28 episodes
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands Greg Shuey
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- Business
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5.0 • 2 Ratings
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Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise.Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.
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From 0-40 Million Views - How To Scale Your Influencer Marketing
In this episode of 7 Figures and Beyond podcast, host Greg Shuey interviews Madelyn Banat, the Director of Marketing for GoBe Kids, to delve into the world of influencer marketing. GoBe Kids, known for their innovative baby and toddler snack organization products, has successfully driven significant business growth through influencers and creators. Madeline shares her background, from studying at UNC Chapel Hill and UNC Wilmington to working with small businesses, and how she found her passio...
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Affiliate Marketing Tips & Tricks For Ecommerce Brands
In this episode of the 7 Figures and Beyond podcast, host Greg Shuey welcomes Noah Tucker, founder and CEO of Social Snowball, to discuss affiliate marketing for e-commerce brands. The episode starts with light conversation about the weather before diving into the main topic: how affiliate marketing has evolved over the years. Noah explains that while traditional affiliate marketing involved publishers, bloggers, and review sites, today's landscape includes a broader range of affiliates such ...
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The Power of a Strong Brand & How D2C Companies Are Differentiating Themselves Through Branding
In this episode of the Seven Figures and Beyond podcast, host Greg Shuey welcomes Olivia Janisch, co-founder of the branding agency Superbrand. Olivia shares her fascinating background, growing up between London and South Dakota, which fueled her curiosity about different cultures and ways of life. This curiosity led her to Silicon Valley during the tech boom and later to Silicon Beach in Los Angeles, where she worked alongside innovative startups like Uber. Her diverse experiences and love f...
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Deep Dive Into Contribution Margin & Marketing Efficiency Ratio (MER) For Ecommerce Brands
In this episode of 7 Figures and Beyond , Greg welcomes Jon Blair, a seasoned fractional CFO specializing in D2C brands, to discuss vital financial metrics for e-commerce businesses. The conversation opens with a focus on the often overlooked but crucial Marketing Efficiency Ratio (MER) and Contribution Margin. Jon emphasizes the importance of standardizing definitions across teams to ensure consistent communication and avoid misunderstandings that could lead to strategic misalignments, parti...
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Understanding Meta's Advantage+ Creative Enhancements
In this episode, Greg Shuey and his co-host Laurel Teuscher delve into the emerging issues related to Meta's Advantage Plus Creative Enhancements, a generative AI tool designed for optimizing ad creatives in Meta's Ads Manager. After a brief hiatus, Laurel returns to share her experiences and concerns with this tool, particularly how it’s impacting client campaigns by automatically altering images and videos. These AI-driven changes are intended to boost engagement but have sometimes resulted...
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How To Create Relevant, Unique, True To Brand Content For Your D2C Brand
In this episode, host Greg welcomes Goni Goder, VP of Marketing for North America at Keter, a lifestyle products company. The episode focuses on content marketing strategies and how Goni's team creates impactful, brand-centric content across various digital platforms. Greg discusses the importance of content in driving growth through channels like SEO, email, and paid advertising, emphasizing the need for content that is both relevant and unique to the brand.Goni shares her journey from a str...