158 episodes

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level.


Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Beauty and the Biz Catherine Maley, MBA

    • Business
    • 5.0 • 12 Ratings

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level.


Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

    Booked Out 9 Months - with Carlos Mata, MD

    Booked Out 9 Months - with Carlos Mata, MD

    Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how to get booked out 9 months and more. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “Booked Out 9 Months - with Carlos Mata, MD”.
    Carlos Mata, MD is a board-certified plastic surgeon in Scottsdale, AZ (surrounded by 160 competitors) who figured it out early and has accomplished a lot in only 5 years:
    28 Staff 1 Associate 580K Instagram Followers Performed more than 20K surgical procedures Does surgery EVERY day Booked out 9 months Moving from 7K to 17K square foot new facility How the heck did he do it?

    In this week’s Beauty and the Biz Podcast, I interview a very unusual plastic surgeon who has done in 5 years what takes others to do in 20, if at all.
    Listen carefully for how his mindset affects the actions he takes to create this money-making machine.
    Visit Dr. Mata's website at: www.NaturalResultsAZ.com
    Enjoy!
     

    📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/
    ✔️ STAY UPDATED!
    Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝
    Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRM  
    Transcript:
    Over a Half-Million Instagram Followers and Booked Out 9 Months – with Carlos Mata, MD
    Catherine Maley, MBA: Hello And welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery and how to get booked out 9 months with over a half-million Instagram followers. I'm your host, Catherine Maley, author of Your Aesthetic Practice - What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and profits. And I have a very special guest today.
    Catherine Maley, MBA: It's Dr. Carlos Mata. He's a board-certified plastic and reconstructive surgeon in private practice in Scottsdale Arizona. Now he's performed over 20,000 surgical procedures and he specializes in facial rejuvenation, breast and body procedures, as well as hair transplants, and male enhancement.
    Now, Dr. Mata is originally from Erie, Pennsylvania, and he received his training at the university of Texas medical branch St. Joseph medical center and MD Anderson cancer center in Houston. Texas as well as Harvard's Bringham and women's hospital in Boston, Massachusetts.
    Now, while performing thousands of procedures at these institutions, Dr. Mata also trained in Miami, Florida, focusing on aesthetic surgery with the world's leading experts.
    Now Dr. Mata's a member of many medical associations, and he's received numerous awards for his research and published works. Dr. Mata also believes very much in giving back. So, every year he goes on medical mission trips in third-world countries to help those in need. Dr. Mata, I want to welcome you to Beauty and the Biz.
    It's a pleasure to have you. I know you are extremely busy, so thanks for your time.
    Carlos Mata, MD: No happy to be here.
    Catherine Maley, MBA: Thanks. So do me a favor just quickly. Give us a, a quick journey of how you got from, let's say fellowship to private practice and how you’re booked out 9 months with over a half-million Instagram followers. Did you stop along the way into other practices or just go out on your own? Or, what was the story?
    Carlos Mata, MD: I wish it was that short on how I get booked out 9 months with over a half-million Instagram followers It was kind of challenging because I had actually graduated and I went straight

    • 49 min
    Smarketing Attracts the Best Patients

    Smarketing Attracts the Best Patients

    Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how "Smarketing" attracts the best patients.
    I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “Smarketing Attracts the Best Patients”.
    Have you noticed how your attention webs and flows depending on what’s going on in your life?
    For example, you’re thinking about buying a specific car and you see that car on the road, on the internet and everywhere you turn?
    It’s the same thing with cosmetic rejuvenation. When consumers are thinking about making a change, they suddenly notice advertising, marketing and messaging around it they never noticed before.
    That’s where Smarketing comes in.

    In this week’s Beauty and the Biz Podcast, I talk about how to use Smarketing to save a lot of money while attracting much better patients from your efforts.
    Enjoy!

    📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/
    ✔️ STAY UPDATED!
    Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝
    Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRM  
    Transcript:
    Smarketing Attracts the Best Patients
    Catherine Maley, MBA: Well, hello and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery. I'm your host, Catherine Maley, author of Your Aesthetic Practice - What your patients are saying, and consultant to plastic surgeons to get them more patients and profits. And today we're going to talk about marketing. Specifically, how smarketing (smart marketing) attracts the best patients.
    Now I ran across this term, “smarketing” on the internet and it really jumped out at me, actually, I guess it's used a lot in different industries and with different meanings, but I'm thinking smart marketing is the only way to go in this saturated aesthetic marketplace. It really sums up how to grow your cosmetic revenues by marketing smart, or “smarketing” to attract the best patients.
    You save money on advertising since you are not spending as much when you're on target, you also save a ton of. Not chasing bad leads or spending time with consumers who are never going to book or wasting you more time following up with these shaky prospects who are ghosting you. So, here's the thing about smarketing (smart marketing) to attract the best patients.
    The fundamentals of marketing smart (or smarketing) never change in order to get the best patients you can. They are now and will always be market message media. So, if you address these three areas, you're on the right track. So, let's go through each of, one of them market. Who do you want to smarket and market to now in the marketing advertising world, rather than being seen as the Jack of all trades, to all different people, you attract more prospective patients when you're seen as the expert in a particular procedure for a particular group to attract the best patients?
    So, once you have their attention and you give them what they want, you can always promote more of your other services later because you've gained their trust. So, decide. Who you want to market to, and for which procedure before anything else? So, if I asked you, who's your dream cosmetic patient, what would be your answer to attract the best patients?
    So maybe for example, you want the young breast aug girls, or you want the moms who want to get their pre-baby bodies back, or you want to attract women in their sixties rea

    • 8 min
    What to Watch Out for with New Associates

    What to Watch Out for with New Associates

    Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and what to watch out for with new associates. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “What to Watch Out for with New Associates - with Michael Persky, MD”.
    When do you add an associate to your practice?
    Typically, it’s when you have enough demand that you can’t keep up so you bring someone on board who can pick up the slack.
    Other times, it’s when you want to offer new procedures or you want to delegate certain procedures you don’t care to do anymore.
    And then other times, it’s when you are thinking about setting yourself up to have someone one else take over your practice so you can slow down or retire altogether.

    In this week’s Beauty and the Biz Podcast, I talked about the options above with Michael Persky, MD, a cosmetic facial plastic surgeon in private practice in Encino, CA since 1985.
    Dr. Persky has experienced being the “new guy on the block” and joining a practice, then going out on his own, then adding an associate, then losing that associate and finding another one and then losing that one and now in search of another!
    It’s never too early or too late to figure this out for yourself so listen in to Dr. Persky’s pearls of wisdom.
    Visit Dr. Persky's website at: https://www.drpersky.com/
     
    Enjoy!
     

    📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/
    ✔️ STAY UPDATED!
    Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝
    Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRM  
    Transcript:
    What to Watch Out for with New Associates. With Michael Persky, MD
    Catherine Maley, MBA: Hello, welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and what to watch out for with new associates and if you should work until you drop. I'm your host, Catherine Maley, author of Your Aesthetic Practice - What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. And today I have a very special guest that I have known for a very long time, and we’ll be discussing whether it’s wise to work until you drop.
    And it's Dr. Michael Persky. Now he's a cosmetic facial plastic surgeon in private practice in Encino, California, which is Southern California and has been since 1985. Now he specializes in rhinoplasty, blepharoplasty, facelift, laser skin resurfacing, as well as a variety of non-surgical solutions.
    Now, Dr. Persky is a frequently invited speaker, both nationally and internationally at facial plastic surgery and multi-specialty cosmetic surgery conferences, and he's a medical consultant on numerous national and local TV news segments, as well as a featured medical expert in LA daily news. LA times and LA magazine, Dr. Persky welcome to Beauty and the Biz. It is a pleasure to have you.
    Michael Persky, MD: Thank you, Catherine. It's a pleasure to be here and it's always an honor to be connected with anything that you're involved in. So, thank you for inviting me. It's, I'm honored and privileged to be here and I hope we'll have a great session.
    Catherine Maley, MBA: Oh, I know we will. So just to let the audience know, I have known you, you were also one of the very first surgeons I ever met at a conference and it was the Newport Beach Facial Medical Conferences. Those were just the greatest conferences. I just love the

    • 34 min
    Is Your Practice Built to Sell?

