70 episodes
The PR Wine Down Trust Relations
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- Business
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5.0 • 14 Ratings
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Grab a glass and get ready to wine down! Every two weeks, join PR veterans April Margulies & Laura Schooler as they gab, analyze and commiserate on the key issues impacting PR pros. With guests ranging from startup executives and communications juggernauts, to the journalists and filmmakers on the other side of the desk, April and Laura deliver the latest news, trends and horror stories for rookie publicists and seasoned professionals alike. They're on a mission to make our jobs easier, more relatable and more more entertaining — and, in some cases, to kick down the door on the PR industry.
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70: Agency Reset: Navigating Issues in Workplace Culture and Client Management
On this show this week, April and Laura are chatting one-on-one about the latest news and trends impacting PR. Tune in as they discuss the role of alcohol in agency culture as Americans reduce their alcohol consumption. They also analyze the latest public backlash against Victoria’s Secret as the brand faces accusations of performative tactics in their rebranding efforts. For this week’s “Thing I Should Have Been Trained On,” our hosts discuss some best practices on how to deliver bad news to a client. This week’s Anonymous PR Horror Story comes from a listener who faced an uncomfortable situation an an offsite client meeting—and decided to step back from the account as a result.
Read the PR News of the Week here:
Victoria’s Secret: https://www.adweek.com/brand-marketing/victorias-secret-misses-the-mark-by-pursuing-inclusivity-as-a-tactic-not-a-culture/?utm_source=postup&utm_medium=email&utm_campaign=Adweek_Daily_220705054632&recip_id=1417196&lyt_id=1417196#
Agencies & Alcohol: https://www.adweek.com/agencies/non-drinkers-are-struggling-in-an-agency-world-that-relies-on-alcohol/?utm_content=position_1&utm_source=postup&utm_medium=email&utm_campaign=Agencies_Newsletter_220627153928&recip_id=1417196&lyt_id=1417196
Things I Should Have Been Trained On:
How to deliver bad news to a client or how to keep executives from going rogue during a crisis.
Sponsor Us!
Just Not Sorry: https://justnotsorry.com/phrases.html
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio: https://www.em-radio.com/
You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media:
https://www.linkedin.com/company/trustrelations/
https://twitter.com/trustPRelations
https://www.facebook.com/trustrelations
https://www.instagram.com/trustrelations/
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message: https://anchor.fm/prwinedown/message
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Send in a voice message: https://anchor.fm/prwinedown/message -
69: Sharon Taylor - Audio Ads: Maximizing Your Audience Exposure
On this show this week, your favorite co-hosts welcome Senior Vice President of Podcast Strategy & Product Operations at Triton Digital, Sharon Taylor. With her, April and Laura discuss the rising popularity of audio ads and how brands can get the most out of their in-house podcast operations, attract advertisers and reach niche industry audiences. They also cover some recent research on polarization in the public perception of brands with political affiliations. They also discuss the role of authenticity in PR through the lens of Tom Hanks’ recent statements about whether he would choose again to star in the film Philadelphia today. This week’s Anonymous PR Horror Story comes from a listener whose boss is notorious for weekend emails, and how to maintain work-life balance boundaries while still addressing his requests.
Learn more about Sharon’s work: https://au.linkedin.com/in/sharontaylorau
Omny Studio Blog: https://blog.omnystudio.com/
Read the PR News of the Week here:
Gift Cards: https://news.wsu.edu/press-release/2022/06/27/gift-cards-from-politicalized-brands-dampen-recipients-gratitude/
Tom Hanks: https://www.hollywoodreporter.com/movies/movie-news/tom-hanks-philadelphia-straight-actors-gay-roles-1235166448/
Things I Should Have Been Trained On:
What to do when your work style just doesn't jive with a colleague's.
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio: https://www.em-radio.com/
You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media:
https://www.linkedin.com/company/trustrelations/
https://twitter.com/trustPRelations
https://www.facebook.com/trustrelations
https://www.instagram.com/trustrelations/
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message: https://anchor.fm/prwinedown/message
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Send in a voice message: https://anchor.fm/prwinedown/message -
68: Greg Galant - PR Tips and Trends with the CEO of Muck Rack
Our special guest on the PR Wine Down today is Greg Galant. He's the CEO at everyone's favorite PR platform, Muck Rack! Tune in as Greg chats with our hosts about podcast pitching, subscription newsletters and the latest updates to the Muck Rack platform. They also cover some interesting data from Muck Rack's State of Podcasting report. Next, our hosts dive into some industry news discussing the challenges rookie PR pros are facing today, as they enter the post-pandemic workforce. They also chat about some broader issues in agency culture, with advice for professional mentorship and management skills. In this week's Anonymous PR Horror Story, a listener faces backlash from a client when their colleague's sick day conflicts with a regularly-scheduled PR call.
