49 min
79 - Why Influenced Revenue is a Dangerous Game | Kyle Lacy (CMO, Lessonly) B2B Revenue Vitals
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- Marketing
"If you can figure out how to scale culture, it will be way easier for you to win." Chris hosted Kyle Lacy (CMO of Lessonly) on State of Demand Gen. They jammed on how to measure your demand team, getting rid of the lead goal, ditching metrics when it comes to brand activities, and scaling culture.
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.
"If you can figure out how to scale culture, it will be way easier for you to win." Chris hosted Kyle Lacy (CMO of Lessonly) on State of Demand Gen. They jammed on how to measure your demand team, getting rid of the lead goal, ditching metrics when it comes to brand activities, and scaling culture.
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.
49 min