Exit Five: B2B Marketing with Dave Gerhardt

Exit Five
  • 4.8 (33)
  • MARKETING
  • UPDATED WEEKLY
Exit Five: B2B Marketing with Dave Gerhardt Podcast

Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 3,500+ members in our private community at exitfive.com.

  1. 3 DAYS AGO

    #173: Strategy | Merging Funnels, Targeting Multiple Personas, and Restructuring Your Marketing Team with Shane Murphy, CMO of Webflow

    Dave is joined by Shane Murphy, CMO of Webflow, where he is scaling one of the most innovative companies in web technology. Shane shares his insights on integrating growth strategies across self-serve and enterprise funnels, building a powerful brand, and targeting diverse personas. Shane and Dave cover: How Webflow combined its self-serve and enterprise growth teams to streamline acquisitionTargeting broad personas and aligning messaging to meet unique needsBrand building in B2B marketing and leveraging creative campaigns for long-term growthTimestamps (00:00) - - Intro to Shane (07:18) - - The Three Pillars of Webflow’s Marketing Strategy (10:50) - - How to Sell to Multiple Personas (11:51) - - How to Position Your Solution on Your Website (17:44) - - Combining Brand and Product Marketing Strategies (20:43) - - The Art of Pricing and Packaging (22:58) - - Why You Should Clarify Decision-Making Roles (27:09) - - Managing Yearly Initiatives and High-Level Work Priorities (28:37) - - Implementing Monthly and Weekly Project Check-Ins (32:01) - - Building Trust (35:25) - - Dedicating Yourself Personal Development Time (42:33) - - Finding Your Career Fit Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    48 min

  2. 6 DAYS AGO

    #172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

    Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience. Chelsea and Dave cover: How leveraging internal and cross-functional knowledge can create a content goldmineWhy it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their valueStrategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywordsTimestamps (00:00) - - Intro to Chelsea (06:37) - - LinkedIn for B2B (13:41) - - Chelsea’s Experience at Chili Piper (17:46) - - Improving Content for Podcasts (21:02) - - How to Maximize Search Impact (21:51) - - Driving Website Traffic Through Brand Content Strategy (28:03) - - Merging Brand and Keyword-Driven Content (33:29) - - Aligning Brand and Content Strategy with Your Goals (35:36) - - New Content Channels for B2B (39:40) - - How to Measure Content Engagement (43:16) - - Skyscraper SEO Content Strategy (44:25) - - How to Grow Using Gated Content (51:24) - - How to Craft a Brand Strategy Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    56 min

  3. AUG 29

    #171: Social Media | How to Grow Your B2B Brand on LinkedIn with Tommy Clark, CEO of Compound

    Dave sits down with Tommy Clark, founder of his own B2B social media agency, Compound, to talk about the ins and outs of social media strategy for B2B companies. Tommy shares his journey from running social for a SaaS company to building his agency and the lessons he’s learned along the way. Tommy and Dave cover: Why LinkedIn is the go-to platform for B2B brands and how to maximize its potentialThe importance of posting consistently to build a strong social presenceHow using video content on LinkedIn can accelerate trust-building with your audienceTimestamps (00:00) - - Intro to Tommy (07:42) - - Why You Should Focus on One Core Social Channel (09:55) - - LinkedIn Success Using Just Text (12:05) - - How to Get More Audience Data through Posting Frequently (15:10) - - The Best Niche Content for Target Audience Engagement (19:07) - - Why Honesty is Important in Building an Audience and Network (24:16) - - Podcast ROI Beyond Sales and Downloads (24:59) - - Balancing Evergreen and Timely Content (32:01) - - Challenges and Trade-offs of Scheduled Social Media Posts (34:35) - - How to Focus on Client Success (38:40) - - How to Grow Followers and Relevance on LinkedIn (41:32) - - How to Maximize Direct Response Marketing with Gary Vee's Strategy (46:04) - - How to Create Video Content for LinkedIn (49:46) - - Why Diverse Perspectives are Important in Business (50:43) - - How to Use Social Media for Business Growth Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    56 min

