67 | The 'Ghost' Behind Arnold Schwarzenegger and Tim Ferris

Meet Adam Bornstein: The behind-the-scenes genius behind strategy and growth for some of your favorite fitness websites, podcasts, and more.

• The two values that help you create your own luck
• Why Lebron's Supplement used counterintuitive positioning (and why it failed to cut through the noise)
• The health and fitness book everyone needs and why no publisher wants to publish it.

Buy Adam's book: Most diets have something to sell. You Can't Screw This Up is designed to help you change for good. The advice isn't sexy, but it's honest, eye-opening, and it works.

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