We're all looking for the marketing channel that is going to keep our pipeline full and keep our business growing consistently.
And those definitely do exist! Although it's usually not just one channel; it's a combination of executing a few different channels consistently.
We too often forget that our product is our best marketing tool.
And not necessary the actual product that we provide, but the sum total of the communication, client experience, how we make our clients feel, how we go above and beyond. THAT is what defines our product.
When your product and client experience are amazing, your customers become raving fans and can't help but talk about you, recommend you, and refer their friends.
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