112 episodes

Grab a glass and get ready to wine down! On this award-winning podcast, PR veterans April White & Laura Schooler gab, analyze and commiserate on the key issues impacting PR pros. With guests ranging from startup executives and communications juggernauts, to the journalists and filmmakers on the other side of the desk, April and Laura deliver the latest news, trends and horror stories for rookie publicists and seasoned professionals alike. They're on a mission to make our jobs easier, more relatable and more entertaining — and, in some cases, to kick down the door on the PR industry.

The PR Wine Down Trust Relations

    • Business
    • 5.0 • 15 Ratings

Grab a glass and get ready to wine down! On this award-winning podcast, PR veterans April White & Laura Schooler gab, analyze and commiserate on the key issues impacting PR pros. With guests ranging from startup executives and communications juggernauts, to the journalists and filmmakers on the other side of the desk, April and Laura deliver the latest news, trends and horror stories for rookie publicists and seasoned professionals alike. They're on a mission to make our jobs easier, more relatable and more entertaining — and, in some cases, to kick down the door on the PR industry.

    Building a Trusted Brand: Women|Future 2024 Pre-Event Interview (Feat. Catharine Montgomery)

    Building a Trusted Brand: Women|Future 2024 Pre-Event Interview (Feat. Catharine Montgomery)

    It’s almost time for one of our favorite annual events: The Women|Future Conference, presented by the Stevie Awards! This year, our CEO & Founder, April White, will be hosting a panel session titled "Building a Trusted Brand: Authenticity in a Time of Public Scrutiny and Hot News Cycles." Today’s episode features an exclusive pre-event interview with April’s colleague, friend and expert panelist Catharine Montgomery. Catharine is a crisis communications expert and the CEO & founder of the Better Together agency. Tune in for a sneak peek into the conversation, including: how brands can navigate hot topics in the news, centering brand authenticity in your PR activities, navigating crisis communications in the digital era, and more.

    Also in this episode, April and Laura share an Anonymous PR Horror Story from one listener who encountered a few challenges with their new manager while pitching a bylined article. As always, they deliver advice for rising PR pros to master managing up, avoid pitching pitfalls, and find success in their PR careers. 

    The Women|Future Conference will take place on Tuesday, July 23 and the "Building a Trusted Brand" panel session will begin at 12:00pm ET. We hope to see you there! If you're interested in attending this year's event—alongside a stellar lineup of speakers, leaders, executives, small business owners, entrepreneurs, and coaches—you can learn more about how to register on the Women|Future Conference website: https://events.zoom.us/ev/AgweWoSny3QkBvjw5Tp0zI-DovNQwX62VbBEqEf34kcXjR8l5CRJ~AkB1J1OQozhhPlfjhH3_WsNLv_PrujWr_WL0ZduLrUt_Nbw0_QJg6JGeeQ 

    Learn more about Catharine’s work here: https://www.linkedin.com/in/cnmontgomery/ 



    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

    Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  

    • 33 min
    Dos and Don’ts: Press Releases and Medical PR (Feat. Barrie Cohen from BC Public Relations)

    Dos and Don’ts: Press Releases and Medical PR (Feat. Barrie Cohen from BC Public Relations)

    This week on the show, your favorite podcast hosts welcome Barrie Cohen for an interview! Barrie is the owner and founder of BC Public Relations. She’s here to discuss a few must-know tips for brands and PR practitioners in the healthcare and medical industries.

    Later in this episode, April and Laura also cover the ubiquitous PR tool: the press release! Tune in for a deep dive into some common mistakes and best practices relating to writing, planning and distributing press releases in today’s media landscape.

    Learn more about Barrie’s work here: https://bcpublicrelations.com/ 

    Learn more about press releases on the Trust Weekly blog, here: https://trustrelations.agency/trust-weekly/trust-relations/pr-tools-what-does-a-press-release-actually-do/ 

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

    Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  

    • 32 min
    How-To Tips: Improving Credibility in Journalism & Fighting for Your Dream Job

    How-To Tips: Improving Credibility in Journalism & Fighting for Your Dream Job

    Today on the PR Wine Down, hosts April and Laura tackle two key issues in today’s PR industry discourse: trust in journalism and the shaky job economy. 



    First, in the PR News segment, Laura shares a recap of  “Polarization and the Press” from the blog page at Stanford’s Journalism program. In the post, Janine Zacharia, Carlos Kelly McClatchy lecturer in Stanford’s Department of Communication, and Emily Handsel, a senior at Stanford studying political science, unpack 12 actionable steps that journalists can take to enhance their credibility and rebuild trust in their reporting. Tune in as April and Laura cover the highlights, and share their own reflections about what PR professionals can do to support similar trust-building practices on the PR side of the news desk. 



