David Ciccarelli - Audio Branding and the Power of Sound The PR Wine Down

This week on the PR Wine Down, hosts April and Laura take a close look at the expanding world of audio branding. With special guest David Ciccarelli, CEO of Voices, they're covering audio production best practices and discussing the brand archetypes that define voice over acting in today's era of podcast and video content. April and Laura also hash out the best ways to navigate the delicate art of pushing back on unreasonable client expectations and share advice for an anonymous listener whose new job has an unfortunate history with her past employer. For today's PR news, they offer some expert PR perspective on the recent scandal at Ulta over its poorly-worded email blast featuring Kate Spade and offer their hot takes on Amber Heard's decision to fire her PR firm before taking the stand in her legal battle with Johnny Depp.



Read the PR News of the Week here: 

Ulta & Kate Spade: https://www.newsweek.com/ulta-apologizes-insensitive-kate-spade-email-after-online-backlash-1702694 

Amber Heard's PR Firm: https://www.nbcnews.com/pop-culture/celebrity/days-testimony-johnny-depp-amber-heard-fires-pr-team-rcna26856

Learn more about David's work here: https://www.voices.com/ 

Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

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Sound effects obtained from https://www.zapsplat.com.

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