    Is Your Practice Built to Sell?

    Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and ask the question of "is your practice built to sell". I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “Is Your Practice Built to Sell?”.
    Is your practice worth anything to anyone else who could be interested in buying it?
    Maybe. Maybe not.
    Some surgeons have given up on the notion of selling their practice for a hefty profit because they don’t believe it’s possible.
    But is that true? It’s only true if you believe it.
    There’s still time to change your mind on that and build your practice to be a sellable asset that you exit strategically.

    This week’s Beauty and the Biz Podcast talks about what is needed for others to see your practice as an investment in their own future.
    Actually, it’s more straight forward than you may think.
    Enjoy!

    📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/
    ✔️ STAY UPDATED!
    Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝
    Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRM  
    Transcript:
    Is your practice built to sell?
    Catherine Maley, MBA: Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery. I'm your host, Catherine Maley, author of Your Aesthetic Practice - What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now today's episode is called Built to Sell.
    And the reason this came up is because. It's I've been talking to a large group of surgeons who have been in practice 20 years or more. And they're thinking about their extra strategy, by the way, the time to ponder this is now no matter how long you've been in practice, because it can take years to turn your practice into a sellable asset.
    And if nothing else, at least you'll have a practice you enjoy for the rest of your career because the alternative. You don't do anything to improve your practice, but then you've got to know you've only created a job for yourself now. That's not a bad thing if that's what you want, but the goal is to be sure you're clear what you're working towards.
    So, you're satisfied with the outcome. Now, since you've already mastered surgery, let's master the business side of surgery. That is what catapults you to success and a more certain future that gives you more options. So, all of this starts with mindset as always. So as a surgeon, you were programmed to think in a certain fixed way, and you had to think that way to become a great.
    However, that thinking is the opposite of how a business person thinks. For example, you most likely put more value on you as a surgeon versus growing your staff and your systems, and you most likely work in your practice rather than work on your practice. Now, Michael Gerber explains it well in his excellent book.
    The E-Myth. Why most small businesses don't work and what to do about it. I highly recommend you read that. Now, basically he says to run a successful business or practice, you need three key players. You need the entrepreneur to come up with new ideas, to keep up with the times. Then you need the manager to set up the processes and people.
    So, things run smoothly, and then you need the technician to actually do the key work that makes a profit. So, in a cosmetic practice, you, the surgeon is. But you're also juggling the jobs of the entrepreneur and t

    • 14 min
    How to Keep Staff for the Long-Term with Mark Beaty, MD

    How to Keep Staff for the Long-Term with Mark Beaty, MD

    Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how to keep staff for the long-term. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “How to Keep Staff for the Long-Term with Mark Beaty, MD”.
    It’s so interesting to learn how each surgeon runs their own practice given their interests, personality, and goals.
    There is no one way to grow a successful practice, although there are fundamentals. So, I interviewed Dr. Beaty, a cosmetic and facial reconstructive surgeon in private practice with 2 locations in and near Atlanta, GA.

    Dr. Beaty has been in practice for over 40 years and he shared so many pearls such as:
    How he manages to keep staff for the long-term, even during this time of staff shortages Working with his wife of 22 years who is also a physician in the practice Bringing on an associate this past year and what to watch out for His biggest mistake that set him back 5 years And, listen to the last 10 minutes where I asked him to tell us something we didn’t know about him and I was not expecting the answer he gave!
    Enjoy this week's podcast on how to keep staff for the long-term with our special guest, Dr. Mark Beaty!
    I look forward to your feedback –

    📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/
    ✔️ STAY UPDATED!
    Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝
    Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRM  
    Transcript:
    How to Keep Staff for the Long-Term with Mark Beaty, MD
    Catherine Maley, MBA: Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how to keep staff for the long-term and if two locations are a nightmare or a dream. I'm your host, Catherine Maley, author of Your Aesthetic Practice - What your patients are saying, as well as consultant to plastic surgeons, to get them new patients and new profits. And I'm very excited about today's guest because it took me a long time to get him on here.
    And it's Dr. Mark Beaty, he's a cosmetic and facial reconstructive surgeon in private practice. With two locations in and near Atlanta, Georgia, which he’ll be discussing if it’s indeed a nightmare or a dream. He’s also done a great job on figuring out how to keep staff for the long-term. Now, in addition to performing facial surgery, he also offers nonsurgical face and body contouring, laser services, skincare, specialty, genetic testing, which we'll have to learn more about and wellness medicine.
    Now, Dr. Beaty is a frequently invited speaker, both nationally and internationally for facial surgery and he's even trademarked ProLift™ facelift technique that we'll talk more about because that's designed to ensure a great result with the least intervention, which I assume that means downtime. Now he's also widely published and is actively participated in the development of several technologies for non-surgical enhancement of the face and body.
    Now, Dr. Beaty and his wife, Laura, who's also a physician in the practice, which we'll have to talk more about. They're very active in the community and they support organizations, including Face-to-Face Domestic Violence, Cool Girls (that sounds great), Planned Parenthood, and several art organizations. So, Dr. Beaty, welcome to Beauty and the Biz.
    It's a pleasure to have you.
    Mark Beaty, MD: Great. Thank you, Catherine. Nice to be here. Glad we could c

    • 46 min
    The Perfect Consultation

    The Perfect Consultation

    Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how to conduct the perfect consultation. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “The perfect consultation”.
    It’s imperative to know what your patients want, what they think about you and your staff and how to set expectations for the greatest amount of patient satisfaction.
    So, using a survey, I researched consumers personally to learn, first-hand, what they were looking for when searching for a surgeon to perform cosmetic enhancements.  The survey statistics and responses can be found in my book Your Aesthetic Practice/What Your Patients Are Saying”.
    My objective was to determine trends and commonalities on how to conduct the perfect consultation, so here are some of my findings:

    The main reason both genders were considering cosmetic procedures was to improve their looks so they felt better about themselves and that gave them increased confidence
    90% of the time, confidence in the surgeon’s ability and staff interaction were more important than price 86% of them referred at least two other people to that practice 40% researched their procedure on the Internet ahead of time so they felt well-informed 75% went on multiple consultations before deciding Long waiting times were a reoccurring complaint The better the staff, the less time the surgeon had to spend with the patient during the consultation Listen in as I discuss how you can easily conduct the perfect consultation for increased conversions and have happier patients who will become raving fans!
    Enjoy and I look forward to your feedback –

    📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/
    ✔️ STAY UPDATED!
    Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝
    Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRM  
    Transcript:
    The Perfect Consultation
    Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how to conduct the perfect consultation. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “The perfect consultation”.
    It’s imperative to know what your patients want, what they think about you and your staff and how to set expectations for the greatest amount of patient satisfaction.
    So, using a survey, I researched consumers personally to learn, first-hand, what they were looking for when searching for a surgeon to perform cosmetic enhancements.  The survey statistics and responses can be found in my book Your Aesthetic Practice/What Your Patients Are Saying”.
    My objective was to determine trends and commonalities on how to conduct the perfect consultation, so here are some of my findings:
    The main reason both genders were considering cosmetic procedures was to improve their looks so they felt better about themselves and that gave them increased confidence
    90% of the time, confidence in the surgeon’s ability and staff interaction were more important than price 86% of them referred at least two other people to that practice 40% researched their procedure on the Internet ahead of time so they felt well-informed 75% went on multiple consultations before deciding Long waiting times were a reoccurring complaint The better the staf

    • 13 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

Sarlav ,

Plastic Surgery of Short Hills

I’m a medical aesthetician that works with a plastic surgeon. I absolutely listening to you! So many great, helpful and easy to implement ideas to boost up revenue! Also very motivating!! We all need Catherine in our practices :) Thank you ❤️

woolensocks ,

Packed with pearls

Catherine Maley knows her stuff! And her podcasts contain an incredible amount of free information that will benefit any practice, from novice to seasoned. Take notes as you go, as there is too much good stuff to just go on memory . Enjoy !

Chinn GYN ,

Outstanding!

This podcast is amazingly helpful. Catherine is detail-oriented & very thorough. She offers actionable advice that is invaluable, & she understands the nuances of the challenge of implementation. Her receptionist training program has been an incredible tool for our practice. You will not be disappointed in the wisdom she offers or in her strategic approach to finessing scripting.

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