57. How do I convert cold leads from advertising? with Mark Chapman The Wedding Sassholes

This week’s topic is How do I convert leads from advertising? and in this episode we are sitting down with Mark Chapman of The I Do Society. He is THE wedding industry's authority on advertising. We talk about - > Major shifts in how couples act/communicate with venues/vendors ads> The importance of adapting your online strategies to these changing trends> Effective advertising strategies for reaching and engaging with couples that are searching for wedding venues and vendors online> The significant role of social media in the wedding industry as a search tool, and recommended strategies to leverage your business effectively> Common mistakes wedding businesses make in their online advertising> How to ensure optimization of your website on mobile devices > Where the future of online advertising is goingListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… * Short form video formatting for entertainment and education* Adding a sticky header to your website for mobile users* Good Ads + appointment booking systemWant to learn more about The I Do Society? --> https://theidosociety.com/Tune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholes (http://www.instagram.com/theweddingsassholes)Rate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/ (https://solrisellc.com/)Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com (mailto:TheWeddingSass@gmail.com)