8 - How to Measure Success of a Marketing Channel Digital Tenet - A Digital Business Podcast

We spend a lot of money, resources and time on marketing. There are many different marketing tactics and channels including seo, ppc, offline advertising, events and tradeshows. The question is how do you understand which marketing channel is most effective or what combination of channels should you invest your time and money on. In this show, we will answer some of the most pressing questions a digital business marketer has and share our experience.