7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Greg Shuey
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise.Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.

  1. Black Friday By The Data: Real Insights from Millions of Post-Purchase Surveys

    2D AGO

    Black Friday By The Data: Real Insights from Millions of Post-Purchase Surveys

    As the holiday season approaches, eCommerce brands are facing a complex consumer landscape shaped by uncertainty and inflation. Jeremiah Prummer of KnoCommerce reveals that shoppers are feeling more cautious than in previous years, with lower overall economic sentiment driving them to prioritize deals and value over loyalty. His company’s 14 million monthly survey responses indicate that while spending intent typically rises in November, year-over-year growth may flatten, marking a more “survival-oriented” season for many brands. Another major shift is happening in how shoppers discover products. With many brands pulling back on paid ad spend, Google and word-of-mouth have grown as discovery channels, while Meta and TikTok see modest declines. Emerging platforms like YouTube, Reddit, and even mobile gaming ads are rising in influence. Jeremiah emphasizes that this diversification requires marketers to pay closer attention to organic and referral-based discovery while strengthening owned channels, especially email and SMS, which offer reliable reach and strong ROI. Ultimately, success this Black Friday hinges on preparation and adaptability. Jeremiah advises brands to separate “self-buying” from “gift-buying” offers, craft compelling bundles to increase average order value, and increase communication frequency to cut through the noise. Knowing when shoppers are most likely to buy, Thursday night through Friday morning and Monday evening, is key. Brands that plan smartly, communicate consistently, and stay close to their data can still thrive in an unpredictable market. Episode Links Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/ Jeremiah Prummer LinkedIn: https://www.linkedin.com/in/jeremiahprummer/ KnoCommerce: https://knocommerce.com/ https://www.stryde.com/black-friday-by-the-data-insights-from-post-purchase-data/

    26 min
  2. Creating the Growth Flywheel: How Customer-Informed Content Drives Traffic, Trust, & Sales

    OCT 29

    Creating the Growth Flywheel: How Customer-Informed Content Drives Traffic, Trust, & Sales

    Greg Shuey wraps up his four-part mini-series by introducing the Growth Flywheel, a structured, repeatable process designed to help eCommerce brands scale sustainably through customer-informed marketing. The flywheel begins with listening - gathering data from reviews, surveys, and social mentions - to truly understand customer needs and language. These insights fuel the build phase, where brands craft content that answers real questions, solves pain points, and aligns with how customers actually talk and search online. Once the content is created, the amplify phase ensures it reaches the right audience. Greg explains how combining SEO, AI optimization, and owned channel distribution like email and SMS maximizes both visibility and engagement. He also highlights how short-form content testing on TikTok, YouTube Shorts, and Reddit can validate new ideas before investing in long-form assets. Repurposing content is key - turning one strong insight into multiple assets (blogs, emails, social posts, ads) multiplies impact without multiplying effort. Finally, Greg emphasizes the learn phase as the engine that keeps the flywheel spinning. Using tools like Google Search Console, Peec.ai, and post-purchase surveys allows marketers to measure visibility, customer behavior, and brand presence across search and AI ecosystems. These learnings are then fed back into the next round of content creation, sharpening messaging and driving compounding results over time. The message is clear: when brands stop guessing and start compounding, they build a marketing system that grows smarter and stronger with every turn. Episode Links Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/ https://www.stryde.com/creating-the-growth-flywheel/

    25 min
  3. How to Turn Customer Research Into a Content Strategy That Actually Converts

    OCT 16

    How to Turn Customer Research Into a Content Strategy That Actually Converts

    Most brands start their content strategy backward, chasing keywords and algorithms instead of starting with what customers are actually saying. In this episode, Greg Shuey flips that approach, walking listeners through how to build a content strategy led by real customer insights. When brands use the voice of the customer as their foundation, their relevance, conversions, and SEO rankings all improve. Greg outlines a framework for turning raw feedback into actionable assets by categorizing insights into questions, objections, desired outcomes, and triggers. Each maps to specific content types that drive impact—FAQs and blog posts for education, PDP enhancements for objection handling, testimonials for trust, and ad/email hooks for emotion. He explains how to distribute and repurpose these across channels while maintaining alignment with buyer intent. Finally, he introduces a practical editorial calendar template organized by customer awareness stage and supported by clear metrics. The goal is to take the guesswork out of content creation, ensuring every piece moves the buyer closer to conversion. By prioritizing the customer over the keyword, marketers can create content that resonates deeply, performs consistently, and delivers measurable ROI. Episode Links Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/ https://www.stryde.com/turn-customer-research-into-content-strategy/