Learn more about Muck Rack: https://muckrack.com/
Follow Greg Galant on Twitter: https://twitter.com/gregory?lang=en
Read the PR News of the Week here:
Recent PR Grads: https://www.prdaily.com/how-future-pr-pros-are-weighing-careers-amid-the-great-resignation/
State of PR Report 2022: https://muckrack.com/blog/2022/06/02/state-of-pr-2022#:~:text=In%20the%20State%20of%20Journalism,thought%20leadership%20(47%25)
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio: https://www.em-radio.com/
You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media:
https://www.linkedin.com/company/trustrelations/
https://twitter.com/trustPRelations
https://www.facebook.com/trustrelations
https://www.instagram.com/trustrelations/
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message: https://anchor.fm/prwinedown/message
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Send in a voice message: https://anchor.fm/prwinedown/message -
67: Rai Cornell - PR Practices for Long-Term Brand Authenticity
On this show this week, hosts April and Laura welcome Rai Cornell, founder and CEO of Cornell Content Marketing, to discuss PR best practices for brands in the digital era. Together, they discuss why Rai believes it can be beneficial to be “polarizing” as a brand and how companies can determine whether to take a stand on social issues. Next, our hosts discuss Major League Baseball’s handling of the racism allegations against Josh Donaldson and analyze a recent announcement from The Guardian urging employees to delete old social media posts. April and Laura also share press release strategies, including the media benefits and SEO value that come with putting an announcement on the wire. For this week’s Anonymous PR Horror Story, they read a submission from one listener whose new freelance client has unrealistic expectations for his marketing webinar.
Read the PR News of the Week here:
Yankees Controversy: https://www.espn.com/mlb/story/_/id/34085683/report-new-york-yankees-josh-donaldson-1-game-ban-upheld-mlb-fine-cut-5000
The Guardian’s Twitter guidelines: https://www.niemanlab.org/2022/05/think-carefully-before-you-quote-tweet-the-guardian-releases-new-social-media-guidelines-for-staff/
Learn more about Rai’s work here: https://www.cornellcontentmarketing.com/
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio: https://www.em-radio.com/
You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media:
https://www.linkedin.com/company/trustrelations/
https://twitter.com/trustPRelations
https://www.facebook.com/trustrelations
https://www.instagram.com/trustrelations/
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message: https://anchor.fm/prwinedown/message
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Send in a voice message: https://anchor.fm/prwinedown/message -
66: David Ciccarelli - Audio Branding and the Power of Sound
This week on the PR Wine Down, hosts April and Laura take a close look at the expanding world of audio branding. With special guest David Ciccarelli, CEO of Voices, they're covering audio production best practices and discussing the brand archetypes that define voice over acting in today's era of podcast and video content. April and Laura also hash out the best ways to navigate the delicate art of pushing back on unreasonable client expectations and share advice for an anonymous listener whose new job has an unfortunate history with her past employer. For today's PR news, they offer some expert PR perspective on the recent scandal at Ulta over its poorly-worded email blast featuring Kate Spade and offer their hot takes on Amber Heard's decision to fire her PR firm before taking the stand in her legal battle with Johnny Depp.
Read the PR News of the Week here:
Ulta & Kate Spade: https://www.newsweek.com/ulta-apologizes-insensitive-kate-spade-email-after-online-backlash-1702694
Amber Heard's PR Firm: https://www.nbcnews.com/pop-culture/celebrity/days-testimony-johnny-depp-amber-heard-fires-pr-team-rcna26856
Learn more about David's work here: https://www.voices.com/
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio: https://www.em-radio.com/
You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media:
https://www.linkedin.com/company/trustrelations/
https://twitter.com/trustPRelations
https://www.facebook.com/trustrelations
https://www.instagram.com/trustrelations/
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message: https://anchor.fm/prwinedown/message
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Send in a voice message: https://anchor.fm/prwinedown/message -
65: Jennifer Cronin - Management Gut Check: Improving Team Leadership and Client Relations
This week on the show, we're joined by Jennifer Cronin, client services manager here at Trust Relations. She's here to talk through her best practices for client management and team leadership, including some useful tips for identifying problems in your professional relationships. And, as an added bonus, Jennifer also chimes in on this week's Anonymous PR Horror Story, from a client contact whose PR program isn't turning out to be as fruitful as anticipated. April and Laura also share their advice on how to develop friendly working relationships with reporters. They also discuss the PR implications for the New York Yankees and the Cleveland Guardians, after fan and player behavior got out of control during a game at Yankee Stadium last month.
Read the PR News of the Week here: https://www.mlb.com/news/guardians-yankees-ugly-fan-behavior-in-ninth-inning
Learn more about Jennifer here: https://trustrelations.agency/meet-your-dream-team/jennifer-cronin/
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio: https://www.em-radio.com/
You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media:
https://www.linkedin.com/company/trustrelations/
https://twitter.com/trustPRelations
https://www.facebook.com/trustrelations
https://www.instagram.com/trustrelations/
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message: https://anchor.fm/prwinedown/message
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Send in a voice message: https://anchor.fm/prwinedown/message
Customer Reviews
For beginners and experts alike
Couldn’t recommend a better podcast in terms of diving into all of the different, nuanced aspects of the PR industry. Great rapport between the hosts.
April and Laura = Rockstars!
I’m glad to have found this show. I love the communication between the two hosts, and all the skillful interviews they do with guests.
A+ keep it up!
Useful AND hilarious
Each episode is chock full of digestible and useful PR information, as well as funny and relatable stories. As someone who has spent two decades in B2B PR, I find the Consumer PR angles really interesting and insightful proving that there's always time to learn something new.