8 Traits of Best Run Practices Beauty and the Biz

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and the 8 traits of best run practices. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “8 Traits of Best Run Practices”.
How often do you feel the pressure to lower your prices or negotiate with new prospective patients?

Cosmetic patients today are so price-focused; it can drive you crazy.
I’m sure you get several calls every week from prospective patients asking that one thing:

“How much is …?”

Or, during their consultation, they attempt to negotiate with you and your staff by telling you they can get the same thing cheaper elsewhere (even though you know you’re more experienced and skilled than most competitors).

On the one hand, you want to be fairly compensated for your skills, expertise and the years you’ve put into building your practice and great reputation.

But, on the other hand, you don't want to lose to your discounting competitors.
It’s so frustrating to have to decide how to deal with these price-shoppers, isn’t it?

This week’s Beauty and the Biz Podcast changes the conversation altogether, so price rarely comes up.
Discover how surgeons who garner the best run practices think to rise above the “price chatter”
Enjoy!
 

📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/
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Transcript:
8 Traits of Best Run Practices
Catherine Maley, MBA: Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery. I'm your host, Catherine Maley, author of Your aesthetic practice - What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now today's episode is called “8 Traits of Best Run Practices”.
Now the best part of being a consultant to plastic surgeons for the past 22 years is getting to see all the different ways there are to build an online. Build a brand, surround yourself with staff who support you, strategize your marketing plan to attract new patients and on and on. But there's nothing easy about it from the outside, but it’s imperative to implement these 8 traits of best run practices.
It can look like a practice is super busy and running smoothly. However, it can be chaos internally. That's why this saying is so apropo: “Never judge your insides by someone else's outsides”. Boy, is that the truth? When you can, what you can do is learn from others who did figure it out. So the following is a list of eight traits of best run practices.
The best run practices have these traits. So this is a really good place to start. trait. Number one, the surgeon has a growth mindset, all arrows point to the surgeon who owns the practice, the best have a vision for where they wanna go and they have the drive to get there. Now they've got a growth mindset, which means they're open to growing as a person, as a surgeon and as a leader, they think an abundance versus lack, and they see the opportunities in both good and bad things that happen along the journey.
They're also very passionate and a whole lot competitive about growing their practice and they strive to better their best. That means they stay open to new technologies, new marketing trends and new surgical techniques th