59 episodes

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level.

Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Beauty and the Biz Catherine Maley, MBA

    • Marketing
    • 5.0, 11 Ratings

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level.

Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

    Ep.60: How to Convert a Prospective Cosmetic Patient

    Ep.60: How to Convert a Prospective Cosmetic Patient

    What I’ve learned from consulting in this industry for 20 years and writing the book on it, the #1 reason cosmetic patients do NOT choose you is that they didn’t feel a connection with you.
    The good news is you can improve that fairly easily to increase your closing ratio and that’s what this podcast is all about.

    Catherine's FREE Book:
    http://bit.ly/CatherinesFreeBook

    FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

    • 25 min
    Ep.59: Social Proof Marketing + My Facelift

    Ep.59: Social Proof Marketing + My Facelift

    When prospective cosmetic patients are uncertain about what to do, they look to other people around them they trust (or want to be like) such as experts, celebrities, friends, etc. Learn how to leverage this behavior just like those surgeons who charge 3-5X more than others...AND have a waiting list!

    Catherine's FREE Book:
    http://bit.ly/CatherinesFreeBook

    FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

    • 33 min
    Ep.58: Fastest Path to Patients and Profits

    Ep.58: Fastest Path to Patients and Profits

    Don't let the unexpected and recent U.S. patient surge blind you to the fact that we still don't have a clear picture of where we'll be at for the near future. Catherine discusses how smart marketing choices will better position you for whatever transpires.

    Catherine's FREE Book:
    http://bit.ly/CatherinesFreeBook

    FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

    • 14 min
    Ep.57: With Speaker & Author Dino Elyassnia, MD

    Ep.57: With Speaker & Author Dino Elyassnia, MD

    Earning his medical degree from USC and scoring in the top 1% nationwide, Dino Elyassnia, MD is a fellow of the NY Eye and Ear Infirmary, and surgeon at the world-renowned Marten Clinic in San Francisco, CA. Tune in as Dr. Elyassnia shares his story for success with practical tips you can use in your own practice.

    www.DinoMD.com

    Catherine's FREE Book:
    http://bit.ly/CatherinesFreeBook

    FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

    • 53 min
    Ep.56: With Navy Seal Dave Kaufman, MD, FACS

    Ep.56: With Navy Seal Dave Kaufman, MD, FACS

    Dave Kaufman, MD, FACS: Cosmetic surgeon. Entrepreneur. Harvard graduate. Navy Seal.

    Learn from Dave's unique perspective of running a successful practice, how he went from being an elite member of the US military to becoming a cosmetic surgeon, and learn valuable lessons and advice to apply at your own practice.

    Dr. Kaufman's website:
    https://www.thenaturalresult.com/

    Catherine's FREE Book:
    http://bit.ly/CatherinesFreeBook

    FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

    • 57 min
    Ep.55: With AAFPRS Member Dr. Mike Nayak

    Ep.55: With AAFPRS Member Dr. Mike Nayak

    Tune in with Mike Nayak, MD of Nayak Plastic Surgery, An AAAHC accredited surgical facility, and of Avani Derm Spa in St. Louis. Hear how this successful practice, which has a 41 person team, has been able to cope and maintain through the uncertainty of the COVID-19 crisis. Get solid advice for your own practice and not just survive, but thrive.

    www.NayakpPlasticSurgery.com

    Catherine's FREE Book:
    http://bit.ly/CatherinesFreeBook

    FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

    • 1 hr 13 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

Sarlav ,

Plastic Surgery of Short Hills

I’m a medical aesthetician that works with a plastic surgeon. I absolutely listening to you! So many great, helpful and easy to implement ideas to boost up revenue! Also very motivating!! We all need Catherine in our practices :) Thank you ❤️

woolensocks ,

Packed with pearls

Catherine Maley knows her stuff! And her podcasts contain an incredible amount of free information that will benefit any practice, from novice to seasoned. Take notes as you go, as there is too much good stuff to just go on memory . Enjoy !

Chinn GYN ,

Outstanding!

This podcast is amazingly helpful. Catherine is detail-oriented & very thorough. She offers actionable advice that is invaluable, & she understands the nuances of the challenge of implementation. Her receptionist training program has been an incredible tool for our practice. You will not be disappointed in the wisdom she offers or in her strategic approach to finessing scripting.

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