80 episodes

A podcast to help sales, content marketers and sales enablement leaders share their experiences and teach other the best path to personal and professional success.

Evolvers Thomas Pisello

    • Business

A podcast to help sales, content marketers and sales enablement leaders share their experiences and teach other the best path to personal and professional success.

    81: A new way to CMO: No Forms. No Spam. No Cold Calls w/Latane Conant (6Sense)

    81: A new way to CMO: No Forms. No Spam. No Cold Calls w/Latane Conant (6Sense)

    A CMO who continues to rely on spam, forms and cold calls is so yesterday. Buyers demand more, and there is a better way to connect, engage and sell by doing less. This according to my interview with Latane Conant, the CMO for leading account-based marketing firm 6sense and a new author with an important book that was the basis of our discussion.

    Latane was direct, frank and for a change, she kept our talk G-rated! If you are a marketing leader, you have to get Latane's take on how to outperform by leveraging ABM in a new way to optimize your marketing and sales.

    https://www.linkedin.com/in/latane-conant/

    #CMO #b2b #marketing #accountbasedmarketing #accountbasedselling #ABM #ABS #buyersjourney #marketingoptimization #salesoptimization #salesperformance #salesenablement #marketingtech #salestech

    • 42 min
    80: A Chief Customer Officer Accelerating into 2021 and Beyond w/ Yamini Rangan (Hubspot)

    80: A Chief Customer Officer Accelerating into 2021 and Beyond w/ Yamini Rangan (Hubspot)

    Why is the Chief Customer Officer so important now to growth success, and what should your strategy focus on for 2021 sales, marketing, customer success and service success?

    In this interview with Yamini Rangan, the CCO of Hubspot, we discuss the accelerated shift to digital, remote and economic focused buyers and the leadership and strategy you need to execute in 2021 to be prepared and succeed.

    https://www.linkedin.com/in/yaminirangan/

    #CRM #CCO #ChiefCustomerOfficer #marketing #sales #customersuccess #service #nurturing #leadership #salesoptimization #assessment #salestechnology #salestech #marketingtechnology #martech #salestools #sellingtools #digitalselling #remoteselling #valueselling #RealizedROI

    • 34 min
    79: A Template for 2021: The World Class Virtual Selling Organization: w Alice Heiman (Alice Heiman, LLC)

    79: A Template for 2021: The World Class Virtual Selling Organization: w Alice Heiman (Alice Heiman, LLC)

    Virtual selling is here to stay, it is certainly not new, and there is no excuse for poor virtual engagements any longer.

    This according to my interview with Alice Heiman, one of the most experienced sales consultants and readiness professionals.

    In fact, according to Alice, the winners in 2021 and beyond will be those organizations that not only embrace virtual, but strive to build a world class virtual selling organization.

    So how do you get virtual selling right, and what is world class all about?

    linkedin.com/in/aliceheiman

    #digitalselling #virtualselling #salesperformance #engagementexperience #CEx #remoteselling #salesreadiness #salestraining #salesoptimization #salesstrategy #valueselling #salesenablement #buyerenablement

    • 51 min
    78: Crisis Selling: Focusing on Key Account Management to Win Bigger and Better: w/Mark Davies and Javier Marcos- Cuevas (KAM Forum)

    78: Crisis Selling: Focusing on Key Account Management to Win Bigger and Better: w/Mark Davies and Javier Marcos- Cuevas (KAM Forum)

    When the crisis first hit, many companies realized that their best strategy was to circle the wagons, focusing on existing customers and key accounts.

    Some of these key accounts are at risk, with many facing budget lockdowns, cutbacks and pressure to consolidate vendors. Others are not cutting back, but accelerating business and digital transformations.

    How do you make sure you don’t end up in the discount bin or the chopping block,  evolving from being tactical to being more strategic and capturing new opportunities?

    These are just a couple of questions we pose to two key members from the Key Account Management Forum, a research group from the Cranfield School of Management: Dr Javier Marcos Cuevas and Mark Davies.

    Learn how proving value delivered and inspiring value opportunities is so important to Key Account Management success into the recovery.

    KAM best practices forum: https://www.cranfield.ac.uk/som/research-clubs/key-account-management-best-practice-forum

    #KAM #KAMForum #keyaccountmanagement #strategicaccountmanagement #b2b #sales #salesleadership #salesoptimization #salestransformation #salesenablement #valueselling #customersuccess #revenueenablement #valuediscovery #RealizedROI #Realizedvalue #salestechnology #salestech

    • 42 min
    77: Marketers Perspective: Leveraging Content and Sales Enablement to Accelerate through the Turn w/ Shannon McNealy (Schiele Group)

    77: Marketers Perspective: Leveraging Content and Sales Enablement to Accelerate through the Turn w/ Shannon McNealy (Schiele Group)

    As a front-line marketer, what should you be doing now to be ready for a better 2021?

    In this interview we connect with Shannon McNealy,  a rare mix of creative artist and smooth operator, recently named the Senior Marketing Manager for the Schiele Group, one of the largest print companies in the Midwest, and ex-marketing manager and sales enablement pro for ABCOMRENTS.COM, a leading trade show rental provider.

    Shannon has worked for two different organizations in the past 12 months who have had to quickly adapt and pivot, and through this all, you learn a few things - about yourself, your capabilities and what it takes to survive and thrive.

    Checkout her journey here - https://www.linkedin.com/in/shanmcnealy/

    #b2b #marketing #sales #print #events #contentmarketing #salesenablement #digitalselling #remoteselling #demandgeneration #valuemessaging

    • 27 min
    76: Remote Selling: How to Sell Successfully from Wherever You Are w/ Jeroen Corthout (Co-Founder SalesFlare)

    76: Remote Selling: How to Sell Successfully from Wherever You Are w/ Jeroen Corthout (Co-Founder SalesFlare)

    Now that we are mostly remote sellers, how do you maximize your time, optimize your sales performance, all while keeping your sanity?

    In this interview with CRM expert Jeroen Corthout (co-founder of SalesFlare), we explore how you can take advantage of the remote environment to elevate capabilities and success.

    https://www.linkedin.com/in/jeroencorthout/

    #CRM #salesenablement #remoteselling #digitalselling #virtualselling #salesleadership #salesoptimization #extrovert #salestransformation #valueselling #salesperformance

    • 39 min

Top Podcasts In Business