  4. AUG 26

    #170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth

    Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing. Jen and Dave cover: Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipelineHow Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJenHow companies should focus on genuine diversity efforts rather than superficial inclusivityTimestamps (00:00) - - Intro to Jen (06:28) - - Why You Should Have a Mentor and How To Get One (08:18) - - Sales Experiences and Becoming a Chief Evangelist (11:49) - - Making the Lead from Side Hustle to Full Time (16:16) - - Why Your Career Experiences Should Be Diverse (19:40) - - The Shallow Impact of Diversity Panels (25:07) - - How Jen Built Her Personal Brand (28:28) - - Creating Unscripted Content that’s Still Clear (32:00) - - Being Authentic in Marketing (36:55) - - Don’t Use Templates for Customer Conversations (43:17) - - Strong Relationships Between Product Marketing and Sales (44:04) - - Being Customer-Centric (49:26) - - Why You Need to be a Good Storyteller (51:15) - - Challenges of Data Analysis Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    56 min

  5. AUG 22

    #169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team

    Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive. Dave and Danielle cover: How to hire a “Head of Content” and what mistakes to avoidBehind the scenes of how ExitFive repurposes content (like this podcast!)The fun challenges of going from a solopreneur to team of fiveTimestamps (00:00) - - Intro to Danielle (05:58) - - Why we hired a Head of Content at ExitFive (09:08) - - How we write our newsletter (12:30) - - Content repurposing at ExitFive (20:22) - - Why you should repeat yourself as a marketer (25:19) - - How to create a culture where everyone can do their best work (28:16) - - Why your team needs a vision to work towards (33:09) - - Balancing Structure and Flexibility Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    38 min

  6. AUG 19

    #168: Social Media | How to Make Instagram Work for B2B with Jenn Herman

    Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships. Jenn and Dave cover: Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active usersHow to create educational content for Instagram to build trustWhy you need to tailor your content for Instagram and your audience specificallyTimestamps (00:00) - - Intro to Jenn (06:13) - - Setting Goals for B2B Brands for Instagram (09:50) - - Adapting Content Strategy for Instagram (11:44) - - Focusing on Quality Over Quantity (14:50) - - Using Educational Content to Build Your Brand (19:42) - - TikTok Experts vs Short Form Video Experts (25:29) - - TikTok, Instagram, and Content Unique to Platforms (28:27) - - How to Use Instagram Carousels (31:53) - - How to Use Instagram Highlights (34:24) - - Strategies to Find Underpriced Attention (36:42) - - Aligning Brand Image with Social Media Presence (40:41) - - Understanding Reach Metrics (43:20) - - Revisiting and Optimizing LinkedIn and Instagram Strategies Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    47 min

  7. AUG 15

    #167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce Uijainwalla

    Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024. They cover: Subject line strategiesDesign do’s and don’tsWhat makes a truly great email in 2024This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here. Timestamps (00:00) - - Intro to Jay and Pierce (05:13) - - What Personalization Looks Like in 2024 (09:58) - - Using “Friendly Froms” to Increase Open Rates (14:11) - - How the Best Emails Are Designed (17:53) - - How Often Should You Send Emails? (18:57) - - Sending a Killer First Email (26:42) - - Your Reader Needs Context (28:27) - - Use First Person for Better Call-to-Action Buttons (31:25) - - How to Avoid Confusing Content (36:13) - - Why You Need To Focus On Building Trust (37:52) - - Writing for Engagement (45:28) - - Email Branding Trends in 2024 Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    53 min

  8. AUG 12

    #165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack

    Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys. Emir and Dave cover: How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantageUsing custom reporting and attribution to make better B2B marketing decisionsCreating data-driven content with HockeyStack Labs to build trust and establish thought leadershipTimestamps (00:00) - - Intro (05:20) - - Early Days at HockeyStack: Outreach and Launch (12:57) - - Scaling Content Distribution and Launching Podcasts (14:22) - - Transitioning to Event and Field Marketing (19:29) - - Transitioning from CMO to Media Company CEO (28:20) - - How to Build Trust at Scale (32:14) - - Content Marketing Benchmarks and Data (34:58) - - Sample Sizes, Metrics, and Context in Research Reporting (43:23) - - How to Actually Use Reporting Tools (44:40) - - Creating Custom Reports and Templates (47:20) - - Tracking Traditional Touch Points Digitally Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company. But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?  Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep. Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly. Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    52 min
See All (176)

4.8
out of 5
33 Ratings

About

Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 3,500+ members in our private community at exitfive.com.

Information

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada