B2B Marketing with Dave Gerhardt

Dave Gerhardt
  • 4.6 (34)
  • MARKETING
  • UPDATED WEEKLY
B2B Marketing with Dave Gerhardt

Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 4,400+ members in our private community at exitfive.com.

  1. 1 DAY AGO

    #187: Growth | Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert

    In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals. Dave and Sean cover: How to build alignment between sales, marketing, and opsWhy early-stage companies must align operational complexity with their growth maturityHow continuous planning helps marketing and ops teams stay agile as business challenges come upTimestamps (00:00) - - Intro to Sean (07:00) - - Going From Founder Led Sales to Having A Professional GTM (09:41) - - How Ops Bridges Business Goals (13:31) - - How To Align Sales, Marketing, and Operations (17:40) - - Why You Need A Clear Marketing Strategy (20:06) - - How To Build A Partnership Between Marketing and Operations (26:30) - - Guidelines For Long Term vs Short Term Budgeting And Planning (30:33) - - Marketing's Role At The Bottom Of The Funnel (35:28) - - How To Get “Hand-raisers” For Your Product In The Customer Journey (39:20) - - Do Engaged Accounts Measure The Success Of Marketing? (41:10) - - Sean’s Podcast ROI (43:26) - - AI Use Cases In Ops (48:28) - - How To Hire A Good Ops Person (51:56) - - Closing Remarks Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    56 min

  2. 1 DAY AGO

    B2B Marketing Micro-Lesson: Why Every B2B Marketing Email Should Have Just One Call to Action

    In this special episode format, we’re testing out and delivering a B2B marketing lesson in under 10 minutes. No fluff—just practical, real-world insights based on what we’re learning each week here at Exit Five. This solo episode features Matthew Carnevale, Marketing Manager at Exit Five, who discusses a key lesson every B2B marketer needs to know: why every marketing email should have just one call to action.  Matthew shares the psychology behind decision-making, including Hick's Law, decision fatigue, and Fogg’s Behavioral Model, and explains why simplifying your emails can lead to higher conversions. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    10 min

  3. 4 DAYS AGO

    #186: Strategy | How to Simplify ABM with Mason Cosby, Founder of Scrappy ABM

    In this episode, Dave Gerhardt sits down with Mason Cosby, a leader in account-based marketing (ABM) strategy and founder of Scrappy ABM. Dave and Mason unpack how to simplify ABM, create meaningful engagement, and build personalized campaigns that drive real business results. Dave and Mason cover: Why companies should crawl before they walk or run” with ABM by starting with re-engagement programs instead of complex tech stacks.Why you need to track key signals of engagement and align marketing efforts to warm up prospects before sales outreach.Why you should be treating sales as an integrated marketing channel.Timestamps (00:00) - - Intro to Mason (05:48) - - Should you be using ABM? (08:44) - - Breaking down the process — awareness to acquisition (12:02) - - Why you should be treating sales as a marketing channel (16:47) - - Insights and data you need for effective ABM (20:07) - - Distribution strategies (24:10) - - When to adjust your outreach strategy (25:52) - - Awareness, engagement, and high-intent follow-up strategies (30:09) - - Re-engagement vs awareness for ABM (33:10) - - Why your story and positioning drive marketing success (34:25) - - Mason’s framework for ABM programming (38:07) - - Learn before scaling ideas (crawl, walk, run) Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    43 min

  4. OCT 17

    #185: Content | We audited 40 B2B Landing Pages – Here’s What Stood Out with Tas Bober, Founder of Delphium Solutions and Matthew Carnevale, Marketing Manager at Exit Five

    Matthew Carnevale, Marketing Manager at Exit Five, welcomes back Tas Bober, Founder of Delphinium and expert in landing page optimization. Tas recently audited 40 B2B landing pages submitted by members in the community, and in this episode, she and Matt break down her biggest takeaways and share everything marketers should know about B2B landing pages.  Matt and Tas cover: Why you should separate homepages from landing pages to maintain data integrity and make sure your messaging is optimized for campaigns.Why website speed, ADA compliance, and accessible design are critical in 2024—and how to address these.Avoiding buzzwords and feature-dumping by telling compelling product stories and focusing on the value customers receive instead of jargon.Timestamps: (00:00) - - Intro To Tas (03:18) - - Landing Page Teardown In The Exit Five Community (07:16) - - Content Is King, Design And Experience Is Queen (11:43) - - ADA Compliance for Websites (15:43) - - How To Optimize Website Speed (18:02) - - Why You Should Use Separate Landing Pages for Targeted Feedback (21:49) - - The Best CTAs For Decision Fatigue (25:30) - - Why Simplified Writing Is Often Better For Engagement (28:30) - - How To Tell A Story About Your Product (31:26) - - Adding A Problem Block To Your Home Page (35:48) - - How to Craft Unique Language to Differentiate Your Brand (39:12) - - Why You Need Testimonials On Your Site (42:51) - - Why You Need FAQs On Your Site (45:57) - - Prioritize Value Before Requesting User Engagement (49:59) - - Niche Services Are A B2B Differentiation Strategy (53:02) - - Simplifying Demos (56:51) - - Tools For Optimizing Landing Pages (58:58) - - Closing Remarks Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    1h 2m