    Also in this episode, April reads our latest Anonymous PR Horror Story submission, from a listener who was passed over for a promotion — and effectively laid off — despite being an overachiever with years of experience.



    Read the PR News of the Week here: https://journalism.stanford.edu/polarization-and-the-press-12-ways-to-restore-respect-for-your-reporting 



    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

    Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  

    • 22 min
    PR Basics: Affiliate PR, Careers Paths & Selecting the Right Specialist (Feat. Allison Ullo)

    PR Basics: Affiliate PR, Careers Paths & Selecting the Right Specialist (Feat. Allison Ullo)

    In this information-packed episode of the PR Wine Down, hosts April and Laura welcome Allison Ullo back to the virtual recording booth! Allie is our Lifestyle Group Director at Trust Relations, and a seasoned media relations specialist and B2C communications strategist. She’s here to discuss the nitty-gritty details of affiliate PR, including the changes, challenges and opportunities brands can expect to face in this niche area of consumer media, where consumer PR and digital marketing intersect. 

    Later in this episode, April and Laura take a deep dive into the different career paths a PR professional might take — and how brands can decide which type of PR specialist to hire. Tune in for a candid conversation about the pros and cons of agency, in-house and freelance PR.

    Learn more about Allie: https://trustrelations.agency/meet-your-dream-team/allison-ullo/ 

    Read about our affiliate PR services: https://trustrelations.agency/affiliate-pr/ 

    Try Leaves of Leisure: https://www.leavesofleisure.com/  

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

    • 40 min
    Case Studies in Media Training, Crisis Response & Client Management

    Case Studies in Media Training, Crisis Response & Client Management

    April and Laura are back in the virtual recording booth for another 1:1 strategy session! This week, they’re dissecting a media mishap that went viral earlier this spring when Kellogg’s Co-CEO Gary Pilnick suggested that consumers eat cereal for dinner when their funds are tight. Tune in as April and Laura discuss the backlash and boycotts which ensued on social media, analyze how Kellog’s slow response impacted the narrative, and offer suggestions for how the brand could have mitigated the fallout.

    This week’s Anonymous PR Horror story features a write-in from a listener whose client has been ghosting them for regularly-scheduled calls. April and Laura share the warning sings of a potentially disengaged client, how to crack through the silence when a client is difficult to reach, and how to identify the best methods of communication for every client contact.

    Read the PR News of the Week here: https://www.today.com/food/groceries/kellogg-ceo-cereal-for-dinner-save-money-backlash-rcna140540 

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

    Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

    • 20 min
    Daniel Bisett and Tricia Ulberg: Website and Brand Development 101

    Daniel Bisett and Tricia Ulberg: Website and Brand Development 101

    On the show this week, we have a double guest interview! Daniel Bisett and Tricia Ulberg are the founders of the We Rock DM agency and co-hosts of the We Rock DM Amplified podcast. 

    Daniel is an award-winning digital marketing instructor at the McCombs Business School at the University of Texas, with Tricia by his side as teaching assistant. They’re here to discuss branding and website development for brands of every size, from mom-and-pop shops to multi-million-dollar companies. With hosts April and Laura, they also discuss the costs associated with a high-quality website, how design factors into brand development, and what to do when a client feels emotionally attached to an outdated brand aesthetic. They also cover a few ways that an updated website design can support a brand’s PR goals.  

    For this week’s PR News section, April and Laura discuss a recent article about AI in journalism, and how PR practitioners can adapt. 

    Learn more about Daniel & Tricia’s work here: https://www.werockdm.com/ 

    Listen to April’s interview on the We Rock DM Amplified podcast here: https://www.werockdm.com/work/april-white/ 

    Read the PR News of the Week here, in PR Daily: https://www.prdaily.com/pr-pros-must-prepare-for-the-rise-of-ai-journalism/ 

    Connect with Trust Relations:

    Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

    You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

    You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

    Sound effects obtained from https://www.zapsplat.com.

    Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

    • 34 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

ND91see ,

For beginners and experts alike

Couldn’t recommend a better podcast in terms of diving into all of the different, nuanced aspects of the PR industry. Great rapport between the hosts.

Alex J Sanfilippo ,

April and Laura = Rockstars!

I’m glad to have found this show. I love the communication between the two hosts, and all the skillful interviews they do with guests.

A+ keep it up!

RHDG1976 ,

Useful AND hilarious

Each episode is chock full of digestible and useful PR information, as well as funny and relatable stories. As someone who has spent two decades in B2B PR, I find the Consumer PR angles really interesting and insightful proving that there's always time to learn something new.

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