104 episodes

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level.

Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Beauty and the Biz Catherine Maley, MBA

    • Business
    • 5.0 • 11 Ratings

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level.

Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

    Ep.105: Interview with William P. Adams, MD

    Ep.105: Interview with William P. Adams, MD

    Beauty and the Biz with The Aesthetic Society President and CMO of "The Plastic Surgery Channel", William P. Adams, MD.

    Ranked #1 breast aug. surgeon in the US by Newsweek.
    UTSW Med. Center Assoc. Clinical Prof.
    UTSW Aesthetic Surgery Fellowship Prog. Dir.
    Pioneer, 24-Hour Breast Aug.
    Author.
    Private practice in Dallas, TX.

    https://www.Dr-Adams.com/

    FREE! The choices your patients make...Explained:
    http://bit.ly/CatherinesFreeBook

    FREE! Advice Call:
    http://bit.ly/FreeCall

    • 54 min
    Ep.104: Interview with Philip J. Miller, MD, FACS

    Ep.104: Interview with Philip J. Miller, MD, FACS

    Beauty and the Biz with guest, Philip J. Miller, MD, FACS:

    Manhattan private practice surgeon and Clinical Associate Professor, Dept. of Otolaryngology, NYU School of Medicine.

    Numerous awards and PR on The Discovery Channel, NBC, several top magazines, as well as The Wall Street Journal and The NY Times.

    https://www.DrPhilipMiller.com

    FREE! The choices your patients make...Explained:
    http://bit.ly/CatherinesFreeBook

    FREE! Advice Call:
    http://bit.ly/FreeCall

    • 1 hr 5 min
    Ep.103: Interview with Kristi Hustak, MD

    Ep.103: Interview with Kristi Hustak, MD

    Beauty and the Biz with guest, Kristi Hustak, MD.

    Dr. Hustak is amongst the 7 plastic surgeons at the prestigious Aesthetic Center for Plastic Surgery in Houston, Texas, where she's also Assistant Program Director.

    They have a state-of-the-art private surgical center as well as med spas in 2 locations.

    Visit https://KristiHustakMD.com

    FREE! The choices your patients make...Explained:
    http://bit.ly/CatherinesFreeBook

    FREE! Advice Call:
    http://bit.ly/FreeCall

    • 44 min
    Ep.102: What Google Said About Plastic Surgeons

    Ep.102: What Google Said About Plastic Surgeons

    Beauty and the Biz

    Google is saying what we've been saying for years on the top ways to attract and retain more cosmetic patients.

    Catherine shares the top 6 ways to do this. Solid advice that's helped dozens of practices reach their goals.

    FREE! The choices your patients make...Explained:
    http://bit.ly/CatherinesFreeBook

    FREE! Advice Call:
    http://bit.ly/FreeCall

    • 5 min
    Ep.101: Predictable Revenues are Possible

    Ep.101: Predictable Revenues are Possible

    Beauty and the Biz

    Knowing you can count on revenues coming in consistently and reliably without the financial roller coaster and sleepless nights is the goal.

    Better patient experiences help you gain more predictable revenues because your patients like you and how you make them feel.

    Increase your profits and valuation by an average of 275%!

    FREE! The choices your patients make...Explained:
    http://bit.ly/CatherinesFreeBook

    FREE! Advice Call:
    http://bit.ly/FreeCall

    • 8 min
    Ep.100: Top 10 Takeaways

    Ep.100: Top 10 Takeaways

    Beauty and the Biz Episode 100!

    The Top 10 Takeaways from 27 plastic and cosmetic surgeon interviews that Catherine has conducted over the past 2 years of the Beauty and the Biz podcast.

    These are the golden tips that you need to hear and implement in your own practice today!

    FREE! The choices your patients make...Explained:
    http://bit.ly/CatherinesFreeBook

    FREE! Advice Call:
    http://bit.ly/FreeCall

    • 14 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

woolensocks ,

Packed with pearls

Catherine Maley knows her stuff! And her podcasts contain an incredible amount of free information that will benefit any practice, from novice to seasoned. Take notes as you go, as there is too much good stuff to just go on memory . Enjoy !

Chinn GYN ,

Outstanding!

This podcast is amazingly helpful. Catherine is detail-oriented & very thorough. She offers actionable advice that is invaluable, & she understands the nuances of the challenge of implementation. Her receptionist training program has been an incredible tool for our practice. You will not be disappointed in the wisdom she offers or in her strategic approach to finessing scripting.

Dr. Jules Walters ,

Dr. Walters - Plastic Surgeon

Amazing and valuable content on this podcast. I really cannot disagree with any advice she gives. Great asset for all plastic surgeons. Very well done!

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