36 min

83: How Agencies Should Leverage Digital Media Buying The Innovative Agency

    • Business

We’re being overrun with technologies that are supposed to make digital marketing more efficient.
 
The reality is that AI doesn’t always work the way you think it will. Algorithms are only as good as the person who decides what data will be used for a campaign.
 
In this episode, I interview Raquel Rosenthal, CEO at Digilant, about all things digital media.
 
What we talked about:
 
- The need for human curation
 
- 2 ways to increase trust in a difficult climate
 
- Trends in the future of digital media buying
 
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

We’re being overrun with technologies that are supposed to make digital marketing more efficient.
 
The reality is that AI doesn’t always work the way you think it will. Algorithms are only as good as the person who decides what data will be used for a campaign.
 
In this episode, I interview Raquel Rosenthal, CEO at Digilant, about all things digital media.
 
What we talked about:
 
- The need for human curation
 
- 2 ways to increase trust in a difficult climate
 
- Trends in the future of digital media buying
 
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

36 min

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