Digital Quarantime - Redefining Business as Usual Sidnee Schaefer

The pandemic has forced an acceleration in the adoption of technology and a flood of merchants to begin selling online. The biggest question is.. has the future of ecommerce changed?

Does the future of ecommerce look any different as adoption accelerates decades in one year? To help answer this question my guest is Scott Schaefer, GM of Finance at Zappos.com.

If you have questions or feedback on the episode or podcast, send us an email at hey@schaeferdigital.com.

Intent marketing is a not-so-secret marketing weapon. During a time when consumer behavior is constantly changing and it's hard to predict purchase behavior, intent marketing is the best way to adapt.

So how do you use it at your own company? To help answer this question my guest is Armin Ausejo, Global Digital Marketing Manager at Fluke Process Instruments.

If you have questions or feedback on the episode or podcast, send us an email at hey@schaeferdigital.com

A conversation with Elliot Baldini about the process of moving music lessons online and adapting to a new services model.

Sidnee discusses A/B testing - How it's used, knowing what to test, and industry A/B testing tools.

A conversation with Seth Waite about innovation in the moving industry and moving in a post-pandemic world.

Sidnee Schaefer talks with Laura Hobbs, Owner of Darling Creative, about how companies should approach communicating to customers on their social channels. Find out why you shouldn't use social media to sell, but connect with customers. Other topics...