    28 min
  4. Using AI To Analyze Your Customers: How to Turn Raw Feedback into Actionable Strategy

    OCT 9

    Using AI To Analyze Your Customers: How to Turn Raw Feedback into Actionable Strategy

    In this episode of the Seven Figures and Beyond Ecommerce Marketing Podcast, Greg Shuey dives into how AI can help brands unlock the hidden value inside their customer feedback. He explains that while collecting reviews, surveys, and chat transcripts is easy, the real challenge lies in making sense of that data at scale. Traditional manual analysis is slow, subjective, and prone to bias, while AI can quickly process thousands of comments, cluster them into meaningful themes, and surface patterns marketers might never notice on their own. Greg walks through specific, budget-friendly tools and workflows that make this possible, from using ChatGPT or Gemini to cluster responses by topics like price, quality, and trust, to setting up automations with Tally, Zapier, and OpenAI that summarize new feedback in real time. He also introduces emerging tools like FormWise.ai, which automatically analyzes sentiment and intent within survey data. These insights reveal what truly drives customers to buy, what holds them back, and how they feel about their experiences, all essential inputs for shaping marketing, creative, and even product development decisions. To bridge the gap between insight and execution, Greg shares a simple framework: list each theme, summarize what customers say, and define what action to take. By focusing on high-impact opportunities, like improving clarity around fit or shipping speed, brands can increase conversion rates, enhance customer satisfaction, and ultimately grow faster. He ends with a challenge: take your last 50 reviews, run them through AI, identify recurring patterns, and act on them. Doing this monthly, he says, will help brands stay attuned to evolving customer sentiment and continually align marketing with what buyers care about most. Episode Links Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/ Formwise.ai: https://www.formwise.ai/ Tally: https://tally.so/ https://www.stryde.com/using-ai-to-analyze-your-customers/

    25 min
  5. Customer Research on a Budget: How Small Brands Can Outsmart Big Players

    OCT 6

    Customer Research on a Budget: How Small Brands Can Outsmart Big Players

    Most small and mid-sized eCommerce brands believe customer research is out of reach... something reserved for giants like Nike or Lululemon with six-figure budgets and entire insights teams. But as Greg Shuey explains in this episode of Seven Figures and Beyond, the reality is that understanding your customers doesn’t have to be expensive or complicated. With a few smart tools, the right questions, and a willingness to listen, any brand doing even a modest amount of monthly revenue can uncover the kind of insights that lead to better messaging, stronger conversion rates, and higher customer lifetime value. Greg walks through five practical, low-cost ways to get inside your customers’ heads, from short post-purchase surveys and live chat transcripts to product reviews and social listening on Reddit or TikTok. He shares the exact questions brands should ask to uncover friction points, emotional drivers, and the why behind every purchase. Along the way, he shows how tools like ChatGPT can help summarize and categorize responses, surfacing the most powerful insights in a fraction of the time it would take manually. These are the same techniques his agency uses to refine ad copy, improve product pages, and reduce customer service tickets — all by better understanding the buyer. The episode closes with a challenge: don’t overthink it, just start. Spend 15 to 30 minutes this week reviewing your latest product reviews or adding a single open-ended question to your post-purchase email flow. Because the brands that make customer research a habit, not a once-a-year exercise, are the ones that consistently outpace their competitors. In a world where customer behavior changes every few months, the brands that stay curious, stay connected, and act on what they learn are the ones that win. Episode Links Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/ KnoCommerce: https://knocommerce.com/ Gorgias: https://www.gorgias.com/ https://www.stryde.com/customer-research-on-a-budget/

