24 min
657: The Art of Earned Media Coverage: Insights from a PR Veteran The Business Storytelling Show
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- Marketing
Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media.
In Episode 657 of "The Business Storytelling Show," we discuss:
What is earned media?
Isn't it just news coverage, basically?
Why is earned media so credible, as mentioned in the book?
How to get earned media coverage
Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI
Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media.
In Episode 657 of "The Business Storytelling Show," we discuss:
What is earned media?
Isn't it just news coverage, basically?
Why is earned media so credible, as mentioned in the book?
How to get earned media coverage
Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI
24 min