreneurial community & and much much moreThank you for listening.

    • 46 min
    Joe Welch (In Good Taste) – How you can make money in wine and why he left tech to found a beverage company

    Joe Welch (In Good Taste) – How you can make money in wine and why he left tech to found a beverage company

    Thank you Connor Ryan for introducing me to our guest today, Joe Welch, Founder & CEO of In Good Taste.
    In Good Taste allows you to explore the world of wine with their eight 6-ounce bottle wine flights.

    We discuss:
    Why he left tech to start a wine companyCan you make money in wineHis focus on packaging and what he set out to accomplish with In Good TasteZoom wine tastings during COVIDHis approach to retailWine subscription businessesCreating his own tasting locations

    • 38 min

Customer Reviews

4.9 out of 5
126 Ratings

126 Ratings

TVartanian ,

A Great Mix of People

Mike Gelb has a great blend of people on this show. Other brands, investors, VCs, and more. It keeps the show fresh and exciting.

JoshCrist ,

Inspiring, energizing and insightful! 🙌

If you're building a consumer company - regardless of what stage you're at - this is a must listen! Mike does an incredible job bringing together conversations that showcase the leaders shaping the consumer ecosystem from the inside out. Highly recommend listening and subscribing!

GardenDistrictVC ,

Great podcasts and guests across the consumer space

Mike Gelb’s ‘The Consumer VC’ is a fantastic resource for those folks interested in consumer-facing venture capital. As a fund manager based in Southeast Asia, I constantly find interesting talking points and insights here that are applicable to the larger global industry. He features great guests and I highly recommend his interviews. Thanks, Mike.

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