103 episodes

Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 3,500+ members in our private community at exitfive.com.

Exit Five: B2B Marketing with Dave Gerhardt Exit Five

    • Business
    • 4.8 • 33 Ratings

Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 3,500+ members in our private community at exitfive.com.

    #157: Brand | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com

    #157: Brand | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com

    Dave sits down with Adam Robinson, CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his platform to scale not one, but two start ups to over $1m in ARR.
    Adam and Dave cover:
    Adam’s focus on creating engaging content that’s authenticUsing LinkedIn’s quick feedback loops to refine your marketing strategyThe patience required to achieve successful content market fitTimestamps

    (00:00) - - Intro

    (06:36) - - The Four Steps to the Epiphany

    (10:15) - - Inbound-Led Outbound

    (11:03) - - Getting your Podcast and LinkedIn Content in Sync

    (15:09) - - How Adam Manages Being CEO of Two Startups

    (17:38) - - What Happens When You Build a Dedicated Audience

    (21:22) - - Handling the Pressure of Having a Big Audience

    (27:22) - - Achieving Content Market Fit with a Ghostwriter

    (32:43) - - Using LinkedIn Templates

    (33:57) - - Benefits and Drawbacks of Using a Ghostwriter

    (38:32) - - Why Engagement is the Most Important Part Of Your Content Strategy

    (40:53) - - Getting Creative to Grow

    (43:39) - - Behind the Scenes of How Adam Handles Posting on LinkedIn

    (46:07) - - The Relationship Between Business and Personal Growth

    Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
    ***
    This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
    No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/
    ***
    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    • 50 min
    #156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick

    #156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick

    Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers.
    Kait, Brad, and Dave cover:
    Turning LinkedIn into a lead generation machine and building a strong founder brand.The nitty-gritty of creating authentic, engaging content that resonates with your audience.Crafting a content flywheel that keeps your audience hooked and continuously brings in new leads.Timestamps

    (00:00) - - Intro

    (05:57) - - Why LinkedIn is a Goldmine for B2B

    (10:35) - - Getting Familiar with Your Audience

    (12:50) - - Challenges of Getting Started

    (14:41) - - Most Common Mistakes Made with LinkedIn

    (20:13) - - Founder's Content Creation: Behind the Scenes

    (25:15) - - Content Scheduling on LinkedIn

    (28:40) - - How Founders Should Manage LinkedIn Engagement

    (32:24) - - Metrics Behind the Founder Brand on LinkedIn

    (34:54) - - Inside Look at the Real Business Impacts

    (38:40) - - Why You Should Overcome Your Reluctance to LinkedIn

    (41:51) - - Maximize Content Impact with an Evergreen Strategy

    Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
    ***
    This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
    No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/
    ***
    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    • 44 min
    #155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)

    #155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)

    Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas.
    Matt and Dave cover:
    Creating content for multiple personas without losing your brand’s voiceSecrets to engaging webinars that people actually want to attendTop tools and strategies for generating content ideas that resonateTimestamps

    (00:00) - - Intro

    (06:52) - - Creating Content that Gets Engagement

    (07:55) - - Making Webinar Content Relevant

    (10:50) - - Webinar Content Feedback Loops

    (14:34) - - Using Incentive to Drive Registration

    (19:56) - - When to Use Niche Formats: Understanding Your Audience

    (26:03) - - How to Use Reddit for Content Ideas

    (27:35) - - Using Popular Community Posts for Onboarding

    (29:49) - - How We Do Audience Research

    Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
    ***
    This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
    No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/
    ***
    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    • 34 min
    #154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober

    #154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober

    Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.
    Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.
    Tas and Dave cover:
    How she built her audience on LinkedIn and turned it into a niche consulting businessCreating problem-aware landing pages that convert and drive pipelineEvaluating overall marketing metrics rather than just channel-specific ROITimestamps

    (00:00) - - Intro

    (06:51) - Getting Started Publishing on LinkedIn

    (10:14) - - Niching Down on LinkedIn to Grow Faster

    (12:00) - - Getting Laid Off and Going All In On Consulting

    (15:32) - - The Power of Networking Calls

    (18:15) - - Attracting More Targeted Clients by Niching Down

    (21:30) - - Tailoring Landing Page Tactics for B2B and B2C Marketing

    (28:56) - - Optimizing Landing Pages and Creative for Search Ads

    (30:04) - - Utilizing Paid Traffic for B2B

    (34:53) - - Measuring Success Beyond Just Conversions

    (38:12) - - Making Landing Pages Customer Centric

    (40:00) - - Why Founders Need to Be On Social Media

    (42:31) - - Navigating Long Sales Cycles and Marketing Impact

    (46:51) - - Attribution Should Align With How Buyers Buy

    (48:59) - - Digital Ads and Landing Page Success

    Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
    ***
    This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
    No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/
    ***
    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    • 52 min
    #153: Inside Exit Five | How to Actually Pull Off a Rebrand with Eli Rubel of No Boring Design

    #153: Inside Exit Five | How to Actually Pull Off a Rebrand with Eli Rubel of No Boring Design

    Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work.

    They also cover:
    How to create a killer creative briefHow well-crafted design can significantly drive conversion ratesThe step-by-step process we followed for a successful rebrandTimestamps

    (00:00) - - Intro to No Boring Design and Eli

    (07:09) - - Where Agency Partnerships Go Wrong

    (09:50) - - Why You Need to Be Blunt About Your Needs

    (13:28) - - Using Chat GPT and AI to Create an Effective Brief

    (15:31) - - The True Impact of Design

    (23:49) - - How to Use Organic Social Media for Advertising

    (25:25) - - Why Visual Identity Matters to Brand

    (29:59) - - Nailing your Branding Guidelines

    (32:39) - - Why You Need to Experiment with Creative

    (36:34) - - How to Use Design Resources to Create Leverage

    (37:22) - - Getting Work Done: How to Delegate

    Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
    ***
    This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
    No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/
    ***
    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    • 40 min
    #151: Brand Marketing | How To Build A Brand with Bill Macaitis (former Slack CMO & Zendesk CMO)

    #151: Brand Marketing | How To Build A Brand with Bill Macaitis (former Slack CMO & Zendesk CMO)

    This episode is from a fireside chat Dave did with Bill Macaitis, former CMO at Slack and Zendesk during G2's 2023 "Reach" event on how to build a brand in an economic downturn. We cover what is a brand, what is brand marketing, 8 ways to fit a brand into a marketing strategy,  creating a brand centric product, and examples from Bill's work over the years.

    Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
    ***
    This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
    No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/
    ***
    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    • 30 min

Customer Reviews

4.8 out of 5
33 Ratings

33 Ratings

Adarcus ,

Must listen for all marketers!

Dave Gerhardt and his talented guests talk all things marketing, giving you the tools you need to get hands-on with your business. The best part is these tools come from fascinating people who have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show with Exitfive - keep up the great work!

nbsfmc ,

Does not add value

He gets good guests, but it feels like he’s still learning the absolute basics. Makes you wonder how he’s qualified to be a CMO. Seems like the CEOs he’s worked for do the work, a la Drift.

mirianiel ,

My go-to commute podcast

Every episode of Exit 5 has been interesting, thought-provoking, and valuable to my work. I find myself leaving the office and heading straight for the Exit 5 page to listen to the newest episode on my way home - I cannot overstate how much this podcast has given me new ways of thinking about B2B marketing. It’s a must listen for anyone getting their feet underneath them in the field. Thank you Dave!

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