  5. OCT 14

    #184: Brand | How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount

    In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she’s learned along the way. Dave and Kira discuss: How to align marketing and sales through co-creation to ensure your sales team uses the content you createThe value of a strong messaging framework and how it drives consistency in B2B marketingWhy you need to time your product launches and ensure that marketing resonates with both your team and the market at the right momentTimestamps (00:00) - - Intro to Kira (06:31) - - Kira’s Career Journey From Sales Enablement to Product Marketing (09:45) - - Challenges of Building Community / Getting Connected with Exit Five (16:01) - - How To Get Sales To Use Content from Marketing (18:36) - - How to Align Marketing and Sales Teams (24:42) - - Effective Messaging and Having a Core Company Narrative (29:50) - - Why You Should Identify What Differentiates Your Business (33:33) - - How To Create Strong Brand Positioning (36:18) - - Why You Need To Have A Clear Vision And Strong Point of View in Marketing (38:02) - - “The Risk Of Insult Is The Price Of Clarity” Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    43 min

  6. OCT 10

    #183: Strategy | How Storylane Grew Organic Traffic 10x Through SEO in 6 Months (with Madhav Bhandari, Head of Marketing at Storylane)

    In this episode, Dave is joined by Madhav Bhandari, Head of Marketing at Storylane, a tool that helps companies build interactive product demos. Madhav shares the strategies that helped Storylane scale its website traffic from 25,000 to over 220,000 monthly visitors in just six months, using unique approaches to SEO and demand gen. Dave and Madhav discuss: Leveraging Demo-Led SEO for 10X website traffic growthHow targeting related product categories allowed Storylane to capture new audiences while building trust in their core marketHow AI is transforming workflows, enabling faster campaign execution, improving content creation, and driving innovation in marketing strategyTimestamps (00:00) - - Intro to Madhav (06:41) - - Building Brand Loyalty Through Content and Relationships (08:01) - - Building Brand Reputation in a Saturated Market (14:08) - - How To Strategize SEO By Capturing Existing Traffic (16:25) - - Why Interactive Demos Are So Important (21:00) - - How Madhav Executed Storylane’s Demo Page Project (26:28) - - Demo-Led SEO’s Impact on Brand Search and Signups (28:16) - - Why You Should Prioritize Website Articles Over Traditional Blogs (31:21) - - How To Create A Compelling Offer (36:39) - - Revenue Attribution (39:45) - - Storylane’s Ad Truck For Brand Awareness and Searches (44:38) - - Rethinking Email Marketing (48:10) - - Hiring a Dedicated Writer for Impactful Newsletters (48:54) - - Leveraging Engaged Audiences Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    53 min

  7. OCT 7

    #182: Growth | Building a Strong Brand, Embracing AI, and Leading a Marketing Team with Mychelle Mollot, CMO at Knak

    In this episode, Dave sits down with Mychelle Mollot, CMO at Knak, a platform for creating, designing, and optimizing email and landing page content. Mychelle shares her wealth of experience, having led marketing efforts at IBM and various startups. She discusses her approach to leading marketing teams, scaling brands, and embracing AI in B2B marketing. Dave and Mychelle cover: How Knak built a brand and captured demand in a space without a known categoryThe balance between meeting short-term goals and dedicating some marketing budget to high-risk, high-reward experimentsHow AI is evolving from a standalone tool to being embedded in the core functionalities of marketing platformsTimestamps (00:00) - - Intro to Mychelle (06:08) - - Embracing Diverse Career Paths to Become a CMO (10:52) - - Leveraging Big Company Skills in Startups (11:43) - - Influencing Resources Without Ownership in Large Organizations (16:05) - - Weekly Team Meeting Tips (19:06) - - Mychelle’s OKR Framework (23:52) - - How Knak Creates and Captures Demand (25:24) - - How To Understand and Target Buyers (29:50) - - Having AI Discussions With Your Team (33:24) - - AI is Shifting from Core Component to Creative Assistant (34:46) - - Integrating AI into Core Tools (40:28) - - Sales and Marketing Alignment (43:50) - - Navigating Relationships as a CMO Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    48 min

  8. OCT 4

    New from Exit Five: Announcing the Ultimate Roast of B2B Websites

    Danielle Messler, Head of Content at Exit Five, joins to talk about our first-ever virtual event: The Ultimate Roast of B2B Websites. It's a one day virtual event designed to help make your website better – with live teardowns of real examples submitted by B2B marketers just like you. She covers: What you'll learn if you attend The Ultimate RoastOur expert lineup of panelists who will dig into each essential section of a B2B websiteHow you can win prizes worth up to $80k in valueSign up for The Ultimate Roast here Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    7 min
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4.6
out of 5
34 Ratings

About

Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 4,400+ members in our private community at exitfive.com.

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