    28 min
  6. Why Most eCommerce Blogs Are Useless - And How to Fix Yours

    SEP 17

    Why Most eCommerce Blogs Are Useless - And How to Fix Yours

    Most brand blogs are failing, and not because teams aren’t trying. In this episode, Greg Shuey explains why the majority of ecommerce blogs are nothing more than "digital dumping grounds," full of generic posts, product announcements, and uninspired listicles that never rank, never get indexed, and never drive revenue. Brands either waste money on content that looks good on paper but provides no value, or they half-commit and hope Google magically rewards them. Neither approach works anymore. Instead, Greg outlines what a performance-driven blog strategy looks like. Successful content is fueled by research: understanding customer pain points, analyzing competitors, and targeting keywords with real demand. It’s written for humans first but structured for algorithms, and it’s relentlessly measured against traffic, rankings, leads, and revenue. Greg also shares his three proven frameworks—Problem → Solution → Product, What to Buy → How to Choose → How to Use, and Options on the Table → Side by Side → Situational Fit—which help brands cover every stage of the buyer journey from awareness to purchase and beyond. Finally, he makes it clear that blogs can’t just serve Google anymore; they also need to feed AI models like ChatGPT, Perplexity, and Gemini. Authoritative, structured content is increasingly being pulled into AI answers, which means brands that don’t adapt will lose visibility to competitors. Add in the power of community distribution on platforms like Reddit, Quora, and niche forums, and you’ve got a roadmap for transforming your blog into a 24/7 acquisition engine that drives brand awareness, rankings, leads, and revenue. Episode Links Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/ https://www.stryde.com/why-most-ecommerce-blogs-are-useless/

    24 min
  7. Can’t Afford Everything? Here’s How to Prioritize SEO, Google Ads, and LLMs

    SEP 3

    Can’t Afford Everything? Here’s How to Prioritize SEO, Google Ads, and LLMs

    For growing D2C brands making between $1M and $5M in annual revenue, every marketing dollar counts, and misallocating that budget can have serious consequences. In this episode, Greg Shuey explores how to prioritize marketing investments when resources are limited. He explains that many founders reach this “weird middle stage” where they’ve proven product-market fit but lack the budget or bandwidth to run multiple channels effectively. The key isn’t to do everything, it’s to do the right things in the right order. Greg outlines a clear, phased approach for stacking Google Ads, SEO, and AI-driven optimization efforts based on ROI timeline, effort, and cost. Greg recommends starting with Google Ads because it delivers fast feedback and revenue, enabling brands to validate which categories, keywords, and creative drive performance. With those learnings, brands can confidently layer in SEO, building out content and optimizing pages around already-proven queries. While SEO takes longer to mature, its compounding returns dramatically improve profit margins over time. Finally, he introduces AI search optimization, the process of increasing brand visibility in AI platforms like ChatGPT, Google’s AI Overviews, and other LLMs. Though still evolving, brands who start early can gain meaningful exposure and future-proof their marketing. To illustrate the power of this framework, Greg shares a case study of a women’s fashion brand that transitioned from Meta ads to a Google-first strategy. Within six months, they saw a nearly 50% lift in revenue through sequential investments in paid search, SEO, and AI search optimization. Greg closes with reflections on common pitfalls: waiting too long to start SEO, assuming ad channels will scale forever, trying to do too much too soon, and ignoring AI platforms altogether. His message is clear: profitable growth comes not from doing everything at once, but from strategically stacking the right channels at the right time. Episode Links Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/ https://www.stryde.com/how-to-prioritize-seo-ads-llms/

    27 min
  8. Comparison Content That Converts: Winning Buyers With 'vs' Pages & Posts

    AUG 21

    Comparison Content That Converts: Winning Buyers With 'vs' Pages & Posts

    Comparison content is one of the most underused but powerful tools available to eCommerce brands today. In this episode, Greg Shuey breaks down why “X vs. Y” queries represent some of the highest-intent searches online, and why brands can’t afford to leave those answers to random review sites, Reddit threads, or AI hallucinations. Buyers at this stage have their wallets out—they just need clarity and confidence to make the right decision, and comparison content delivers exactly that. Greg walks through three types of comparison content every brand should consider: product vs. product to help customers navigate options within your catalog, brand vs. brand to position yourself against competitors without bashing them, and category comparisons to educate new buyers who may not yet know what they need. He shares how to structure this content with visual tables, pros and cons, schema markup, and even “best for” sections that guide buyers directly to the right fit while signaling to Google and AI models that your content is authoritative. The episode closes with a focus on distribution and ROI. Comparison pieces shouldn’t just live on your blog—they can be repurposed for product pages, FAQs, YouTube videos, TikToks, and third-party blogs that provide backlinks and exposure. Done right, comparison content drives visibility across Google and AI platforms, reduces customer service headaches, and bridges the gap between top-of-funnel awareness and bottom-of-funnel purchase decisions. The takeaway is clear: you can either be compared—or you can own the comparison. Episode Links Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/ https://www.stryde.com/comparison-content-that-converts/

    24 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise.Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.

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