42 min
81: A new way to CMO: No Forms. No Spam. No Cold Calls w/Latane Conant (6Sense) Evolvers
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- Business
A CMO who continues to rely on spam, forms and cold calls is so yesterday. Buyers demand more, and there is a better way to connect, engage and sell by doing less. This according to my interview with Latane Conant, the CMO for leading account-based marketing firm 6sense and a new author with an important book that was the basis of our discussion.
Latane was direct, frank and for a change, she kept our talk G-rated! If you are a marketing leader, you have to get Latane's take on how to outperform by leveraging ABM in a new way to optimize your marketing and sales.
https://www.linkedin.com/in/latane-conant/
#CMO #b2b #marketing #accountbasedmarketing #accountbasedselling #ABM #ABS #buyersjourney #marketingoptimization #salesoptimization #salesperformance #salesenablement #marketingtech #salestech
A CMO who continues to rely on spam, forms and cold calls is so yesterday. Buyers demand more, and there is a better way to connect, engage and sell by doing less. This according to my interview with Latane Conant, the CMO for leading account-based marketing firm 6sense and a new author with an important book that was the basis of our discussion.
Latane was direct, frank and for a change, she kept our talk G-rated! If you are a marketing leader, you have to get Latane's take on how to outperform by leveraging ABM in a new way to optimize your marketing and sales.
https://www.linkedin.com/in/latane-conant/
#CMO #b2b #marketing #accountbasedmarketing #accountbasedselling #ABM #ABS #buyersjourney #marketingoptimization #salesoptimization #salesperformance #salesenablement #marketingtech #salestech
42 min