398 episodes
B2B Revenue Vitals B2B Refine Labs
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- Business
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4.9 • 193 Ratings
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Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.
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RV 71 - From Engagement to Revenue | Anthony Kennada
With SaaStock and its incredible lineup of speakers in town, Chris was lucky to be able to do some in-person interviews for Revenue Vitals! In this episode, Anthony Kennada, CEO of AudiencePlus chats with Chris about building relationships with your audience and how to streamline and refine your content creation strategy.
They covered:
How to produce and distribute content in the most consumable format
How to avoid common content creation pitfalls
Transitioning from CMO to CEO
Anthony’s personal journey through this shift
Balancing the idea of “firing yourself” from the CMO role and maintaining a personal brand
The biggest challenges and process of self skill discovery
And more!
Then, Anthony turns the questions back on Chris to talk about breaking through the algorithm and making a LinkedIn strategy work more effectively.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm. -
RV70 - MUST LISTEN! Building a New Kind of Business | Sam Jacobs
With SaaStock and its incredible lineup of speakers in town, Chris was lucky to be able to do some in-person interviews for Revenue Vitals! First up was a chat surrounding leadership, mindset, and culture with Sam Jacobs, CEO of Pavilion.
They chatted about:
Key lessons and takeaways Sam has learned in his time as a CEO:
Focus on the long term
Love your customer
Don’t try to do too many things
Trust your intuition and slow down
A reminder to put things into perspective, especially in times of economic uncertainty
How to empower employees to feel valued and secure in their own path to success
The idea of embracing instability instead of trying to correct it
And more!
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm. -
RV 69 - Be Bold, Act with Conviction | An Interview with Eddie Guevarra
Eddie Asked Chris to sit for an interview to help with a project for his Master's program, and Chris was happy to talk him through some unique approaches to the work.
They chatted about:
What makes a great marketing leader
Life events that helped shape Chris’ customer centricity
What companies should keep an eye out for when hiring
How to change your mindset for more out of the box thinking
And more!
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm. -
RV 68 - HIRO Pipe Framework 101
You’ve asked and we’re listening! Here is a compilation episode geared towards all-things HIRO and Pipe Framework from Chris’ recent podcast appearances. Different areas he breaks down include:
Pipe Framework introduction and overview
Vocab: Pipe Conversion, Pipe Qualified Meeting
Aligning Sales and Marketing
HIRO introduction and overview
A clearer breakdown of the HIRO calculation
Practical advice for implementing this Pipe Framework
Let us know what topic you want to hear a compilation episode focusing on next!
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm. -
RV 67 - Mindset, Metrics, and Execution | Salesforce Simplified with Mike Boyle
Chris was asked to guest on the Salesforce Simplified Podcast, hosted by Mike Boyle of Ad Victoriam Solutions to chat about the state of B2B Marketing today!
They chatted about:
Challenges B2B Marketers face today
Chris’ favorite recent marketing campaign and what he learned from its success
Tips for building a strong digital presence
How can B2B companies effectively target their ideal customers
How to measure the success of B2B Marketing campaigns
B2B Social Media best practices
…and more!
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm. -
RV 66 - Split the Funnel 101
You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Split the Funnel from Chris’ recent podcast appearances. Different areas he breaks down include:
The root of sales/marketing misalignment
How to Utilize CRM data
Sales Velocity Calculation
Understanding Levels of Buyer Intent
Dark Social and the Dark Funnel
Let us know what topic you want to hear a compilation episode focusing on next!
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Customer Reviews
SVP sales
Marketing is not my primary job and these podcasts are really helping me learn about demand generation and marketing strategy. This is also helping me to be a better partner to marketing and I am so grateful to leverage this as a part of my perpetual learning.
One of my favorite podcasts!
The content Chris and his team put out is invaluable. I’ve learned so much in such a short amount of time!
A must listen for those in B2B
Chris and team always share the most brilliant ideas in today’s B2B environment. Their ideas challenge the status quo and encourage new ways to think about the outcomes related to revenue. I’ve been listening to both of the Refine Labs podcasts (State of Demand Gen and Stacking Growth) for the past 6 months and have found them to be incredibly invaluable with the topics covered and how to shift from a selling mindset to a buyers mindset in 2022 & beyond. Thanks for making this content free and available to anyone trying to better themselves and their business. I can’t recommend it enough!