570: Travis Chambers | $600M in Revenue with Facebook Ads Travis Makes Friends

An average ad-buyer with elite content can beat an elite ad-buyer with average content all day long. But today we have elite ad-buyer and elite content creator Travis Chambers, the Founder of Chamber.Media, the industry leader in data-crafted video ads with over 4,000 productions/mo, $80M in managed spend, and $600M in tracked revenue!

Travis is a genius at crafting ad content for every size of company. He’s a Forbes 30 Under 30 lister and keynote speaker at events like Google Growth Summit and VidCon, while also being featured in Inc, Entrepreneur, AdWeek, HuffPo, and others. 

Let’s dive right into today’s episode and learn more from Travis about how he was able to drive $600 in Revenue with Facebook Ads.

Things you will learn in this episode: 
[00:01 - 07:51] Opening Segment 
Sponsored ad  I introduce today’s guests Travis ChamberFounder of Chamber.mediaBe sure to check out guestio.com and start bookingTravis talks about some of his stand-out adsTravis gives some background into his lifeEarly days with the VHS recordersTold his parents he wanted to own a marketing agencySales and Marketing dad Combining creativity with business 
[07:52 - 18:57] Seeing the Power of Social Media Marketing
Travis talks about his career experience Started out wanting to climb the corporate ladderDoing entrepreneurial stuff without realizing it Seeing the power of social media marketing The explosion of YouTubersGoing big - biggest Influencer Activation of all timeTravis on starting his own agencyGetting the winning pitch without getting recognition Getting an offer from 20th Century Fox - bad experience Deciding to set out on his own during big life eventsNavigating the market Knowing what kind of money is out thereCreating a viral campaign on a budget The early sacrifices 
[18:58 - 25:11] $600M in Revenue with Facebook Ads
Making ads that workCreative and rising ad cost The untapped Facebook marketing at the timeBringing companies to scaleThe competition and ad costsThe social media edge A word from our sponsor
[25:12 - 33:48] The 7 Foundational Ads
How to use what you haveThe 7 foundational ads Ad taxonomySpokesperson videoProduct DemoSocial ProofCloser adsCase StudyLifestyle adsUnboxingMake variations of the typePerform a gap analysisThe power of creativeSuccess through testingMaking ads for Chamber.media
[33:49 - 43:42] Closing Segment
Stand out relationships that helped you?Travis talks about the people that helped him along the way Who you know or What you know?There is very little original thought You can’t inspire yourself on your ownBuilding on someone elseThe example of Pablo Picasso ThE RaNdOm RoUndHow to engage with TravisLinks belowFinal words 
Tweetable Quotes: 
“It’s feast or famine… When you’re going for those big deals, you pretty much have to accept that you’re gonna lose on 90% of them.” - Travis Chambers
“An average ad-buyer with elite content, can beat an elite ad-buyer with average content all day long.” - Travis Chambers
“It’s all about data… Facebook’s got the richest data in all of mankind.” - Travis Chambers


Resources Mentioned: 


Unicorn Facebook Ad CreativeThe $100 Startup Russell Brunson Books

Connect with Travis on LinkedIn, Instagram, Facebook, and Twitter. Be sure to visit https://www.chamber.media/ and learn more about social ads that will grow your brand.

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